For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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News

Beware, the ad blooper is alive and well.

You're familiar with the notion of 'bloopers', I'm sure. 'It'll Be Alright On The Night' has been cataloguing the trips and slips of TV production for decades, while 'You've Been Framed' records disasters on the home front - usually involving elderly...

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Features

The name's Bont. Jace Bunt.

There can be few things more cringey than a big corporation “trying to be yer mate”. (I'm taking the whole dads-dancing-at-weddings thing as read, obviously.) And yet, time and time again, they try to make out that they value me, you and...

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Inspiration

Famous faces redesigned using illustrator and photoshop.

The famous face is one that is not only highly recognisable, but also one that lends itself to many different forms of art. The world is obsessed with famous people and it's these faces that allow for a plethora of art to be created. Some have been...

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Events

Web experts flock to Gateshead conference

Baltic Mill Centre for Contemporary Arts to host 4th annual DIBI Conference The North East’s biggest web conference returns to the Baltic Centre for Contemporary Art next month featuring some of the world’s most celebrated design and...

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News

#hashtags

Hashtags are a funny old thing which seem to have sprouted up from nowhere and now run people's jobs, businesses and even lives. I have been pondering this phenomenon on two occasions in the past week - once when my mother asked me what a hashtag was...

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Features

Why internet radio has failed to make a big noise.

Do you listen to the radio via the internet? Quite possibly. Radios 1, 2, 3, 4, 5Live, 6Music, Capital, Smooth - they're all there, streaming away. But, when was the last time you listened to an internet-only radio station? One that's online rather...

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News

HTC: Humongous Tinfoil Catamaran? Hot Tea Catapult?

When the Kevin Bacon EE 4G mobile network commercials first came out at the cinema, the auditoriums (or at least the ones I sat in) were awash with laughter. Tightly scripted, informative and amusing to boot, they were a breath of fresh air and just...

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News

Is 'AdBlock' software unfair to the advertising industry?

You know 'Mozilla', don't you? The people who make the Firefox web browser? Well, it turns out they also make a thing called 'AdBlock Plus'. And, if you're using it, you're getting right up the noses of some advertising big-wigs. For the...

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News

123-piano

Seven pianos. Seven artists. Seven locations. Everyone is allowed to play a tune. From August 14th until September 28th 2013. Live music brings people together and provokes spontaneous interactions that may lead to new cooperations or even to...

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Inspiration

Inspiring packaging designs

Packaging design has arguably become one of the most sophisticated, holistic and powerful examples of the designer’s craft. With around 40,000 packs to choose from in your average supermarket the challenge is to stand out. Packaging on a...

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News

MY Single Band

Following my last post on the ingenious product design of Chris Godfrey, here is something from the other end of the spectrum i.e the absolutely crap end. Welcome to the world of MY Single Band people! For just £6 you can purchase what is...

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Inspiration

Chris Godfrey's amazing product design.

French onion soup with fresh thyme and gruyère cheese; a light coconut crȇpe, wrapped around halibut delicately poached in truffle butter followed by forest foraged ramp risotto topped with prosciutto and dusted with fresh parmesan. For afters...

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Inspiration

Chris Godfrey's amazing product design.

French onion soup with fresh thyme and gruyère cheese; a light coconut crȇpe, wrapped around halibut delicately poached in truffle butter followed by forest foraged ramp risotto topped with prosciutto and dusted with fresh parmesan. For afters...

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Inspiration

Powder power. Ariel's stroke of advertising genius.

Do I moan a bit in my Creativepool columns? Don't answer that. As a fully paid-up, grumpy old copywriter, I know I probably do. But you can relax, because today I'm discussing something I really, really like. And handily, it's an...

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News

3 New Fabulous Faces

Sagittarius Marketing is delighted to have secured a phenomenal increase in new business and has attracted new talent to support their success. Business is thriving and Sagittarius has grown a further 50% in just six months to a full service team of...

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Advice

Touchy feely: when you're a freelance, it's all about THEM

If you’re a freelancer who’s got a steady stream of work coming your way - either from the same loyal clients who know you and trust you, or from referrals from said loyal clients, or you’re very good at selling yourself and you...

