For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Technology

Only 4% of brands have succeeded with AI

Of the 50% of brands that have attempted to work with artificial intelligence (AI), only 4% have succeeded according to a creative technology team at London-based agency AnalogFolk. Simon Richings, ECD, and Miguel Alvarez, director of technology,...

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Advice

How to cut down on freelance admin

Sponsored Post As a creative freelancer, you’ll often have more choice over projects and freedom in the way you work compared to people who work full-time for one company. But you’ll also have more paperwork to handle - something that is...

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Trends

Life in the living room: Why TV still matters in 2019

- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...

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Careers

Culture is more important than talent, says Havas CEO

The culture at a company is more important than the talent employed, according to Chris Hirst, European and UK group CEO at Havas. The exec held a session at Creativepool's Connect London festival and shared his thoughts on what makes a great leader...

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Technology

What skills do you need to collaborate with AI?

Tim Hole is a high-performance specialist and founder of Breathe Labs, a company providing coaching, training and collaboration systems to the creative industry. As well as implementing systems to help people work better together as humans,...

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Trends

Five social media trends for 2019

Claire Lancaster, head of social media at IF Agency, starts the year with her prediction of the key trends that will define the next 12 months in social media, content and influencer marketing. "I expect reach, dialogue and influencers to all reduce...

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Awards

How KFC told Suppertime Stories for Annual 2018

Last week, Matthew Barnes, ECD at Ogilvy South Africa explained how he and his agency created an engaging digital campaign for confectionary brand Cadbury to win an Annual in 2018. But they didn’t stop there. For fast food company KFC, the...

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Advertising

Why customers are the new competition

Brands need to be authentic and transparent in today’s modern media landscape in order to engage customers and get closer to audiences. As technology continues to disrupt the market, the likes of Spotify, Amazon and Netflix are changing the...

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Advice

Photoshop tutorial: Colourising black and white photos

Colourising black and white photographs can infuse life and a new point of view to the photo that has not been seen before. In today's photoshop tutorial, I will show you some simple tools to add a punch of color to photos from our past.

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Advertising

Diversity is easy, inclusion is the hard part

Diversity has been a major topic over the past year and continues to make headlines in the creative sector and beyond. But how do you make sure the conversation around the issue turns into something impactful which inspires change? A panel at...

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Advertising

Advertising is not a craft, it's a business - Sir Martin Sorrell

The former founder of agency network WPP has hit out at creatives in the advertising industry by suggesting that too many are living in the past. Sir Martin Sorrell spent 33 years building WPP into a global powerhouse with the network welcoming the...

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Awards

10 tips on how to win an Annual

The deadline for entries to this year's Creativepool Annual awards is fast approaching and with just over two weeks to submit your work, we've compiled a list of top tips to get you on your way. From telling your story and presenting the results...

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Trends

Zine culture tops Shutterstock trends in 2019

Shutterstock has launched its eighth annual Creative Trends Report, which predict major trends in 2019 as well as what will be the rising topics and one to watch in the year ahead. The overbearing theme of the findings is that there will be a...

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Advertising

YouTube Music ad makes top 10 list for EMEA

YouTube has released its overall 2018 EMEA ads leaderboard, which includes a spot for its music service, YouTube Music, in at number nine on the list. The top spot is taken by German online real estate portal Immowelt, with its epic narrative...

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Trends

Predicting the death of the influencer

One of the biggest YouTuber festivals arrives in the UK next month and ahead of the launch, Jim Louderback, the company's CEO, offers his predictions for the year ahead... There’s a lot happening in the world of online video, social platforms...

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Awards

How Ogilvy won an Annual award in five seconds for Cadbury

Cadbury’s classic Gorilla ad from 2007 has become a staple of the brand’s identity over the past decade or so. And while the work has notched millions of views on YouTube since launching on TV, the brand wanted to tap into the digital...

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Advice

How to Survive the January Self Assessment Rush

Everyone knows that preparing and filing your annual Self Assessment return is stressful. Between grappling with HMRC’s rules, putting together your evidence of income and allowances and racing against the 31st January deadline, it can feel like an...

