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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Inspiration
Carlsberg finally do something interesting with the “probably” schtick #BehindTheIdea
Features
The Brands Pushing Back Against Fast Fashion #SustainabilityMonth
Inspiration
Ragged Edge and Wise change the world's money | #BehindTheBrand
Workshop
How to hire a product designer
Workshop
Hybrid Marketing: The Benefits of Combining Print & Digital | #MarketingMonth
Inspiration
#MemberSpotlight on Freelance Director & Cinematographer Louis English
Industry
The Pursuit of Meaningful Innovation for Luxury Brands
Inspiration
The Luxury Report: The State of the Industry in 2023 and Beyond
Inspiration
#CompanySpotlight on an ICONIC new London agency
Features
The age of equality and diversity? Not quite…
Inspiration
Anything but plane – WeRoad’s first global OOH campaign | #BehindTheIdea
Features
The rise of the machines: How AI can make creatives more…creative
Features
Creating a genuinely sensitive Mother’s Day marketing strategy | #MarketingMonth
Leaders
#GettingToKnow Shradha Bhatia, Strategy Director at Wolff Olins
Workshop
Five steps to a successful rebrand
Inspiration
How to better manage “work about work”
Leaders
#GettingToKnow Buttermilk Founder, Jamie Ray
Features
Why suitability is key for brands wanting to score big at sporting events | #MarketingMonth
Inspiration
Erno Laszlo strengthens its global skincare wellness position | #BehindTheBrand
Inspiration
Why do Fashion Holding Companies hate Female Creative Directors?
Inspiration
#MemberSpotlight on Nicole Spencer, children’s portrait artist and illustrator
Industry
A new kind of storytelling: harnessing immersive AR in the Metaverse
Inspiration
Human creativity: A recipe
Inspiration
Avoiding papercuts with A+C stop-motion studios | #CompanySpotlight
Workshop
PR campaigns exposed - The good the bad and the ugly truth
Inspiration
Bulletproof targets Dutch gender gap in Amsterdame campaign | #BehindTheIdea
Features
ChatGPT - Who will be next to join the chatbot race?
Features
#Deinfluencing or #Reinfluencing? What the trend means for marketers | #MarketingMonth
Leaders
#GettingToKnow Nader Dehdashti, Head of Creators at Jungle Creations
Industry
SEO is Dead: A New Dawn is Here | #MarketingMonth
Features
Stella proves major in-game advertising opportunity with first playable TV ad
Inspiration
Transforming Pentawards into a creative canvas for change | #BehindTheBrand
Industry
Miss-ing: Solving the lack of women in 3D | #InternationalWomensDay
Workshop
How to Get a Job in Advertising
Inspiration
#MemberSpotlight on Belgian freelance illustrator Steven Van Hasten
Workshop
Everything you ever needed to know about branding
Inspiration
Devotion to doing a job well with Parkview Creative | #CompanySpotlight
Workshop
The future of copywriting? Play jazz with AI and write like Van Gogh
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