For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Advertising

McDonald's interrupts ITV Movies with McDelivery orders

McDonald's has launched a new set of idents that will play during the intervals of ITV Movies that see scenes from different film genres interrupted to promote its McDelivery service. Horror, martial arts, western, sci-fi, fantasy and high school...

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Advertising

Dublin Bus drives The Long Road to Pride

Last weekend, public service provider Dublin Bus celebrated the people who made Pride in Dublin possible - the older LGBTQ+ generations - with a new activation called The Long Road to Pride. Working with creative agency ROTHCO, the bus company...

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Careers

5 ways to gamify rewards in the workplace

A recent report published by workplace incentives and rewards provider One4all Rewards showed that the majority of UK workers would welcome a gamified approach to rewards. Reacting to the results, below, the company offers five top tips on how you...

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Careers

Majority of UK workers want gamified rewards system

New research reveals that most workers in the UK would welcome the introduction of a gamified rewards system in the office. A survey of 1,000 UK workers was carried out by workplace incentives and rewards provider One4all Rewards and published in a...

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Design

Desigual flips logo for good in new campaign from WE ARE Pi

Barcelona-based fashion house Desigual has permanently flipped its logo as part of a campaign developed by Amsterdam-based creative agency WE ARE Pi. The work is hung on the idea that 'forwards is boring’ and Desigual is the first...

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Features

Hotel branding matters – just not the way you think

“Your brand is what people say about you when you’re not in the room.” I’m not sure Jeff Bezos was talking about hospitality brands here. But he should have been. Logos, typefaces, colour palettes, paper stocks, social media...

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Features

IGTV: One year on and a hotbed for creative marketing

This month marks one year since Instagram launched IGTV. A native long-form video channel within the app, IGTV was destined for big things. After all, it combines two big social trends: Instagram itself and video. But the new feature has not yet...

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Advertising

Buzzman shows the power of sport for Paris 2024

The Committee for the Paris 2024 Olympic and Paralympic Games has unveiled its vision for the event through a campaign created by agency Buzzman. Entitled Sport Can Change Everything, the lead film is a collective call to push limits and get...

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Events

Global creative calendar: July 2019

It’s a wonderful feeling to read through the exotic list of locations below and imagine those of you who will be booking flights, securing tickets and investing your time into making exciting new memories. From Hungary to Indonesia, South...

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Advertising

UK's top 10 TV ads of all time revealed

The UK’s favourite TV ad of all time has been revealed by a new study from independent creative agency, Impero. The Rebranding Advertising research saw 1,500 consumers asked for their most iconic spots ever with brands such as Cadbury, John...

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Careers

Take a drive with a creative director

This week, we take a drive with creative director, Mack McCullough, as he dishes out advice and insight on how to get into the advertising industry. He also ventures through his journey from law student to copy crafter so... yeah... feel free to...

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Advice

4 ways co-working spaces can save you money

Whether you own a small business just starting out, are a large one looking to cut costs or a freelancer on a budget, there is one common crucial factor in succeeding or going under - and that’s saving on overhead. This can be an...

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Careers

5 tips on how to be happier at work

Four out of five staff admit to feeling burnt out and 73% expect their stress levels to increase in the near future, according to new research from Workfront, a cloud-based modern work management tool for businesses. With these problems having a...

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Video Games

Commodore C64 set for Christmas comeback

Retro Games has finally released details of its long-awaited reimagining of the best-selling home computer of all time, the Commodore C64, with a December release date slated. The full-sized version of the 80s classic will launch in time for...

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Trends

If creative teams were Marvel heroes

French agency We Are Social has created a series of logos based on the concept of creative teams being superheroes. To celebrate the talent, passion and superpowers that go into some of advertising’s most indispensable job titles, the...

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Careers

5 ways to maximise your creativity

Following the release of a new report on when UK office workers feel most creative, innovation funding specialist MPA Group gives a guide to boosting your productivity below. Biophilic design Kevin McIntosh is head of design at Chameleo n Business...

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Careers

Peak productivity: When does the UK feel most creative?

New research shows that UK employees feel at their most creative in the morning, with 11:05am being the peak time for productivity. The study, from innovation funding specialist MPA Group, also shows that surprisingly 86% of workers can’t be...

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Features

Talking Cannes Lions 2019: Key themes from this year's festival

As the dust settles after another sun-drenched week in the South of France, a selection of industry experts give their views on the key themes in 2019. Aside from the usual networking, parties and late-night Gutter Bar action, here's what else made...

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Koppaberg matures with journey into pink gin

Sugary cider brand Koppaberg has come of age with the introduction of a new product that sees it venture into the pink gin market. The Swedish drinks maker has expanded into the competitive category with a new premium beverage with packaging...

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Careers

Why winning new business is difficult, misunderstood and vital

It may surprise some of you to learn that the job of creating new business opportunities within an agency, or any company for that matter, is the most difficult, misunderstood and vital. Here are three reasons why. Winning new business is...

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Inspiration

Spotlight: 3D artist Elena V Miller's concepts know no bounds

Since winning a People's Choice award in the Creativepool Annual in 2017 for her Ballerina Loft - which imagines where a ballerina might live - Romanian 3D artist and visualiser Elena V Miller's work has received several Spotlight's on the...

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Advertising

The Humane League calls time on McDonald's 'party'

The Humane League has renewed its focus on McDonald’s’ unacceptable treatment of chickens with a new brand-jacking campaign calling for the fast food chain to review its animal welfare policies. Despite being one of the biggest...

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Awards

Cannes Lions 2019: Future Lions winners announced

Future Lions, the official student ideas competition for the Cannes Lions International Festival of Creativity, has announced the winners of this year's run with three schools taking four trophies and Miami Ad School being named School of the...

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Advice

Psychology hacks for web design: Barnum effect

In this video I talk about psychology in web design and how to use psychology in business to get more conversions and sales from your website. In particular I look at the barnum effect in web design and how to use it. So if you're looking at the...