For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Advertising

Leo Burnett win the NSPCC's creative account

Leo Burnett Change, the specialist social change agency, have been appointed as the creative account for the NSPCC, as the child protection charity gears up for a major campaign that will launch this autumn. The agency won the account after an...

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Advertising

Apple Adman Go Sohara named as ECD at JWT Japan

It was announced yesterday by Hironobu 'Chief' Kitajima, JWT Japan's managing director, that the award-winning creative Go Sohara would be joining JWT Japan as executive creative director from TBWA/Media Arts Lab in Los Angeles, where he currently...

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Technology

How to make yourself a billionaire with a failing social network.

How about this for a pitch. A new social network - only you pay for this one. For your money, you are guaranteed the opportunity to interact with celebrities, leading business people, sport stars and top technology people. Essentially, you're buying...

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Advertising

TBWA Manchester attempt to put “Blackpool Back” on the map

Blackpool Council and The Merlin Entertainments Group have teamed up with TBWA\Manchester in order to help put Blackpool back on the map as a legitimate holiday destination suitable for families this summer holiday. The campaign will be capitalising...

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Awards

Fresh Awards 2014, knocking the judges socks off.

The Fresh Awards has quickly become a recognised brand and important highlight in the industry calendar, with an original approach to awards delivery and a policy of keeping the process of entering awards as transparent as possible. The awards...

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Trends

10 Lip Tickling Package Designs

One almost can't imagine a Patagonia fleeced young fella without a moustache to compliment his nomcore styling these days. In fact, stop and take a quick look around your studio or the tube, or wherever you may be right now. How many boys-to-men are...

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Advertising

Online advertising doesn't work - it's official. Or is it?

Haven't you heard? Online advertising doesn't work. All those banners, buttons and MPUs? Waste of time. Those pre-play spots on YouTube, and those Facebook campaigns? Completely useless. Google Adwords and sponsored tweets? Utterly worthless. Sorry,...

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Advertising

HHGregg moves creative business back from Leo Burnett to Zimmerman

HHGregg, the electronics and home appliances store, announced yesterday that it will be leaving Leo Burnett and Spark SMG to return to Zimmerman Advertising, which handled the brand's creative and media planning since 2007. The retail chain moved its...

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Technology

No entry. Isn't it time for an alternative to passwords?

That which was designed to save us, is spoiling our lives. Which is a fancy way of saying that passwords have become a terrible pain in the elbow. About fifteen years ago, when most of us began our connection to the sprawling internet beast, we only...

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Design

Nescafé’s global brand refresh leaves a bitter taste

Back in 1938, Nescafé brought instant coffee to the world's lips for the first time. 76 years later, it is still the instant coffee of choice for the baby boom generation and their jars continue to stock kitchen cupboards all around the globe....

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Advertising

When adjectives go bad. Who's ruining straplines?

Something has gone terribly wrong with the strapline. Not just a particular strapline, but straplines in general. And I don't mean they're just not much cop these days (although as American 'Realise The Potential' Express will tell you, they're not)....

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Advertising

Saatchi & Saatchi NY introduce Grumpy Cat to Honey Nut Cheerios

'Grumpy Cat' (real name 'Tardar Sauce') is the owner of the face that has launched a thousand memes (and that would be something of a modest estimate), so it was only a matter of time before the advertising world got it's paws into her. The cat who...

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News

The Annual Has Arrived!

We would like to formally announce the release of our Annual! A huge year for the Creativepool team and the members. Inside is a diverse compendium of our favorite companies and individuals that make up this pool of talent. Broken down into the...

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Advertising

M&C Saatchi snatch Cricket Australia creative account from GPY&R

After a long-standing relationship with GPY&R, Cricket Australia has handed the reigns of its creative account over to M&C Saatchi Melbourne, who won the account following a four-way pitch, by leveraging the specific expertise of its sister agency,...

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Advertising

Abbott Mead Vickers BBDO net Gareth Bale for BT Sports spot

Real Madrid's superstar Welsh left-winger Gareth Bale has been scooped up by BT Sports to star in the latest campaign to promote its European football rights. The campaign is centred around an ad, created by Abbott Mead Vickers BBDO, which features...

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News

TBWA's Maltese McDonald's campaign goes viral

The “100% Real 2014” campaign for McDonald's, designed by TBWA\ANG, an advertising agency based in Gzira, Malta, has recently 'gone viral' online, with its sheer ingenuity and creativity picking up kudos from many of the world's major...

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News

McCann Australia name Roshni Hegerman as senior planner

It was announced towards the end of last week that Roshni Hegerman will be joining McCann Australia's planning department as senior planner at the agency's Sydney office. Hegerman joins McCann after a stint as planning director at BBDO India, where...

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Awards

The Architectural Association Foster + Partners Prize 2014

The Architectural Association and Foster + Partners are pleased to announce the award of the 2014 Foster + Partners Prize, which is presented annually to the AA Diploma student whose portfolio best addresses the themes of sustainability and...