For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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News

Rufus Leonard wins gold at Transform Awards

Last night, we were celebrating after winning a Gold Award at Communicate magazine’s Transform Awards. We picked up a lovely gold butterfly trophy for our rebranding work with Bank of Scotland. After the initial decoupling from Halifax which...

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Advice

How to Beat Bullying at Work

According to a 2010 TUC survey, one third of safety representatives reported bullying at work as a problem. In addition, the Chartered Institute of Personnel & Development reports that bullying, harassment and victimisation are ongoing issues in UK...

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Advice

Tips for Negotiating Your Salary and Accepting a Job Offer

Congratulations you have a job interview! However, have you given much thought to negotiating your salary compensation package if you get a job offer? Are you honing your negotiation skills, in readiness for a job offer? Don’t fall down at the...

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Features

Technology makes me boring

By Ashley Morrison Considering that words and the effective use of them takes up pretty much my whole working life, I don’t read enough of them. No, cancel that - I do read enough of them, just not the right ones. Last night, I found a largely...

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Inspiration

A lesson from Abraham Zapruder

The most viewed film of all time is Abraham Zapruder’s footage of the assassination of John F. Kennedy. It lasts just 28 seconds and it’s full of technical errors. There are camera shakes, the framing is poor, and the hand held footage is...

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2013 Designs Of The Year

Today sees the opening of the 6th annual Designs Of The Year exhibition and awards at London's Design Museum. Following in the footsteps of previous winners such as Barber Oserby's Olympic Torch and Shepard Fairie's Obama painting, 90 nominees have...

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News

ASDA's comms guy says websites are dead. Is he right?

At yesterday's Social Media World Forum, Dominic Burch - Head of Communications and Social Media for ASDA - said “Stop thinking about websites - they’re dead - just think about the content and getting that right for mobile. As reported...

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Advice

And the punch line is…

by Ashley Morrison. I love comedy. I love the craft of it. I love how a skilled performer can take you one way, only to throw you in a completely opposite direction - which is the one that gets the bigger laugh. Being a successful stand-up comedian...

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Features

Spotlight: Oliver Wetter, Illustration

Oliver Wetter, Illustrator & Art Director creativepool.com/fantasio twitter.com/fantasiox facebook.com/FantasioFineArts Company Fantasio fine Arts / Fantabulous Visions* About you: Fantasio Fine Arts emerged to turn ideas into working...

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News

#CreateBritain makes waves

Create Britain is a national initiative, spearheaded by Creativepool, to celebrate and champion the creative industries and the £100 billion+ value they help to generate for the UK economy each year. Create Britain has already received...

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Features

Feel the Hepburn. Why the new Galaxy ad is just plain lazy.

We like Galaxy chocolate bars, I think we're all agreed on that. Lovely, creamy, sugary sledges of tooth rotting gorgeousness, all bundled in delightfully gold foil - wonderful stuff. Mind you, we shouldn't be surprised we think this way, because for...

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Inspiration

Guns to guitars – an introduction to the work of Pedro Reyes.

You may think creative studios are combatitive places - loaded with friction and fierce opnion - but comparatively speaking, they're rather tranquil. Which sadly, is more than can be said for Mexico. With a rampant drug trade, corruption in high...

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Features

Myke Hamilton - #NaughtyToBeNoticed

Campaigns to get you noticed Social media has the power to connect people quickly. It’s also a fantastic leveller, creating communities and interactions that aren’t dependent on creatives’ experiences or geographical...

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Advice

How to Manage People if you Haven’t Done it Before

Not many of us set out to be managers. We work hard at our career, work our way up the ladder and get rewarded with the daunting task of managing other people! Many managers report feeling ill-equipped to manage others, so you’re not alone. In...

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Features

Get your kit off for a can of pop?

by Ashley Morrison Last week, I was watching some film or other on TV with a few friends. Naturally, we engaged in some pseudo hoity-toity rah-rah intellectual badinage about such-and-such a character’s motivation during the ad breaks. That...

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Features

No pressure: The designer who has Bowie as a client

By John Fountain With a new album soon to be released, a stripped down remix of 'Sound and Vision' on air for Sony and a must-see exhibition at the V&A, it seems that after 10 years of next-to-nothingness, the enigma that is David Bowie is back. And...

