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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
A (mercifully) pun-free roundup of the best Easter 2024 campaigns
Workshop
Why Tone of Voice Means So Much More in the Social Media Age #MarketingMonth
Features
Why generative AI should be in all 2024 marketing plans #FutureMonth
Leaders
#GettingToKnow Andréa Albright, CEO & Founder @ Beverly Hills Publishing
Features
Where ‘X’ goes from here after leaving the Twitter name behind #FutureMonth
Inspiration
AboundStudio reshapes brand experience for Vabel | #BehindTheBrand
Inspiration
The 5 Ws of developing comprehensive brand guidelines
Features
Global creative calendar: September 2023
Features
First to FAST: Are advertisers ready for the next evolution of CTV? #FutureMonth
Inspiration
#MemberSpotlight on illustrator Miles Savelli-Holt (aka Like The Road)
Features
How assistive AI is helping music licensing become more diverse and inclusive #FutureMonth
Inspiration
#Company Spotlight on social specialists We Are Social Studios
Features
From Sock Puppets to Global Giants: The Recipe for Brands on a Global Scale
Inspiration
Bold Ann Summers campaign looks to destigmatise smear tests | #BehindTheIdea
Features
Do marketers need to pay attention to Elon Musk's xAI? #FutureMonth
Leaders
#GettingToKnow Ajalin Zenon, Global Brand Strategist at Goat
Inspiration
BOL unveils new identity to connect with the lives of busy consumers | #BehindTheBrand
Features
Dream Hacking: The Dystopian Future of Advertising? #FutureMonth
Features
Decoding the DNA of 'Cool': How Netflix Captured the Hearts of Gen Alpha
Inspiration
#MemberSpotlight on street artist and illustrator Helena Frías (Helenilustra)
Features
Will AI Make Freelancing Easier? The Impact of AI on the Freelance Economy #FutureMonth
Inspiration
#CompanySpotlight on former BBC in-house agency Red Bee Creative
Features
AI panic as half of marketers fear for the future #FutureMonth
Inspiration
If You Can Dream It, You Can Stream It | #BehindTheIdea
Leaders
Raise Your Digital Creative Game - It’s Not A Gamble #FutureMonth
Leaders
#GettingToKnow Swati Bhattacharya, CCO @ FCB India
Features
Disney has a serious brand problem
Inspiration
Self-hypnosis app gets a ‘heightened’ rebranding | #BehindTheBrand
Features
The Future of Inclusive Design: Breaking Barriers and Shifting Mindsets #FutureMonth
Inspiration
#MemberSpotlight on Obelisk Agency Creative Director, Silvia Bosoiu
Features
Stranger Danger or: How I Learned to Start Worrying and Love Digital Trust
Inspiration
Blowing the whistle on Whistlejacket | #CompanySpotlight
Features
Did marketing failure lead to the downfall of Wilko?
Workshop
How brands are adapting their marketing strategies in the face of an economic crisis
Inspiration
The horror film that exposes the nightmare of travelling with COVID | #BehindTheIdea
Features
Generative AI: more harm than good for influencer marketing? #FutureMonth
Leaders
#GettingToKnow Brad Collett, ECD at Stanley St
Industry
How Brands Can Target Consumers Without Any Personal Data # FutureMonth
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