For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Features

What does the Best Place to Work For look like?

The new year is upon us, January is almost over, and chances are you’ve been spending the past few weeks thinking about the next steps in your career. Or perhaps you would like to know how to make your business the best out there for employee...

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Inspiration

Be Miles

“It's not about standing still and becoming safe. If anybody wants to keep creating, they have to be about change.”- Miles Davies. This quote really stuck with me as the credits rolled on the brilliant Netflix documentary- “Miles...

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Workshop

How much should I charge as a freelancer?

So you’ve decided you want to go freelance. Congratulations! Choosing the freelance life is a huge decision and I’m sure you didn’t take it lightly. Of course, autonomy and independence comes at a certain price; and that price, you...

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Features

Hybrid experiences will come of age in 2021

2020 was the year that brands were compelled to engage with the world of blended physical and virtual experiences, also known as hybrid experiences. The learning curve was steep for many, with a huge variation in quality and creativity. However, the...

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Industry

Every tear tells a different story - #BehindTheIdea

Back in 2015, Maurice Mikkers made an interesting discovery: different emotions lead to different kinds of tears. A tear of pride has a different composition compared to one of heartbreak, love, sadness and so on. So at some point last year, as the...

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Inspiration

From maths to Grey London with CCO Laura Jordan Bambach

Try having a quick chat with Grey London Chief Creative Officer Laura Jordan Bambach and you'll be able to spot, in just a few minutes, the very source of her success in the industry. A caring leader, an empathic creative and a driven entrepreneur,...

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Inspiration

Threefold Films' holistic view of production - #CompanySpotlight

When Covid-19 hit, production (even more than most) was brought down to its knees and forced to adapt or die. Be it with a pivot to remote filming or animation, there was a strong push towards new and fresh ways to do production - and companies such...

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Features

Global creative calendar: February 2021

The phenomenon known as SXSW was launched in Austin, Texas, USA, back in 1987. Starting on 16 March, the unified 2021 SXSW Conference will introduce what's next in the worlds of film, culture, music and technology, providing rich opportunities for...

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Features

Why I chose to be a creative

There are few things as painful as hearing your own parents laugh (or facepalm) when you say that you want to become a writer for a living. There are few things as painful as other departments in university mocking you and your classmates because...

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Features

Employee Experience Predictions for 2021 (and beyond)

2021 has just begun and we can already see that it’s not going to be as shimmering as most of us were hoping. Amidst new lockdowns and old restrictions, there is but one thing we know for sure: after 2020, employee experience will be changed...

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Leaders

How the events industry is adapting to the new normal

With a good portion of the world working from home or in lockdown, one can guess the events industry isn't doing too well right now. But you would be wrong to assume that the industry hasn't been working behind the scenes to envision new solutions,...

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Industry

On that time KitKat took a break – #BehindTheIdea

It can't be easy to always be the ultimate symbol of breaks for over 85 years. And yet, KitKat has been doing quite well for an octogenarian, keeping us company with tasty and crunchy chocolate for all these years. It was about time it took a little...

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Industry

Behind the Idea: That time Kylie Minogue starred in a ROXi ad

As the world's most favourite Australian export, Kylie Minogue is quite clearly beloved on a global level and a personality any brand would want associated with its products. So when the folks at London Advertising got in touch with a ROXi TV ad...

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Inspiration

From university to freelancing? No problem! - #MemberSpotlight

Clearly, an extensive experience doesn't automatically suggest talent. How many stories have you heard of 'bland' seasoned professionals? On the other hand, you can sometimes get the occasional Harry Whatrup rising from the other end of the...

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Inspiration

The Destiny of a Motion Graphics Designer - #MemberSpotlight

Some things in life, you just know. You know if you want to be a chef or an astronaut. You know if you want to be creative or do anything else. It may sound cheesy, but once creative, always creative is quite a good mantra - if you start creating for...

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Industry

Behind the Idea: a Trump VS Biden game with a data surprise

The problem of conducting survey is that not all respondents will be entirely honest about their personal preferences, sometimes in an effort to avoid conflict, sometimes to avoid being labelled as the ones with the 'unpopular opinion.' But a game in...

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Leaders

PR Trends set to change the rules in 2021

We've had Graphic Design Trends, Web Design Trends, Animation Trends and even Colour Trends for this groovy and newborn 2021. Truth is that there's plenty to be excited about for the next 12 months, despite of what these bleak beginnings may seem to...

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Features

10 ways to fend off freelance loneliness in 2021

Happy new year, freelancers! Surely 2020 has been an interesting one for all of you, in both good and bad ways. After an initial discouraging time of radio silence and cancelled projects, it seems that some clients are finally starting to come back,...

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Inspiration

Behind the life of a video editing contractor - #MemberSpotlight

If you thought getting into the film industry was a bit challenging, wait until you hear the story of Joshua Teicher. In the mid-'90s, before the era of the Internet took place and at the dawn of the information age, Joshua fell in love with cinema...

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Features

Should we even go back to normal?

There’s this golden rule in journalism saying that any question-based headline can inevitably be answered with a ‘No,’ and thus instantly become uninteresting. I’m going to save you from all the mental stress: no, maybe we...

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Industry

In Time Swept Ruins, All That Stands Are The Strong Foundations

You know us; we toe the line of optimism and realism every day. In the integrated marketing industry, and just as people who operate in the world from a brand strategy perspective, we’ve gotten pretty good at keeping things real, unfiltered,...

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Inspiration

Why better digital branding means a better 2021

2020. Well, that was crap. So look, we know it was a rubbish year, and we know you heard another 1,278 times that it was a rubbish year before that rubbish year was done. So instead of listing out a myriad of reasons why 2020 was a dumpster fire of...

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