For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Inspiration

Making and breaking the grid with Ben Statham

Ben Statham loves making plans. We can definitely relate. As his experience taught him, Ben Statham also loves breaking plans. The unexpected always brings along a certain thrill, and no one could know that better than a photographer, constantly...

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Inspiration

The romantic eye of Stefano Broli

Can't help it. Every time our editor comes across a fellow Italian on the platform, it's all "Ciao, bello!" and more stereotypical loud noises. But we know why. There's always a great story behind someone who was bold enough to move abroad and...

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Leaders

Pivoting in the face of the new world

This piece is all about the "P" word. You have been warned. "Pivoting" is a palpable and prevalent protagonist in brand paradigms, purpose and communications, enough to possibly sound repetitive and preposterous to hear. But how do you pivot during...

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Workshop

Designing Creatures: Tips and Tricks

When it comes to designing creatures, there are many different ways to approach the task. Everyone I’ve spoken to does it slightly differently and prioritises different aspects, leading to a sense of uniqueness even with two designs which have...

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Industry

#FreeFortnite: How to stand up to the bully

Fortnite. For many, we wouldn't need to say anything else. Equally regarded as the joy and despair of kids and parents all around the world, Fortnite has risen up the charts in recent years and it looks like it's there to stay - at least until...

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Workshop

Typographic storytelling in the Gay Times campaign

"In the western world we have preconceived notions on what it's like to be queer in certain countries". The story behind Emma and Ryan is particularly interesting in itself. Two creative professionals uniting to change the world with their craft. No...

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Industry

Creativepool Annual 2020 Shortlist Announced

The shortlist for this year’s Creativepool Annual has been announced, featuring a diverse pool of talented individuals, creative companies and brands who strived for excellence in 2019. Agencies on this year’s list include AKQA, Iris,...

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Leaders

Why is Primark denying digital?

There is no overstating the impact of the pandemic on the retail industry. We've seen stores close down, other retail giants move to digital only for a bit, and some others (such as Cath Kidston) make a permanent shift to digital - which was a smart...

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Inspiration

The joy of unpredictability with Heather Golding from TonyG

You never know what life may have in store for you. Sometimes it's great to just go with the flow and embrace opportunities as they come. Heather Golding has founded a whole career on that. Co-founder of TonyG with, well, Tony, Heather has found...

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Inspiration

Jay Lall on flattening the learning curve

Can you believe the image above is a 3D render of a converse shoe? Neither could we, until we read the project description by freelance designer Jay Lall. With over 15 years of experience in the industry, you can tell from the interview below that...

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Workshop

Dashing Digitally with BT and Wunderman Thompson UK

You may agree to disagree, but digital skills have never been more relevant than they are today. The COVID pandemic has shown us all how important it is to stay up to date with modern technologies, cultivating digital skills that we all can use...

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Inspiration

Higher and higher with Grzegorz Magierowski

We have talked at length about ambition around these parts, but it's just one of those topics that never get old, come what may. Grzegorz Magierowski is a 3D artist born in Poland who discovered 3D when he was just 16. He is now working for some...

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Leaders

Ben Scoggins on finding your place

Corporate culture can make a huge difference in your career's success. For some people it can take a while to find the right fit when it comes to working at an agency. Managing director of Organic Ben Scoggins knows this first-hand, after moving...

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Industry

Global creative calendar: September 2020

In the recent past, pioneering research by The EXPERIENCE Institute established three main reasons for attending events: Education, Destination and Networking. These days, while it may not be an option to travel, the ability to advance knowledge and...

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Inspiration

Choosing Brands To Work On For Your First Portfolio

When starting off on your journey to become an art director or copywriter, you've got to put together a portfolio of spec work (fake ads for real brands). But how do you go about choosing the right products and services to make ads for? What types of...

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Inspiration

The Fiery Focus of Nicola DeStefanis

Learn your craft, not the tool. This the main advice freelance 3D artist and motion designer Nicola Destefanis has for beginner artists. Our current tools are the result of years and years of evolution, but the tools will become obsolete -...

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Inspiration

Learning Experimentation with Keir Siewert

In most industries we take a lot of the modern-day techniques for granted. What if we told you they all come from years and years of care-free experimentation? Video editor and filmmaker Keir Siewert believes today it is becoming increasingly harder...

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Inspiration

Through the 3D Lenses of Manuel Ruberto

There is always something to learn from a 3D artist. Manuel Ruberto completed his MA in sculpture in Milan, only to then realise he didn't exactly want to spend the rest of his life making tombstones. The glorious days of marble Michelangelos may be...

