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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
The Difference Between Green and Sustainable Design #SustainabilityMonth
Features
The Brands Pushing Back Against Fast Fashion #SustainabilityMonth
Industry
Global Creative Calendar: January 2019
Leaders
Ad trends 2019: Ed Preedy
Leaders
Ad trends 2019: Dan Carter
Features
The most sought after celebs of 2018 and ones to watch next year
Leaders
Why the right music is key to cracking Christmas campaigns
Industry
How Yarza Twins bottled diversity for Annual 2018
Leaders
Seeing the future: How advertisers can prepare for the visual revolution in 2019
Inspiration
Advertising resources you should know about
Leaders
Ad trends 2019: Jeremy Harvey
Inspiration
20 of the best visual puns from illustrator Matt Blease
Workshop
Bruce Daisley on fixing your work culture
Leaders
Ad trends 2019: John Treacy
Industry
Why Wickes won an Annual award in 2018
Industry
Annual 2019 – early bird submissions now open!
Workshop
Who do you work with as an art director?
Inspiration
Why brands are striking a chord with emotive campaigns this Christmas
Inspiration
How to sell a tractor: the difference between features and benefits
Inspiration
Alexa, give me 3 ways to optimise my voice search SEO
Inspiration
A time for giving, not receiving: Win a creative project for your charity via JSR Agency
Leaders
What’s luxury? Why brands need to learn the difference between Kanye and the Queen
Inspiration
Can't Cook And Don't Have Kids: What Advertising Says About Asian Men
Workshop
Top 5 books for creatives
Industry
Global Creative Calendar: December 2018
Leaders
Top 10 innovations from Dutch Design Week 2018
Inspiration
5 benefits of meditation for writers
Leaders
Connect: London 2018 - what a week!
Workshop
Photoshop tutorial: Blending Modes
Leaders
Will China turn the world of marketing on its head?
Industry
Half For Life at Connect London
Features
We all need to prepare for deepfake technology
Leaders
Rebrand roundup: Wahaca, Waitrose Free From, Labrador and more
Inspiration
The people you surround yourself with are everything
Leaders
Top hires this week
Benk + Bo bring you the Workshop Zone @ Connect: London
Leaders
Elton John takes it away in John Lewis Christmas ad 2018
Features
Start imagining your impossible problems
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