Just more than half (55%) of B2C marketers outsource at least some of their content marketing activities according to a recent Content Marketing Institute and MarketingProfs survey. So what can you do to set yourself apart from the other talented...
When we started The Pop Up Agency and proposed a different approach to solving briefs, we were met with both love and resistance. Many established companies were skeptical of our agile methods and some people said it would be impossible to solve...
An artist with a colourful eye and a passionate heart, Luciano Koenig is a man with advertising in his veins. The photographer and art director, who is also the Creator and Editor of digital creativity magazine LIKE CREATIVITY, has claimed more than...
The jump from designer to Head of Design is like that from musician to conductor. A designer is a highly skilled specialist that performs as a part of a larger ensemble. The Head of Design decides how to interpret new works, unifies the performers,...
In my professional life, colour has, of course, played a key part in my work, whether it be graphic design (for professional services, education or publishing); photography; or fine art - colour rules. So, if colour is personal - and it is - how can...
As part of our series catching up with Creativepool Annual winners from last year, we recently caught up with Simon Manchipp, the Executive Strategic Creative Director and Founder of SomeOne. A world-class London design practice that launches,...
As a bright-eyed and not-so bushy-tailed 14-year-old, metal was everything to me. Whilst I’d discover the more nuanced delights of alternative rock and electronica by the time I’d left high school, as a young teen it was all about...
First, let’s address the pink elephant in the room and say: yes, things have obviously come a long way since Stonewall, and no, in an ideal world, being an LGBT+ BOGOF creative team wouldn’t be noteworthy. But this isn’t an ideal world and...
There is quite literally only one certainty about predictions, and that is how “the future is not Google-able.” (William Gibson). Yes, we can give rigorous evidence-based forecasts of the rational - DOOH is growing, and saw growth of...
Simon Callender isn’t just Creative Planning Director at Initials, he’s also a keen motorcycle enthusiast with an Amazon series under his belt! But we’re not here to talk to him about that today, we’re here to talk all things...
When your brand trades across multiple countries, reproducing a successful marketing campaign from one region in the rest of your markets can appear easy. It seems all you need to do is pay some translators and watch the savings roll in. However, a...
A powerful campaign from TBWA\Helsinki for iconic Finnish media brand Demi features powerful images of young people looking in the mirror and seeing things they think should be improved in their reflection. Problems with self-esteem and...
SXSW launched 33 years ago in Austin, Texas, USA. Next month, over 150,000 people will convene there once again to redefine the cutting-edge in interactive, film, music and culture, focusing on trends like: AI; Academic Assessment and Accountability;...
Here's a quick behind-the-scenes video covering my process designing a Los Angelas Dodgers baseball illustration. Also included are two little mini Adobe Illustrator tutorials over two tools that I use all of the time. So with that said, let's play...
Surrounded by pizza museums, themed mini-golf, and interactive paintings, you'd be forgiven for thinking that we'd awoken to some kind of cartoon nightmare. But no, this is the experience economy in 2020. Experiential activations are both physical...
Let’s talk tech. From parallel reality to living laboratories, we saw some mind-blowing innovation at CES 2020. Scroll down to see what piqued our interest. Quibi present Turnstyle: Vertical Streaming We aren’t the first to admit that...
Last Christmas (though it was only a few short weeks ago, of course), Lithuania-based design agency FOLK created an alternative to boring Christmas corporate gifts known as the “Corporate Folk Kit.” This kit was gifted to their partners...
On April 15-17 in Minsk (the geographical centre of Europe), the most relevant trends of the new creative season will be officially revealed. The XIIth International advertising and marketing festival White Square is one of the largest creative...
Hype is a boutique creative communications agency with a distinctly hands-on approach that has been a valued member of the Creativepool community for many years now The agency’s commitment to collaboration and innovative storytelling was...
The emerging workforce spent their formative years collaborating through online services, competing in e-Sports, and solving problems remotely through their games console, mobile or tablet. They have got used to, and excelled at, creating,...
A life-changing and career-making program returns to New York for the third year running. D&AD Shift is a free night-school for emerging creatives without college degrees and exists to unearth raw talent (from artists to writers and creative thinkers...
So, 2020 has started on a positive note: A threat of world war and fires the size of Germany raging over Australia, darkening skies almost 10,000 miles away. And how does the media world respond? Mild annoyance that weight watchers were using the...
With Boris promising to ‘bung a few bob so that Big Ben can bong’, (which is surely the British entry to the Eurovision Tongue Twister contest), I thought it might be interesting to see how celebrating success can motivate or disrupt a...
For their latest campaign for Electric Ireland, ROTHCO quite literally looked to the stars for inspiration. What they came back with was an incredibly bold and emotionally powerful concept - what does Ireland look like from space? They managed to...
As we settle into the new year (nay, the new decade), Adobe has once again opened the doors to its Creative Residency programme for aspiring creatives hoping to turn their passion into a profession. The Creative Residency is an annual, year-long...
Today, we enter the exciting world of creative file management. I know. Sounds thrilling! But keeping your projects organized as a Graphic Designer or Art Director is crucial when things get busy. I've been using the same system for the past 8 years...
Simon Waloszek is something of a Creativepool legend. In the 6 years since he first joined the site, his work has been nominated for the Annual four times and last year, he received two silver People’s Choice awards for his insanely colourful...
Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...
Great Guns director Cassandra Brooksbank recently reunited with coffee design company Fellow for a myth-busting new campaign. Inspired by Fellow’s too-good-to-be-true Old Brew Grinder, this retro film references such iconic conspiracy theories...
This afternoon, Shutterstock announced its ninth annual Creative Trends Report, which uses the billions of image, video and music searches and downloads made on the platform in the last 12 months to show us what’s trending around the globe. By...
In today's video, I aggregated a list of graphic design trends from some completely-reliable google searching (ehhh like 10 sites) so that we're all aware of what's poppin' in the design world of 2020. Let's enter this decade in the know, shall...
Mark Harrison has shot a lot of famous people in the last 20 years and the vast majority of them have thanked him for the privilege. Mark, you see, is a photographer of rare insight that has used his lens to flatter some of the most powerful and...
Over the last ten years, digital advertising has come a very long way. At the turn of 2010, we were only beginning to see the very early potential of video ads, we weren’t quite aware of the impact that social media would have on the industry...
It’s rare to find someone in the creative industries who will “tell it like it is” without sounding like an entitled brat but Paulo Pimentel is one of the few ‘white, middle-aged male executives’ who admits he is...
Exhibiting events have been around for over 160 years. Believe it or not, it was London’s very own Hyde Park that housed the very first trade show: The Great Exhibition. The reason for these type of events? To get all of the best products in...
The retail world is constantly in a state of flux, more so now than ever before with the majority of retail transactions now happening online and perpetual connection (via our smartphones) changing the way we shop and the way we interact with brands...
