By Erminia Blackden, head of strategy at Partners Andrews Aldridge... Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and...
Barbie - The Dream Gap Project Starting at the age of five, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap and this is the year toy brand Barbie begins working to...
Tribal Worldwide gets social with AT&T Tribal Worldwide, a division of DDB Worldwide and Omnicom, has been selected by telco AT&T to run its corporate social media account, effective immediately. Tribal will service the business out of its...
Facebook gets political Facebook in the UK has introduced new rules to further regulate political advertising placed on the social network. Advertisers will now need to prove their identity and location to the platform and each piece of content...
If you spend a bit too much time sitting in back-to-back meetings, planning rollout dates, looking at demographics and campaign performance analytics you can sometimes be in danger of forgetting what ‘it’ feels like. What is it exactly?...
Mr Kipling by Robot Food Strategic brand agency Robot Food has redesigned the look of Mr Kipling cakes in the US and Australian to boost its international appeal. The company is known in the UK for its ‘exceedingly good cakes’ slogan...
Today's portfolio critique comes to us from Carlos Andrés Melo from Bogotá, Colombia. This graphic designer has some killer typography skills and is on his way to do some special things. Please give Carlos some love or critique in the comments of...
Proximity London adds Tan Proximity London has hired Ben Tan (above) as head of strategy to lead and oversee the growing department. With more than 20 years of industry experience, Tan joins from BBD Perfect Storm where he was executive planning...
As photographer/director Simon Frederick peers down the stairway overlooking his current exhibition at the National Portrait Gallery, it’s a significant moment. Black is the New Black features 30 prominent black personalities from the worlds...
Street artist Banksy caused a stir this week with a tongue-in-cheek stunt which saw one of his pieces self-destruct after selling for £1m (US1.4m). An original version of his Girl with a Balloon picture was fitted with a secret shredder which...
Amazon Prime Video - Great Shows Stay with You Droga5 London has launched a new campaign to promote Amazon Prime Video’s programming slate led by four funny spots called Jack Ryan, Lucifer, Outlander and Vikings. The ads are shot by Steve...
Are you or your colleague in need for a Halloween Makeover this year? It's hit that time of the year again where we give a halloween makeover to the winner of our Tapestry Treatment competition using the magic of post production - no make up, props...
New webinar: The what, when and why of Self Assessment 18th October @ 10 am Filing your Self Assessment is the dirty laundry of the small business world - you know it needs doing, but you put it off again and again until you no longer have a...
Our CEO, Anant Sharma, rounds up his best reads of the month, from a luxury boutique that only exists in a messaging app to keeping it real with AI. I thoroughly enjoyed the overview of Vice’s history. I had no idea it became so large it was...
Ford parks WPP, names BBDO Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP. Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a...
Getting a mortgage as a contractor can seem intimidating. Are there any special self-employed tips you need to be aware of? What about the rumour that contractors just can’t have one? These kind of questions and fears are often left...
Apple adds new emoji library Global tech giant Apple has introduced more than 70 new emoji designs to its range with the new iOS 12.1 update. The animated images will be brought to iPhone, iPad, Apple Watch and Mac, including new characters with...
Thompson Brand Partners - Mental Health at Work Brand partnership agency Thompson Brand Partners has created a new website to help employers and employees address mental health issues at work. Mental Health at Work was commissioned by charities...
Artificial intelligence (AI) is accelerating the pace of many industries - and the creative fields are no exception. While there is still a stigma of fear towards AI in some sections, the majority are beginning to see the positive impact the tech is...
Brainstorming, coming up with ideas, and literally getting paid to think are the best parts of our jobs as creatives. In advertising, group brainstorming is the most efficient and effective way to solve a client's problem and, in this video, I...
There is a pressing need for women in coding. Despite overwhelming interest in computer science by girls in lower stages of school, only a fraction continue to graduate in a relevant discipline. With Computer Science jobs predicted to be the...
Publicis Group unveils leadership team Publicis Groupe has appointed Jo Coombs as chief operating officer (COO), reuniting her with the company’s chief executive Annette King, who she worked with at Ogilvy UK. The new leadership team also...
By Dan Gladden, associate creative director at Pearlfisher New York Great design - it will set your brand on the path to success, right? Challenger brands look to the icons they want to be and often come to our table with the understanding that...
Great Western Railway - Five and the Missing Jewels adam&eveDDB has created an animated ad based on Enid Blyton’s The Famous Five for Great Western Railway trains in the UK. Directed by Pete Candeland through Friends Electric, the spot follows...
From unpredictable reality shows to unmissable drama, TV programming is stronger and more captivating than ever, and there’s no better example than The Great British Bake Off (GBBO). Even after its controversial £75m move to Channel 4...
McCann drives Opel/Vauxhall in Europe Vauxhall-owned car manufacturer Opel has appointed McCann Erickson as its new international creative agency. McCann replaces previous partner Scholz & Friends and will pick up the account as of January 1,...
Google makes commuting easier Google has added a commute tab to its Google Maps app with the aim of saving time and simplifying work trips. The new addition helps people to prepare for potential disruption on their journeys and maybe even avoid...
FC Barcelona - Summa European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans. The new logo, created by Spanish consultancy Summa...
Today we take a drive with the head of the studio department at TracyLocke, Mark Van Duinen. We take on his journey and talk tech/general advice on breaking into the industry and staying there. His perspective is one that I truly admire as he has a...
Ben Matthews, principle planner at Havas Helia explains how having kids and applying the rules of parenting can help your marketing strategy… Being a planner often means applying knowledge from outside the traditional business sphere to...
Saatchi & Saatchi London taps 72andSunny ECD Saatchi & Saatchi London has hired the former ECD of 72andSunny New York to be its new chief creative officer. Guillermo Vega will join the agency on October 1 following the departure of Andy Jex, who...
Virgin Atlantic/Aviation American Gin - Announcement Virgin Atlantic founder Sir Richard Branson and Deadpool actor Ryan Reynolds have teamed up to promote the fact that the former’s planes will soon serve the latter’s gin. However, the...
Every year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. The latest edition of the Creative Calendar is designed to...
Slimming company Weight Watchers has rebranded as WW with a renewed focus on wellness and health, rather than weight loss. While the change represents an evolution of thinking at the company, the fact that the heritage letters have been retained has...
Ogilvy UK wins MOBO London-based ad agency Ogilvy UK has been appointed by the MOBO Organisation to handle brand development and strategy across its awards and other entities. The MOBO Awards began in 1996 and has since become one of Europe’s...
Amazon's Alexa microwave Global tech giant Amazon launched 15 new products at its Amazon Hardware Event in Seattle last week. Perhaps the pick of the bunch was an Alexa-enabled microwave allowing users to command their cooking through voice...