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Inspiration

Looking Deeper with Paul Gawman and Ogilvy Health

Have you ever heard of Pulmonary Arterial Hypertension? Neither did we, until we read the interview with Paul Gawman below. And that is precisely the problem. According to Paul, who has worked with Ogilvy Health to craft the 3D illustration below,...

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Leaders

Steve Austen-Brown on knocking down walls

It is quite universally recognised and understood that siloed approaches are more harmful than not. On top of that, you may be the greatest architect of them all, knowing all about your theory and with a perfect understanding of the craft - but if...

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Inspiration

Daria Pankeeva's Unstoppable Dynamism

Have your country's borders ever stopped you from pursuing your dream? We believe there is always a way to find your own way, so to speak. And when we have a chance to catch up with creative professionals such as Daria Pankeeva, we realise there are...

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Features

How has Jane Doe changed in the last few months?

What you should know about your customer and how to create digital CX in the post-pandemic world. There’s no doubt that 2020 has been a transformational year. While Covid-19’s impact at the macro level (across global politics, economics...

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Leaders

B2B buying is changing and you're probably not ready for it

If there is one thing this pandemic has accelerated, it is the rate at which businesses have realised they are in deep pits of dung. Outdated systems, experiences and pipelines have come to the open following the outbreak and it looks like the...

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Inspiration

Letting Our Demons Run with Leo Uehara

Sure, commercial work is great, but have you tried unplugging with some personal projects? It's too easy to get caught up in your daily life and in a loop of constant work for others, but freelance motion designer Leo Uehara believes it is important...

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Inspiration

The Grounded Realism of Samantha Edwards

Meditation, curiosity, empathy - these the key ingredients that make the life of freelance illustrator Samantha Edwards so varied, interesting and inspiring. Sam's career really started in fashion design, but you can tell she would much rather chase...

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Inspiration

Creativity and Adaptation in Mihaly Sipos

Is there a magic formula to remain inspired and motivated? Every once in a while you do get that random bunch of online gurus trying to sell you the ULTIMATE SOLUTION TO REMAIN ENDLESSLY INSPIRED™, but creativity simply doesn't work that way....

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Workshop

Creating the Planet's Great Reset with Iris

Picture the blank page, staring at you right before a new drawing, story or project. Scary, isn't it? The big blank page can be daunting. It is up to creatives to fill it with all the amazing ideas we are known and paid for, driving change with our...

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Leaders

Deirdre Waldron on passionate leadership

TBWA\Dublin chief executive officer Deirdre 'Dee' Waldron was not born a CEO. And this made her an even more passionate and empathetic leader. Born a computer programmer, Dee learned from coding a set of transferable skills she still employs to this...

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Inspiration

The Entrepreneurial Spirit of Toby Willsmer

The details in Toby Willsmer's beautiful illustrations are as fascinating as the countless career paths he's ventured into. From web design to being a scuba diving instructor, from illustration to running a music label, we have collected some of the...

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Inspiration

David Feldman's Series of Fortunate Events

How do you fight Holocaust denial to deliver the truth to young people? How do you crack a fantastic campaign for Netflix's A Series of Unfortunate Events? And just how do you keep your mind fresh and open to an endless stream of new...

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Inspiration

Happiness in Design with Izzy Lloyd-Jones

It was only yesterday that we told you about the story of Anthony Birland, a 3D modeller who is still happy about his life choices today. Anthony is spending time doing what he loves, following his vocation and his inner voice. A much similar thing...

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Leaders

The creative industries need #MoreThanWords to ensure real change

We've heard the promises of a hypocritical industry working relentlessly to patch up the holes in representation and diversity. We've seen our own industry fall short of those promises when the Department for Digital, Culture, Media and Sport has...

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Inspiration

The Bold Creativity of Anthony Birland

You know you've really found your place when you can't imagine doing anything else in life. It is the case of freelance multimedia artist Anthony Birland, who was bold enough to step into a design agency whilst still studying and ask what kind of...

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Inspiration

The Freelance Collaborative Spirit of Adrian Ciobanu

Freelance graphic designer Adrian Ciobanu has been a professional in the industry for over 10 years. There's a lot of things you can learn in 10 years, but some others you can never forget. For Adrian, one of these is certainly the power and beauty...

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Workshop

Making better worlds together, with UNICEF and VaynerMedia

On World Refugee Day (20th June) UNICEF launched a campaign to encourage people to think differently about refugee and migrant children, to focus on what the adoptive communities gain. Created by VaynerMedia, its team of senior art director Lianne...

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