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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month
Workshop
Why Tone of Voice Means So Much More in the Social Media Age #MarketingMonth
Features
Creativepool Annual Spotlight: Avoiding imposter syndrome with Katja Alissa Mueller
Features
Behind the idea: Professor Green spins us a shocking tale of fashion waste
Inspiration
What Does An Art Director Think About While Illustrating?
Leaders
Why data’s time will never run out in the hourglass economy
Inspiration
Getting to know - The big ideas of Kevin Forister
Workshop
The Maturation of the Startup - A guide to starting your own agency
Inspiration
The Rise and Rise of Gamification
Leaders
Multitask marketing: How to capture the scattershot attention of multiscreen consumers
Inspiration
A sporting chance: Home advantage for England and Out of Home advantage for brands
Leaders
Innovation, brand value and the customer journey
Workshop
The key to building a successful employee training programme
Inspiration
Member Spotlight: David Istvan on never settling for the comfort zone
Inspiration
Creativepool Annual Spotlight: Paul Jamie Kidd on being more than a one-trick pony
Inspiration
Behind the idea: The problem with wrinkles
Workshop
A Fun Little Exercise On Building A Brand
Industry
Creativepool Annual Spotlight: The humble artistry of Chris Shaw
Industry
Creativepool Annual Spotlight: The disruptive beauty of BBD Perfect Storm
Workshop
How to Retain Your Audience in 2020
Industry
Creativepool Annual Spotlight: AKQA show us how to believe again
Industry
Creativepool Annual Spotlight: Mother make us laugh and cry
Leaders
Eco or ego? The environmental impact of awards ceremonies
Industry
Indigo Award is excited to announce third annual awards ceremony in the heart of Bangkok
Inspiration
Selling Sobriety: Merging the wellness and drinks markets
Leaders
Shortcutting Video: The proven effectiveness of 2-second ads
Leaders
Great customer experience adds value and makes our lives better
Inspiration
Creativepool Annual Spotlight 2020: Mark Richardson of Superfried
Workshop
Why it’s worth £6,000 a month to keep you out of a job
Features
Behind the Idea: Drinks have no gender
Inspiration
Creativepool Annual 2020 Spotlight: IMAX Creative
Workshop
Interview Questions For Advertising Creatives
Inspiration
Who is The Integrator?
Workshop
What is the difference between web development and web design?
Features
Member Spotlight: Learning to accessorise with Joanna Godbold
Inspiration
CES 2020: the symbiosis of human and machine
Leaders
Is the future vertical? How portrait formats are changing creative
Inspiration
Behind the Idea: Freeing your ambition with The Open University
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