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For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Inspiration

How Creative Director Matt Rooke made it through a recession

There's no doubting that the COVID-19 crisis is affecting several corners of the industry in more or less similar ways. A lot of professionals, even beyond the actual creative industry, are talking about one of the worst recessions of the past 100...

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Leaders

Andrea Lennon on why we should value togetherness while apart

Hearing Critical Mass EVP and managing director Andrea Lennon speak about her team, you would figure it is the most looked after bunch of creatives in the world. And you wouldn't be too far from the truth. Among a number of other awards this year,...

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Inspiration

7 tips to stay creative and inspired in the second lockdown

And how to remain focused at home We’ve seen that coming. With COVID-19 cases spiking all across Europe, it was just a matter of time before most of the continent decided to head towards a second lockdown - to “save Christmas,”...

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Job Description - 3D Artist

The third dimension has been enticing artists for decades, but it’s only in relatively recent years that some incredibly talented creatives have been able to truly utilise the flexibility, the depth, the power and the potential of 3D artistry....

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Inspiration

How illustrator Fabi Aguilar found her calling

Authenticity. Reading the words of freelance illustrator Fabi Aguilar, this is what modern society lacks the most - the will to nurture unique personalities, captivate passions and help people find their true essence. It was not until the age of 32...

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Inspiration

What is Gamification in marketing and why you should be using it

Gamification in marketing is a marketing strategy that has yielded great results for some of the biggest brands in the world, as well as smaller businesses and newcomers across various sectors. Whether you’re new to this concept or looking to...

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Inspiration

Loving shots and stories with filmmaker Darren Statman

We love a good story. And film director Darren Statman has plenty to tell. It isn't every day that we get the chance to open a window into a creative professional's life, but with our Member Spotlights it does happen fairly often. What we love about...

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Leaders

Al Young on loving the ordinary

There may not be a secret formula to great leadership, but if there were, we'd say that chief creative officer Al Young is on the right path to finding it. Having joined St Luke's as a junior writer all the way back in 1992, Al has "grown into" his...

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Inspiration

Talking life and contrast with film director Brendan Beachman

Few professionals know the value of contrast like film director Brendan Beachman - and it's not just a simple word play. Brendan started as a production assistant right after graduating in film studies, then moved to be an office PA at a reality TV...

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Inspiration

Aiming for the stars with motion designer Matt 'Mograph' Richings

You either wait for luck to happen, or you go and make it happen yourself. Motion graphics designer Matt 'Mograph' Richings belongs more to the second group: headhunted by an Adam&EveDDB senior creative at a networking event, Matt has always created...

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Inspiration

Discussing the value of deadlines with illustrator Derek Bacon

Some people thrive under deadlines, others just can't handle the pressure. But if you are a freelance illustrator and 3D artist, deadlines are pretty much part of your daily routine. Derek Bacon appreciates the value of deadlines. He believes that,...

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Inspiration

Exploring the theatrical photography of Jamie Isbell

Maybe it's the fact that he works as a creative lead for the National Theatre. But the capacity of Jamie Isbell to capture the moment, wrapping entire stories and characters within one frame, is absolutely incredible. Jamie has had the chance to...

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Inspiration

Exploring the freedom of digital with illustrator Sayers Design

Patrick Sayers still remembers the times in which his work were carried out on canvas, with oil, paint, brushes and such analogue tools. Looking back, Patrick hasn't touched pen and ink for the past 10 years. His illustrations all carry a certain...

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Leaders

Steve Aldridge on the value of empathy, modesty and curiosity

There are few leaders like Steve Aldridge. Endlessly curious, humble and driven by an ardent passion for creativity, Steve feels like a misfit just like the rest of us, and that is precisely what makes him such a successful and empathic...

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Leaders

Malcolm Poynton on why you should nurture your ambitions

"It’s always incredibly exciting to build creative teams and inspire them to achieve things greater than they ever expected." Malcolm Poynton is a leader many professionals in the industry would envy. Grown up in New Zealand with sports and...

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Inspiration

Sharing secrets with prop & costume maker Alea Holland

Like many creatives, Alea Holland has a dream: to live off something she loves, building a career out of her craft. Having a day job in retail, there are not many outlets for creativity during daily shifts - which is why Alea has turned to costume...

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Industry

The oft-overlooked heroes in Wasabi and Walk West's campaign

Oh, Nate. The IT guy we all wish we had in our lives. Truth is, we do have him - but IT guys are often overlooked by campaigns and don't get celebrated enough for their successes. And so hot cloud storage company Wasabi and digital marketing firm...

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Industry

Global creative calendar: November 2020

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one's knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world, innovation...

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Workshop

How to Protect Your New Website From Cyber Attacks

Websites power the world. With over 1.8 billion sites (or even much more now) on the web, you can find sites that do just about everything. Whether you’ve designed a new blog, an eCommerce platform that will someday rival Amazon, or anything...

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Inspiration

Call-A-Creative: Chat & Critique

Today is a 2 for 1 special. Half video chat. Half portfolio critique. We take the call from aspiring art director Ted Pedro and talk about the job hunt during this unprecedented time mixed with a quick review of his art direction portfolio filled...

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Inspiration

Grasping the dramatic storytelling of Sergio Onzari

Sergio Onzari prefers content to packaging, travel to office life, and ultimately wants the world to know that storytelling is what dictates every step of his life. Having started in an advertising agency in Buenos Aires, the content producer is...

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Inspiration

Briefs and balance with Creanet Design

What makes great design? To some, it's a mixture of technique, craft and talent. Others believe more in the process. According to Jose Moreno, founder and creative director of Creanet Design, the secret to great design is in building solid...

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Inspiration

Exploring the power of sudden inspiration with Adriano Chiarelli

To an Italian and a film lover, the name of Paolo Sorrentino may evoke pleasant memories and feelings of pure admiration. You can imagine how much of an honour it was for our Italian editor to have a chat with videographer Adriano Chiarelli, who had...

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Inspiration

The beastly creative passion of Steve Sellick

It comes from Stephen Sellick's own fingertips that he is as passionate and fired up as he's ever been. Having started out as a freelance illustrator, Steve has now been in the industry for over 25 years, and he's seen plenty of changes in his own...

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Leaders

Melissa Ditson on creating your own role models

"As a creative, I've never had a female to learn from or look up to as an example of what was possible for my career." It's not uncommon to hear such stories from female leaders in the industry, even today. Though we are slowly getting there, we...

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Features

Why don't most agencies self-advertise?

”No donkey chases the carrot forever. He catches on. And quits.” If you remember this line, you either love the advertising industry and have read up on its history, or you are part of a very select demographic, lucky enough to have seen...

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Inspiration

Living vintage with Annual 2020 winner Jamie Ansell

Technology has made us faster, more productive, more efficient. As the most used pieces of software integrate with each other, we have gained a lot in terms of speed, comfort and accuracy. But that comfort comes at a cost. Freelance graphic designer...

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Features

How AR can save the travel industry post-COVID

It is no surprise that the pandemic has had drastic effects on travel across the globe, with thousands having holidays cancelled. While many still have the travel bug and would love to rebook, they remain anxious to leave the country. Travel...

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