For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Advice

When you’re struggling for an idea, do a Nike

Just do it. Yes, that’s one of my top tips for today - or for any day when the creative juices aren’t running maybe quite as freely as you would like them to. Because no matter how creative we are, no matter what gems of genius...

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Features

You're hired! Are brands really taking on celebrities as staff?

When you arrived at work this morning, did you notice a pop star sitting at a flat-screen, typing away? Was there a movie idol in the kitchen fixing some coffees? Or a minor royal handing out the mail? If not, I'm afraid your firm is way behind the...

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Features

Making assumptions. Is the creative recruitment process broken?

A friend of mine applied for a job last month. He's a talented creative professional with many years' experience in the advertising and media industries. Currently in demand as an independent consultant, he didn't apply out of necessity or...

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News

New identity for RMNEF

Design and branding specialist Shine Creative announces the launch of a new identity for the Royal Merchant Navy Education Foundation (RMNEF). Established in 1827, the RMNEF is a British national children's educational charity, which provides...

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News

3D technology - Ford creates a design "CAVE"

There’s nothing we like more than a nice bit of 3D and Virtual Reality. That is, if our trips to the cinema are anything to go by. There was a time not so long ago when watching a film in 3D was a bit of a treat. Now the technology is arguably...

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Events

Creative Corner at FESPA 2013

Creative Corner is a free conference for brand owners, creative agencies and designers. It’s alive with ideas for adding impact to your work, whether you’re creating: Retail branding Visual merchandising In-store promotion and...

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News

The Khloe effect. Has internet advertising abandoned creativity?

The Huffington Post reports that Khloe Kardashian (who?) is now being paid as much as $13,000 per tweet. The fee doesn't cover profound wisdom like "Remember sweat is fat crying" - it's for equally useful posts wherein she names brands and includes...

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Features

Whatever happened to proper advertising?

Last week I wrote a piece for Creativepool, suggesting the role of the copywriter had become sidelined to the extent that designers were now the 'creatives'. I also wondered whether this wasn't just an attack of paranoia. Well, it wasn't. The column...

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Design

Alan Fletcher. Work and Play

Alan Fletcher was one of the powerhouses of contemporary British graphic design. He worked for more than 50 years designing everything from corporate identities - logos, literature, advertising, signage, calendars - to toys, books, newspapers and...

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News

Lego Builds Full-Size X-Wing Fighter

When I was young, the most advanced hand-held computer game on offer was probably Space Invaders. A massive, chunky black device about the size of a hardback novel, requiring six AA batteries and with a dodgy red display which made it virtually...

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News

A shot in the dark. Is The Guardian wise to open a cafe?

When it comes to digital media The Guardian is certainly adventurous. Indeed, behind those doors at King's Place there's a policy/philosophy called 'digital first' - essentially a prioritisation of the newspaper's online activity, from podcasts to...

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Travis Perkins appoints Amaze as its lead digital partner

29th May 2013: One of the largest building supplies providers in the UK, Travis Perkins Plc, has appointed Amaze as its lead digital partner. The brief was won following a four-way competitive pitch. As Travis Perkins’ lead digital partner,...

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Inspiration

From the sublime to the ridiculous - Femke Agema

Nothing hits the headlines of the fashion rumour mill like a completely impractical, no-one-is-ever-going-to-wear-that-down-to-Tesco-apart-from-Lady-Gaga type creation from the most haywired of designers brains. Newbie Dutch designer Femke Agema is...

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Events

Clerkenwell Design Week 2013

Creativepool teamed up with Clerkenwell Design Week this year to bring you talks, Q&As and portfolio reviews with esteemed interior designer Shaun Clarkson. Clerkenwell Design Week is the UK’s leading independent design festival taking place...

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Features

Write offs. Are copywriters being sidelined?

Over the last week, I've very much enjoyed reading a debate, prompted by one of my Creativepool columns, on LinkedIn. It's always particularly satisfying to find creative professionals reacting to a piece I've written and I'm grateful to anyone who...

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News

Looking back at the Lovie Awards 2012

The Lovie Awards made it's mark on the Web scene with it's first award ceremony in 2011. The sister show to the US Webby Awards, the Lovies celebrates both the new and established talents in digital creativity from all across Europe. Creativepool...

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News

Sweets for my sweet, sugar for my coronary

“Normal or diet?” The standard question you ask when you’re going to the bar and someone orders a Coke. I haven’t counted, but in my experience, I would guestimate that eight times out of ten, the answer will be diet...

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News

The great Google betrayal.

Like so many love affairs, our relationship with Google arrived unexpectedly, blossomed fabulously and soured rapidly and bitterly. We've thought fondly of companies before - Cadbury for their caring, socialist roots; Virgin for their casual...

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News

Hold onto your lunch - puking is the new Pollock

Millie Brown is a hotly tipped new artist with a very unusual technique. Aged 26 she spent her childhood growing up in a Bohemian family who moved around Spain and the South of France. Unable to grasp the local dialect, Millie befriended local street...

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Features

Pussy galore. What's going on with the Sheba campaign?

Owning a domestic animal is a trade-off. They bring you companionship, fun and a messy carpet - in return, you give them food. Lots of food. Indeed, it can feel as though the only reason they give you all the affection and comfort is because of the...

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Features

The world's smallest movie: A Boy and His Atom

Big is beautiful but small can also be mightily impressive - including when it comes to design, illustration or animation on a tiny scale. And I'm not talking about those people on Brighton Pier who write your name on a grain of rice. No, I'm talking...

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Events

New Designers 2013 Ticket Offer Special

Taking place over two weeks, with eight distinct design zones and two prestigious Awards Evenings, New Designers is the UK's most important graduate design exhibition, full of innovation and fresh thinking. The show sees over 3,000 of the most...

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Features

5 mins with... Sacha Barna, Creative Director at Bloom.fm

Bloom.fm is a new music service that puts design first. It combines radios, streaming and music discovery in one lovingly crafted app, for the best mobile music experience yet. Bloom.fm is offering Creativepool members an exclusive special...

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Features

Bidding for freelance work on websites. A mug's game?

For the jobbing freelance there can only be one priority. Ahead of the bookkeeping, email answering, blog updating and business card ordering - there's nothing more important than bringing in the work. And, when the industry is buoyant, it's not too...

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News

Crafts aren't creative – they're, well, erm...

Earlier this month, there was widespread consternation and outrage that the Department for Culture, Media and Sport (DCMS) is going to exclude the 'crafts' as a category under the banner of 'creative industries'. Having done some work on a...

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Inspiration

Always pin your ideas to your office wall

When I first started out, I was always encouraged to pin my ideas to my office wall. I used an A3 layout pad and a fat black Pentel marker and just scribbled down whatever came into my head. Once I thought that I had something, I’d draw a...

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Inspiration

What do 'cargo cults' tell us about marketing psychology?

If advertising is about anything, it's about influence and persuasion. So allow me to tell you a tale which perfectly illustrates the strange and mysterious ways in which the human psyche is influenced and persuaded. This is the story of a man who...

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Inspiration

Stranger Visions 
By Heather Dewey-Hagborg

Heather Dewey-Hagborg is not only an artist, she is also a DNA biologist and computer programmer extraordinaire who does shocking things with science in the name of art, such as finding a blob of chewing gum on the street and then printing out the...

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News

Can there be too much entertainment?

I don’t know if you caught Joanna Lumley on TV the other night. She was there to talk about a new movie that she’s made with Martin Scorsese which she was understandably thrilled about. Now I’ve always liked Lumley. I like the fact...