For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Leaders

When it comes to creativity, is it Game Over for Humans?

My fingers feel the smooth plastic on the keyboard as I type this sentence. I hear the rhythmic clatter of the keys. I know I am human. But how do you know? The words you’re reading right now could have been generated by a machine....

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Leaders

The overnight shift towards E-Everything. Do you feel exposed?

The more time we spend in lockdown, the more people are starting to realise that COVID-19 was not a cataclysm for the business world - it was a catalyst of change, an occasion to adapt or die and accelerate innovation for those ready to embrace...

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Leaders

The road to Marketing Hell is paved with good predictions

To say that 2020 hasn’t turned out exactly as predicted for advertisers and marketers would be an understatement. So, if the experts can’t get it right - why do we as humans still need predictions in times that are seemingly...

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Inspiration

Member Spotlight: The Determination of Sidney Berthier

Determination can go a long way. Though VCNI junior video editor Sidney Berthier doesn't explicitly say it, he has plenty of determination to spare and his current career path was solely guaranteed by a host of childhood dreams. His path may have...

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Getting to Know... Sam Hawkey, Saatchi & Saatchi London's CEO

It is always inspirational to talk to someone who 'made it'. Saatchi & Saatchi London chief executive officer Sam Hawkey may not want to admit that he belongs to that category, but you can tell from his words that he genuinely loves what he's been...

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Features

6 ways brands are getting Gen-Z wrong

Nineties or millennials, noughties or baby boomers, it is no secret that all generations have their myths and prejudices and marketers have to overcome these to make sure they're tailoring their offer appropriately. We've had the chance to learn...

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Features

Member Spotlight: Toby Tinsley's Natural Creativity

There are countless merits in growing up with technological advancement. One of them is having the skills to carry out complex tasks in hours, rather than days. But it also means that sometimes you lose touch with nature. Toby Tinsley loves nature...

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Features

Member Spotlight: The Dreams of Ashley Gray

Ashley Gray has a dream. That we start respecting the creative industries as much as they respect and include all of us, nurturing our ambitions and making us grow as human beings. Ashley is an excellent 3D artist with his own, cryptic and somewhat...

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Features

Company Spotlight: Finding Inspiration with Vivid Flow Studio

Inspiration can come from a variety of different sources. For Marcin Roszkowski and his small company, Vivid Flow Studio, inspiration comes from looking at the world. Marcin wishes for a better world, one in which we start respecting our planet as...

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Features

Behind the Idea: Snarling Neon with We Hunt Together and UKTV

Some underestimate the impact of title sequences on viewers, but the truth is these sequences can largely contribute to strengthen a solid tv show's brand. From Game of Thrones to Penny Dreadful, from Breaking Bad to Westworld, having memorable...

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Features

What does the pandemic mean for the production sector?

Some will remember a very specific time in the history of cinema, a time when certain crews were reduced to a bare minimum and all that mattered was the artistic expression, the idea behind film itself. I am certainly too young to remember a time...

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Features

Member Spotlight: Love of People in Adam Shaw's Photography

One would guess the pandemic is hurting extroverts way more than the other end of the spectrum, but freelance photographer Adam Shaw is the living proof that that is really not the case. Though he declares himself an introvert by nature, Adam loves...

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Workshop

Call-A-Creative: Art Director Career Advice

In today's inaugural episode of Call-A-Creative, our questions come to us from Junior Art Director, Cooper Epps, as we discuss feeling like imposters, when you should make your hobby the focus of your career, and striving to improve creatively. This...

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Features

Member Spotlight: the Surgical Horror in Andrzej Kuziola's Art

Reading this interview with 3D illustrator Andrzej Kuziola and looking at his stunning works of art, we would almost be tempted to steer clear of any artist coming from a medical background. Andrzej's imagination can be triggered by anything - be it...

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Overcoming Creative Constraints

There’s not enough time. We don’t have enough budget. There’s no way I’d be able to do that. If you’re a creative person then you’ll know that limitations are everywhere. Sometimes the boundaries are illusory...

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Features

A Copywriter’s Guide to Communicating with AI

How often do you open Google to look up a synonym with your Thesaurus of choice? A writer's life is quite challenging as it is, and doing that as a job means that sometimes your brain just won't collaborate. Luckily, researchers all around the world...

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Features

Brave New Office: the Future of Work sounds... scary

'Keep safe, mate.' I think I’ve heard this more in the past few months than in all the years I spent in London. It feels like a new salute, something you are compelled to say in our email sign-offs or opening lines. I’ve even seen a topic...

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Member Spotlight: The Indisputable Rules of Art with Laszlo Ary

Laszlo Ary believes that rules are there for a reason, and all of his art exists to show as much. Careful composition, attention to the principles of art and crazy regard for details are all features of Laszlo's work, who moved from a simple passion...

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Features

6 ways to tackle your remote team's mental health challenges

Can you smell the flowers blooming, the trees turning green? Can you feel the gentle touch of a summery breeze grazing your cheeks from a window draught? See the sun, calling you from the green park just around the corner? I’m not doing this...

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Features

What will happen to Consumer Trust in a post-COVID world?

Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...

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Features

Member Spotlight: The Flexible Simplicity of Brigitta Nagypal

Brigitta Nagypal is a multi-faceted creative with countless passions and a long list of skills under her belt. From marketing to UI/UX design and painting, Brigitta's passions range from digital to analogue and embrace the fields of marketing,...

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Features

Member Spotlight: the Cool Ambition of Frankie Caradonna

Frankie Caradonna. A born-Italian filmmaker, too much of a free spirit to spend most of his life stuck in an office. Frankie is an ambitious creative, and one can just glimpse at his works to realise that his ambition is channeled through his...

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Features

Don't believe your Impostor Syndrome

We are creatives. We create, we imagine, we envision, we develop, we inspire. We also have a ton of problems, and most of them are because of our self-esteem. Too much, too little, it doesn't really matter - being creative is a life contract, as we...

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Features

Member Spotlight: The Humble Resilience of Martin Reznik

It takes a moment to realise you've been faring on the wrong path for a while. When life gets in the way and everything you do becomes a necessity to forge ahead, it is way too easy to lose focus on the things you love. Today, Polish-born illustrator...

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Features

Meet Dreams, a lesson in Creative Communities by Media Molecule

Media Molecule is a smallish game studio with less than 50 employees and a hoard of creative energy. Founded in 2006, the studio has focused on highly creative works of interactive entertainment, including the one game that brought them to a stellar...

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Features

5 Tips for Photographers Trying To Keep Motivated During Lockdown

With quarantine keeping them stuck indoors for the present, it may be hard for would-be photographers to find the right motivation to keep practicing. When in the same four walls all day, there will be little inspiration for your next project, with...

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Leaders

Design Grant Opportunity to Tackle the Coronavirus Outbreak

In support of global efforts to fight the coronavirus pandemic, International Design Awards (IDA) and European Product Design Awards (ePDA) are introducing four special “COVID-19 Design Innovation Grants” worth over $14,000. The two leading...

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The Importance of Community Management

In the current lockdown circumstances, social media has become even more prevalent in our everyday lives. With more time at home and no social activities to attend, consumers are looking to social media to pass the time, and your brand could be the...