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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
Is TikTok’s Time Ticking Down? What Does That Mean for Brands and Agencies?
Inspiration
The 3D printed kids’ headphones made from waste #CreativeCaseStudy #SustainabilityMonth
Inspiration
#GettingToKnow one of the fiercest female illustrators in the game
Features
Death of the cool - What does "cool" really mean to Generation Alpha?
Leaders
How privacy, trust, and personalisation can thrive together in perfect harmony
Features
Global creative calendar: April 2022
Inspiration
What does the metaverse mean for freelancers?
Industry
Lighting a spark under the Parisian perfection of Malaika MARIEJEANNE | #MemberSpotlight
Industry
Letting those WOW moments speak for themselves | #BehindTheIdea
Inspiration
The LA team using creativity to combat Russian propaganda
Inspiration
#GettingToKnow the new mum spearheading a brand new division of Xaxis
Industry
Over two thirds of Gen Z feel more confident online with community focused social apps
Workshop
Privacy has changed: How can brands keep customers safe in the metaverse?
Leaders
The eye of a very creative storm | #CompanySpotlight
Workshop
Why not working will make you work better
Inspiration
Cinematic postcards with the texture dialled up to 11 | #MemberSpotlight
Features
Can a name change save a bad brand?
Inspiration
The Big Issue lets people know sellers are still here | #BehindTheIdea
Workshop
Are media measurement frameworks getting an overhaul in 2022?
Industry
Sentiment analysis - Mitigating the rise of cancel culture with AI media monitoring
Features
It’s not all yellow and blue - The 89 western brands still operating in Russia
Inspiration
The studio saving masturbation from the bottom drawer | #BehindTheIdea
Leaders
Why bold design is good business
Workshop
5 smart ways to use social media to grow your business in 2022
Inspiration
Brewing with Pixels - Does Heineken’s virtual beer expose the limits of the metaverse?
Features
Colour me impressed: What happens when the UK’s leading brand logos change colour?
Workshop
Passion into profit: The importance of creating new niches and content that resonates
Workshop
Blockchain: Solving the media and advertising sector's challenges
Inspiration
Keeping curiosity healthy with illustrator Patrick Hruby | #MemberSpotlight
Inspiration
Design Competitions from Communication Arts, Core77, Design Week, and Fast Company
Inspiration
A saucy campaign 150 years in the making for Heinz | #BehindTheIdea
Industry
The best places to work in the UK as a creative
Industry
Going with the virtual flow - Top marketing trends of 2022
Workshop
#AllAboutTheData - How web scraping can empower marketing
Inspiration
Sticking it to Putin - The brands doing more than paying lip service to Ukraine
Inspiration
Colourful characters show a new side to artificial nutrition | #BehindTheIdea
Inspiration
Next generation marketing: how to play in the Metaverse
Industry
Talking true integration with TMW Unlimited CEO Chris Mellish | #CompanySpotlight
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