For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Features

Getting to Know… Hnry's James Fuller

In three years, Hnry has become Aotearoa New Zealand's fasted growing tax agent and happily calls itself your 'financial sidekick'. It's an ideal option for freelancers as it provides all your invoicing, payments, expenses and tax services in one...

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Trends

How brands embraced Halloween in 2019

It's the scariest day of the year and there's no getting away from the fact that Halloween offers another opportunity for brands to buy into the celebration with spookily-themed products and marketing. Beyond big boxes of orange pumpkins on show at...

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Entertainment

A chronological timeline of The Conjuring Universe

The Conjuring is one of the most popular horror film franchises ever and is sure to be a go-to choice for Halloween fans again this year. To get in the spirit, we thought we'd take another look at freelance producer and​ writer Tom Jorgensen's...

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Advertising

What happens when an independent agency is sold?

Zulu Alpha Kilo is raising a glass (of lemonade) to independent agencies in adland with a funny spot that shows what happens after a company sells out to a buyer. The Toronto agency has created videos tackling a variety of well-known industry pain...

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Advertising

Mexican short delves into Mayan underworld to remember the dead

A new short film for beer brand Victoria shows that Halloween is more than just about scary costumes and explains the culture behind Mexico’s Day of the Dead (2 November). Created by Ogilvy Mexico and MediaMonks, Xibalba tells the story of a...

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Freelance

The Freelancer Guide: Being on the job

I wasn’t too sure whether to make this an article or not. But, I’ve learnt the importance of having a professional attitude to your work and relationship with your clients. This can be as simple as emails! No slang or abbreviations...

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Features

Why some intuition is better than others

There’s a word that used to be thrown around in creative circles for a long while that’s become a bit of a dirty one: intuition. I was having dinner with a designer friend who was telling me about a recent idea for a feature he had at...

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Advertising

Behind the Idea: 8 sobering stories for the NZ Transport Agency

Drinking? Don’t drive. That’s the message in a recent spot launched by the New Zealand Transport Agency (NZTA) to deter Kiwi guys from getting behind the wheel after a few beers. Research shows that 85% of drink drivers involved in...

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Events

Global Creative Calendar: November 2019

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

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Careers

So, you've won an award...

Do industry awards just prey on pride? You don’t remember entering. You barely even remember the piece of work that’s been nominated. And you’ve certainly never heard of the Copywriting Republic Annual Presentation who are behind...

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Advertising

Publicis Brasil celebrates Senna and his power to unite a nation

A new spot from Publicis Brasil pays homage to Formula 1 legend Ayrton Senna while communicating the power he had to bring the country together. “They say when it is the flag of some, it is not the flag of others. But in his hands it was the...

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Trends

How celebrating Christmas can boost your productivity

Christmas is less than two months away and research has shown that not enough companies are getting in the spirit, missing the chance to boost productivity. A study carried out by UK retailer Christmas Tree World has found that 74% of employees are...

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5 ways retailer brands can learn from restaurants

How often do we walk into a retail space and find the joy and giddy expectation we usually associate with dining out in a restaurant? Not often enough, is probably the answer. There are of course exceptions in the retail sector, but compare flagship...

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Trends

How to choose colours for your design work

Colour theory is extremely important in the world of graphic design since... well... it's found in every piece you'll ever work on. Today, we're going to dive into resources to help you put together colour palettes of your own. I hope this video...

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Trends

Why Sol is making the sun shine in October

When we heard beer brand Sol was setting up a bar in East London based on the positive effects of the sun, the first thing we asked was why now? “We conducted some research and two thirds of Brits said they don’t get more than an hour of...

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Freelance

The Freelancer Guide: How to find clients

Finding clients, or ‘new business’ is tough. They are often like buses, you wait ages for one, then all of a sudden two or three arrive at once. This is evident more so for creatives, as we are not very tuned to the business side of...