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Features

Hot to trot. Why we've been waiting a decade for the 3 pony.

By Magnus Shaw I remember when the 3 mobile network was the new kid on the 3G block (will there be a 4 network soon, I wonder?). Keen to make its mark in a crowded marketplace, the brand introduced itself with a rather brave TV campaign. I say...

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Inspiration

#Trends. Where OCD meets art - Ursus Wehrli

By Jessica Hazel Ursus Wehrli has an insatiable desire to tidy. Nothing is safe. Given half the chance Ursus will compartmentalise and order everything from a park full of sunbathers to the sky at night. Luckily the art world has a lot of time for...

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Features

Creating social barriers - Why do it to yourself?

by Andrew Greenhalgh. In an article (Marketing, March 6th 2013) about the latest Andrex campaign which asks whether or not the nation “scrunches or folds” their loo roll, a rather prudsih Nigel Roberts writes, "Who honestly thought that...

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Features

What did you just call me? The tricky art of naming brands.

By Magnus Shaw Have you used your Tripod today? How about your Mobi? There's a very good chance you have, but you knew it as your iPhone. It seems the obvious name for Apple's mobile handset doesn't it? After all, they already the iPod and its...

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Events

Exclusive 50% discount to Who Needs Copywriters?

Copywriting has never been more important. The success of digital media still depends on persuasive writing. Traditional media such as print, DM, or radio, cry out for great writers. But where do copywriters go for inspiration? Who Needs...

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Features

Something for nothing

by Ashley Morrison. I never thought I’d say it, but I have some sympathy with guests on the Jeremy Kyle Show. Not that I sit around watching daytime TV all day, of course. Well, apart from a triple-bill of Frasier to get me going in the...

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Features

A Day in the Life...Michelle Martin, Head of Production

Michelle Martin Head of Production Lola Post Production LTD Visit Lola Post on IMDB 9am - Grab a coffee, switch the computer on, wait for a zillion emails to appear on my outlook, open the schedule and take a deep breathe before the day...

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Inspiration

The design agency boss that went back to design school

By John Fountain Here’s a widely sweeping statement but in the main I think it’s true: Creative people are not so fond of training. Think about it. I bet most designers, illustrators and art workers are self-taught on the Mac. In fact...

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Features

Two's company. Are we ready for realistic lavatory paper ads?

By Magnus Shaw Well, this should be fun. A column about poo (rather than one made up of it, which isn't unusual). You see, you're already wondering whether you really want to read on - and I don't blame you, who wants to read about that? Exactly....

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Inspiration

#Trends. Jim'll Paint It.

By Jessica Hazel Despite the dodgy Savile parodies, Jim'll Paint It is the most exciting new thing on Tumblr. A couple of weeks ago, Jim came up with a novel way of filling up his lunch breaks, he asked friends for requests for things to draw and...

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News

22 Group Revive Charity Website

22 were asked to reinvigorate and refresh the look and feel for the youth charity Key. Their tired brand identity and website didn’t fully represent them as a charity aimed at young people. Key is an amazing charity that provides housing...

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Events

Clerkenwell Design Week 2013, London (May 21 - May 23)

Clerkenwell Design Week has firmly established itself as the UK's leading independent design festival and one of the most acclaimed trade events on the international design calendar. Clerkenwell takes place in London, EC1 - The heart and home of...

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News

Visual Effects and the Oscars. The biggest losers?

by Ashley Morrison. The last thing anyone wanted to see at the Academy Awards ceremony last night was another Kate Winslet or Halle Berry sobbing through an acceptance speech. At least Adele had the good sense to dash off stage before the leak in...

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News

Digital is not delivering on its promises

By John Fountain In the world of advertising, the concept of doing what you can to piss-off the public is rarely regarded as a good idea. We live in a world where consumers have millions of places to go and billions of messages to ignore or...

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Inspiration

Michael Wolf's Mega Cities

By Jessica Hazel Michael Wolf is a photographer who was born in Munich and now lives in Hong Kong. His life's work is focused on life in mega cities, inspired by the time he has spent in Hong Kong since moving there in 1994. From 1994-2001 Wolf...