Laurentino lands CCO role at Ogilvy
Ogilvy UK has appointed André Laurentino (pictured above, centre) to run its creative department as chief creative officer.
Laurentino has led multi-disciplinary teams to produce work for the likes of...
By Erminia Blackden, head of strategy at Partners Andrews Aldridge...
Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and...
Barbie - The Dream Gap Project
Starting at the age of five, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything.
This is the Dream Gap and this is the year toy brand Barbie begins working to...
Tribal Worldwide gets social with AT&T
Tribal Worldwide, a division of DDB Worldwide and Omnicom, has been selected by telco AT&T to run its corporate social media account, effective immediately.
Tribal will service the business out of its...
Facebook gets political
Facebook in the UK has introduced new rules to further regulate political advertising placed on the social network.
Advertisers will now need to prove their identity and location to the platform and each piece of content...
Mr Kipling by Robot Food
Strategic brand agency Robot Food has redesigned the look of Mr Kipling cakes in the US and Australian to boost its international appeal.
The company is known in the UK for its ‘exceedingly good cakes’ slogan...
Proximity London adds Tan
Proximity London has hired Ben Tan (above) as head of strategy to lead and oversee the growing department.
With more than 20 years of industry experience, Tan joins from BBD Perfect Storm where he was executive planning...
Amazon Prime Video - Great Shows Stay with You
Droga5 London has launched a new campaign to promote Amazon Prime Video’s programming slate led by four funny spots called Jack Ryan, Lucifer, Outlander and Vikings.
The ads are shot by Steve...
Ford parks WPP, names BBDO
Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP.
Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a...
Apple adds new emoji library
Global tech giant Apple has introduced more than 70 new emoji designs to its range with the new iOS 12.1 update.
The animated images will be brought to iPhone, iPad, Apple Watch and Mac, including new characters with...
Thompson Brand Partners - Mental Health at Work
Brand partnership agency Thompson Brand Partners has created a new website to help employers and employees address mental health issues at work.
Mental Health at Work was commissioned by charities...
Great Western Railway - Five and the Missing Jewels
adam&eveDDB has created an animated ad based on Enid Blyton’s The Famous Five for Great Western Railway trains in the UK. Directed by Pete Candeland through Friends Electric, the spot follows...
McCann drives Opel/Vauxhall in Europe
Vauxhall-owned car manufacturer Opel has appointed McCann Erickson as its new international creative agency. McCann replaces previous partner Scholz & Friends and will pick up the account as of January 1,...
Google makes commuting easier
Google has added a commute tab to its Google Maps app with the aim of saving time and simplifying work trips. The new addition helps people to prepare for potential disruption on their journeys and maybe even avoid...
FC Barcelona - Summa
European footballing giant Barcelona is renewing its image with a rethink of the iconic crest design and an official introduction of a nickname regularly used by fans.
The new logo, created by Spanish consultancy Summa...
Ben Matthews, principle planner at Havas Helia explains how having kids and applying the rules of parenting can help your marketing strategy…
Being a planner often means applying knowledge from outside the traditional business sphere to...
Saatchi & Saatchi London taps 72andSunny ECD
Saatchi & Saatchi London has hired the former ECD of 72andSunny New York to be its new chief creative officer.
Guillermo Vega will join the agency on October 1 following the departure of Andy Jex, who...
Virgin Atlantic/Aviation American Gin - Announcement
Virgin Atlantic founder Sir Richard Branson and Deadpool actor Ryan Reynolds have teamed up to promote the fact that the former’s planes will soon serve the latter’s gin.