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Trends

14 photos of the world's first glacier bar

Last week, vodka brand Reyka cut the ribbon on the world's first bar built on a glacier as adventurers travelled off the beaten track in Iceland to sip cocktails at the venue. The bar was open for five days between the 16-20 October and some of the...

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Features

Why creative-based socials are invaluable to agency culture

Following an influx of newbies to the creative and design teams we wanted to start a ritual for our people to come together socially. This would be a regular calendar event they would look forward to, input into and that would add an insight into the...

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Careers

Give them a word and they'll take a page

Make no mistake: your writing is worth money. But should you ever work for free? As much as it’s a milestone, you probably can’t remember the exact moment you first got a positive response from an application. But rest assured, at some...

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Design

8 bold logo moves by brands

The golden arches, a half-eaten apple, a pair of mouse ears... just some of the instantly recognisable logos in the world of big brands. A company’s emblem is a powerful thing and associates everything it represents in one image which means it...

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Advertising

The Times and The Sunday Times turn Westminster into a jungle

Newspapers The Times and The Sunday Times gave commuters a surprise this morning as they transformed Westminster Station in London into a jungle. It marks the beginning of their second Politics. Tamed. campaign, which portrayed politicians as...

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Advertising

VCCP encourages Londoners to watch their speed for TfL

Transport for London (TfL) has launched a new campaign encouraging the city's drivers to pay closer attention to their speed. Instead of focusing on the driver and their actions on the road, the new TV spot and print ads out of VCCP London take a...

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Advertising

Radio campaign uncovers the haunting sounds of the sea

Marine conservation charity Surfers Against Sewage (SAS) has launched a new radio campaign shining a light on the damage being done to our oceans despite the fact that 95% of them remain unexplored. Created by M&C Saatchi, and following on from...

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Advice

The advertising career aptitude test

There are so many jobs to choose from in the advertising industry, most of which are unknown to many students deciding what the hell they want to do after graduation. My hope is that this video helps make that decision easier when deciding what...

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Advertising

All 20 Premier League clubs say there's No Room for Racism

The English Premier League has released a new video featuring all 20 clubs in the division to clarify its stance on racism and encourage supporters to report abuse. The latest phase of the No Room For Racism campaign will be visible at all Premier...

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Features

EGX 2019: Is gaming finally embracing its past?

We’re used to technology always moving forward. The work we do with our tech clients almost always focuses around communicating how the latest advances will benefit the user at home. Improved, increased, optimised. It’s become part of the...

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Social Media

Sainsbury’s schedules tweet for wrong day as followers react

A Sainbury's Twitter admin named Daniel published a tweet early on Friday morning that was meant to go out on Saturday causing a barrage of amusing responses from the supermarket chain's followers. "Morning folks! It's Saturday, which for me is fry...

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Freelance

The Freelancer Grind: Setting your rate

So, this is a tough one and something I've struggled with for years. There are a few different ways of applying a fee for your services. You can set a day rate, which is most common, basically saying how much you want to charge a day, and then times...

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Trends

10 most valuable brands of 2019 revealed

Apple, Google and Amazon have retained their status as the most valuable global brands, according to new annual research from Interbrand. This year’s Best Global Brands report positions Apple (USD $234,241m), Google (USD $167,713m), and Amazon...

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Design

Behind the Idea: Rebranding the Rugby World Cup

The Rugby World Cup is in full swing with the quarter finals taking place this weekend and the host nation, Japan, flying. But long before a ball was kicked - five years ago, in fact - a plan to rebrand World Rugby was devised which included a new...

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Careers

Small or large business? Where to start your creative career

Starting your career can be one of the most exciting times of your life. Many graduates have their hearts set on making their name in a global company, with Google, Facebook and Apple all ranking in the top companies that young professionals want to...

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Features

The 3 pillars of performance branding

Molecular archaeology is a relatively new discipline which provides those practicing it with a deeper understanding of the past through the scientific analysis of molecules extracted from ancient samples. For instance, recently the presence of...