For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Features

Best brand evolutions and what we can learn from them

Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...

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Inspiration

Pursuing a healthy work-life balance - #MemberSpotlight

Being a creative professional isn't a job - it's a life commitment. We think creative, work creative, dream creative and sometimes even entertain us with creative hobbies. It's like a curse, but one we're much happy to have. Yet when Designer & Art...

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Leaders

Getting around the danger of click bots in digital marketing data

With an overabundance of noise reaching out to customers every day, marketing needs to be relevant and aim for quality to stand out among the sea of competitors. Which can only be done by improving customer experience across all platforms. However...

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Features

Global creative calendar: April 2021

Among this month's slate of alluring virtual events, everyone who's open to new experiences has much to gain. Future and current leaders from vital industry sectors are going all in, curtains are set to draw back, and stages will illuminate. As...

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Industry

The Best Unbox Ever - #BehindTheIdea

Ready for the Best Unbox Ever with little Cayden? Then you should sit tight, for the video campaign from Chelsea Pictures for States United to Prevent Gun Violence is unlike anything you've seen before. Using the trend of online unboxings as...

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Inspiration

Ambitions in Silk - #CompanySpotlight

Nobody likes change. Somehow, it is how we as humans are coded from the onset. Change freightens us, making us defensive and sometimes even aggressive, in the attempt to preserve a status quo. For that reason, it is fascinating to see how the...

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Workshop

How much should I charge as a Freelance Writer?

A guide to writing rates, with tips and advice on how to price your freelance services Writers are masters of words, weavers of stories and often incredible storytelling enthusiasts. When writing freelance and online, structure is their best friend,...

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Leaders

Will advertising succumb to UX?

Digital, digital, digital. Among the many things this pandemic has shown, the need to develop a digital presence took centre stage and demonstrated how some brands have probably been clinging onto their real-life, physical origins for one year too...

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Inspiration

The Wonderlust of Monika Jurczyk - #MemberSpotlight

From the land of unicorns and wind, comes an illustrator who's seen much and dreamt even more. Monika Jurczyk has been drawing since she was a child, a lover of adventure and an eternally curious creative. With her bold, colourful and minimal style,...

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Features

There’s never been a better time to be brave

Founder insights for developing brands in uncertain times. The last few months have forced businesses to re-focus, often as a matter of survival. For many brands it has undoubtedly been a difficult time, but it has also helped bring perspective and...

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Features

How Brands choose Agencies

It is always Pitch Season for a busy and established agency. It is an excellent occasion to gain some prospective clients, or even some leads to develop the future of the business. Whoever’s been in the game for long enough knows that brands...

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Job Description: Branding Designer

A branding designer shapes a brand and how it’s presented to the public. In order to breathe life into a brand and give it a tangible identity, a branding designer must express their thinking via words and imagery that cut through the noise and...

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Industry

Bringing some Genuine Draught to the table - #BehindTheIdea

In this age of overwhelming noise, one of the most common and popular buzzwords you can hear is disruption. All brands aim to cut through the noise with some disruptive move or campaign - but how many actually achieve that? When BrandOpus was...

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Inspiration

The multicolour travels of an Art Director - #MemberSpotlight

From Cape Town to London, Illustrator & Art Director Justin Poulter has never given up on his ambitions and dreams of becoming an established artist in the creative industry. Some designers find inspiration by being exposed to a number of creative...

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Features

How Covid killed and then gave hope to retail brands

It’s been little over a year since our society was reshaped completely to comply with the new Covid-19 rules. It’s been a bleak year for most, an interesting one for all, and clearly a challenge for every brand and creative professional...

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Inspiration

From Russia with Heart, Soul and Ambition - #MemberSpotlight

Freelance Illustrator Anna Lyubimova certainly knows what it means to find your own way in a crowded industry. Born and raised in a country where creativity is still somewhat undervalued, Anna found her place as an illustrator with an amazing style,...

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Leaders

How brands can engage consumers online

It was clear quite early on that 2020 would become the year when socials took the centre stage. With most of the world in lockdowns or respecting social distancing rules, there were few outlets for entertainment and creativity outside of our beloved...

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Inspiration

Blending photography and graphic design - #MemberSpotlight

Freelance photographer Dean Dorat has a particularly distinctive style. As a creative who was used to playing around with all sorts of portraits, words, signs, shots from the street and other types of creations, her work has always been incredibly...

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