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News

Go home. Why the Government's ad vans were such a failure.

Our friends at the ASA have announced they are investigating the Government-backed campaign which saw vans driving through London, calling on 'illegal immigrants' to leave the country or face arrest. This follows 60 complaints and, despite some...

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News

A Doctor Who movie? Don't hold your breath.

Peter Capaldi is to be the new Doctor and I couldn't be more delighted. Apart from the fact I consider 'The Thick Of It' to be a television comedy so accomplished is resembles high art, Capaldi just has the face and demeanour of a Time Lord. Yes, I...

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Inspiration

One Minute Briefs

One Minute Briefs is a concept borne out of the minds of Nick Entwistle and James Clancy who run The Bank Of Creativity. It's designed to change the way people think about advertising, change the way in which creatives work and also provoke a lot of...

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Inspiration

The RA Summer Exhibition: "I could do that - but I've got talent"

You've got a little less than a week to get yourself down to the Royal Academy to marvel at the wonders of the Summer Exhibition. Or do I mean wonder at the marvels? Or neither? Do I mean marvel at the lack of talent - or the extraordinary choices of...

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Advice

Music in the studio

I have a lot of music at home; enough to open a small record store. I listen to all sorts from jazz to punk to soul to reggae and even a bit of county and western. I’m a bit fussy though. I won’t listen to any old crud and I can also...

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News

Get happy. Is Arianna talking total Huff?

First, a bit of background. The Huffington Post is an online newspaper and it's rather successful. Actually it calls itself a 'news aggregator and blog' - but considering that is less clear than 'online newspaper', we'll stick with the latter. It was...

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Features

Meet Lovies judge, Dom Goodrum

Dom Goodrum Design Director Percolate Find Dom online: @domgoodrum A bit about you A designer working on content creation software to transform marketing. My approach to design has been shaped by the people I have worked with in Huddersfield,...

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News

Shhhh. What did the Twitter Silence achieve?

Today I learned an inquest has been opened into the death of a young girl, bullied to suicide by users of social media. This dreadful story adds a terrible darkness to the storm surrounding the abusive use of the internet. And, as happened with...

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Features

Harmless fun? Violence against women in advertising

Last week saw the much publicised divorce of Nigella Lawson and Charles Saatchi. The first the world at large knew of the situation was following the release of “that photo” - the one where Saatchi was snapped grabbing Lawson by the neck...

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Features

Is this how recruiters view your work?

When I first starting out as a junior copywriter I went along to the D&AD workshops that were being held in various London ad agencies. These evenings were great for anyone who wanted to start out as a copywriter or art director because you could...

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News

Saatchi's PR nightmare

Today a court took just 70 seconds to grant Nigella and Charles a Decree Nisi which takes them one step closer to becoming divorced. This follows a month after pictures showing him with his hand around her neck during a row outside Scott's restaurant...

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Features

Meet Lovies judge, Stefanie Hoffmann

Stefanie Hoffmann Founder Loui apps Find Stefanie online: www.gogogabi.com @nanou_ de.linkedin.com/in/stefaniehoffmann/ A bit about you Stefanie is a founding member of the MLOVE advisory board, honorary judge at the Lovie Awards. She...

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Features

New Monopoly: for those with a short attention sp...

by Ashley Morrison It's a wet Sunday afternoon (no, not in summer 2013, obviously; that would be a sweltering Sunday afternoon), and there isn't much to keep the family occupied. Well, apart from the 200-odd TV channels now available. Or a DVD. Or...

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Inspiration

The terminology trap. Is jargon bad for us?

Other than persuading an audience to act, a copywriter's mission is to deliver clear and concise communication. Writers claim this is an underappreciated art, so it's always useful to examine the ways in which language can be used for the opposite...

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Inspiration

Menno Aden's light bulb view

Rooms devoid of humans take on a life of their own under the watchful gaze of Menno Aden's camera, situated in the same position as a lightbulb, casting light and maintaining a unique perspective on a space. Photobooths, shops, bedrooms and lifts...