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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month
Workshop
Why Tone of Voice Means So Much More in the Social Media Age #MarketingMonth
Leaders
The plug-in that makes cookies seem much less delicious | #BehindTheIdea
Inspiration
The best OOH campaigns of the 21st century according to the experts
Inspiration
Raiding Putin’s NFT art collection to help Ukraine
Inspiration
Where do you go when you can't get going?
Inspiration
Waking up to a unique way to travel | #BehindTheIdea
Features
The very modern problem of Greenwashing | #SustainabilityMonth
Inspiration
Shining the #MemberSpotlight on the expressive childlike wonder of Desislava Georgieva
Features
12 unexpected graphic design trends to watch for in 2022
Leaders
The big advertising shift towards purpose
Inspiration
#GettingToKnow one of the fiercest female illustrators in the game
Features
Death of the cool - What does "cool" really mean to Generation Alpha?
Leaders
How privacy, trust, and personalisation can thrive together in perfect harmony
Features
Global creative calendar: April 2022
Inspiration
What does the metaverse mean for freelancers?
Industry
Lighting a spark under the Parisian perfection of Malaika MARIEJEANNE | #MemberSpotlight
Industry
Letting those WOW moments speak for themselves | #BehindTheIdea
Inspiration
The LA team using creativity to combat Russian propaganda
Inspiration
#GettingToKnow the new mum spearheading a brand new division of Xaxis
Industry
Over two thirds of Gen Z feel more confident online with community focused social apps
Workshop
Privacy has changed: How can brands keep customers safe in the metaverse?
Leaders
The eye of a very creative storm | #CompanySpotlight
Workshop
Why not working will make you work better
Inspiration
Cinematic postcards with the texture dialled up to 11 | #MemberSpotlight
Features
Can a name change save a bad brand?
Inspiration
The Big Issue lets people know sellers are still here | #BehindTheIdea
Workshop
Are media measurement frameworks getting an overhaul in 2022?
Industry
Sentiment analysis - Mitigating the rise of cancel culture with AI media monitoring
Features
It’s not all yellow and blue - The 89 western brands still operating in Russia
Inspiration
The studio saving masturbation from the bottom drawer | #BehindTheIdea
Leaders
Why bold design is good business
Workshop
5 smart ways to use social media to grow your business in 2022
Inspiration
Brewing with Pixels - Does Heineken’s virtual beer expose the limits of the metaverse?
Features
Colour me impressed: What happens when the UK’s leading brand logos change colour?
Workshop
Passion into profit: The importance of creating new niches and content that resonates
Workshop
Blockchain: Solving the media and advertising sector's challenges
Inspiration
Keeping curiosity healthy with illustrator Patrick Hruby | #MemberSpotlight
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