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Advertising

Reports of the death of advertising are false

There has been talk of the death of advertising as a new media landscape continues to evolve but is there any truth in the claiming that creativity’s best days are over? Federico Garcia, ECD at Huge New York, defended its case at Connect...

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Advertising

Ad trends 2019: Mark Melling

Verizon Media-owned global creative studio RYOT's head of EMEA, Mark Melling, believes it's time for advertising move on from being passive and one-way and that we have the tools and technology to make it happen. He gives his wider thoughts and...

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Events

Tech trends from CES 2019

Over a five-day period, I attended one of the largest consumer electronics conferences in the world, CES, to dive into the new tech and innovations that will be changing the advertising landscape in the foreseeable future. If we don't keep up, we'll...

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Advertising

How to survive in the new age of creativity

Agencies are going through an unprecedented time of change with technology having a significant impact on business and how they are defined. So how can they survive in this new age of creativity? Laura Jordan Bambach, chief creative officer at Mr...

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Advertising

It's only the beginning for mixed reality

Sol Rogers, founder of immersive production studio REWIND, believes mixed reality is still in its infancy and said we’ve only seen a glimpse of what’s possible in the future for the technology. He took the audience at...

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Features

Ad trends 2019: Sam Walker

Tech and data will try try - and fail - to outshine creativity in 2019 according to Sam Walker. The ECD at London creative studio Uncommon offers his thoughts on the year ahead. What will be the biggest trend in 2019? The trend of talking about...

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Advertising

How to solve advertising's pricing issue

Advertising’s pricing model has become ever more complicated as the industry evolves with clients and agencies seeking the best value for their investment of time, money and people. But how do you put a cost on creativity? Every agency and...

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Careers

Portfolio Critique: Everyone loves a dog campaign

An aspiring Art Director named Tony Chiang emailed me to rip his book apart and that is exactly what we are going to do today. Part of being a creative in this industry is building a tough skin and Tony's willingness to get critiqued mixed with his...

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Design

Five things to avoid when choosing your logo design

By Paul Heaton, owner and creative director at Reform Studio. Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and...

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Awards

Five reasons to enter Annual 2019

There’s less than a month left to enter this year’s Creativepool Annual and as 2019 gets into gear, it's time to start preparing your submissions for this year’s book. Now in it’s sixth edition, the Annual offers a collection...

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Advertising

The truth about our digital dependence

As technology evolves, we continue to become much more dependent on our smartphones. The online world affects almost every aspect of our lives and it’s hard to go a single day without consuming some form of content from the internet. In this...

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Advertising

Brands need to let go of control

Brands should be more open minded about how they speak to younger audiences, according to a panel at Creativepool’s inaugural Connect: London event. The two-day festival saw key members of the ad, design and branding worlds come together to...

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Features

Ad trends 2019: Carl White

Global CEO and co-founder of Nano Interactive, Carl White, talks about a shortage of talent and encourages greater collaboration in his thoughts for the year ahead. What will be the biggest trends in 2019 in your field? I expect to see massive...

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Careers

Year one channel update

As year one of the YouTube channel wraps up, I wanted to take a moment to explain why I started it in the first place. I've been so blessed by the support over the last year and am excited for what creative advertising craziness we can get into over...

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Features

Ad trends 2019: Hugo Drayton

Digital ad tech firm Inskin's CEO Hugo Drayton offers his three big trends for the industry in 2019 as well as explaining how Brexit, Blockchain and GDPR will affect advertising and creativity. What will be the biggest trends in 2019 in your field?...

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Careers

How to get hired as a creative

At the University of Texas' Portfolio Critique, I sat down with creative director turned creative recruiter, Frank Oggeri, to find out what he looks for in candidates and their portfolios. Here, I pick his brain to get the recruitment perspective on...

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Features

10 video marketing trends for 2019

The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...

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Features

Ad trends 2019: Ming Chan

A further blurring of agency lines and overcoming an identity crisis are on the cards in 2019 according to global digital agency The1stMovement's LA-based CEO, Ming Chan. He offers his thoughts on what's ahead and urges companies to be more nimble...

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