Leo Burnett London - McDonald's Leo Burnett London has created a pretty beefy new campaign for McDonald’s, which turns the focus onto the actual meat for the first time in recent memory, a bold move considering McDonald's has never really...
In a digital out of home first, Ocean Outdoor and Posterscope are collaborating with Tate to broadcast artist David Hockney’s iPad paintings across city and roadside out of home screens in seven UK cities. For seven days from today (Thursday,...
Design studio Michel/Fabian has created a spoon that claims to improve the flavour of food by recreating the experience of licking your fingers. The Goûte spoon is reportedly the result of years of research by Michel/Fabian co-founder Andreas...
The Full Service creative agency and its founder, the legendary photographer Rankin, have teamed up with Baywatch actress and 90s icon Pamela Anderson and luxury lingerie brand Coco de Mer in an effort to empower women to take back control of...
Morag Myerscough has redesigned a series of rooms and wards within the Sheffield Children’s Hospital, transforming them into “uplifting” and colourful spaces, which are typical of her inimitable style. The British designer had to...
A TV spot from McCann promoting National Geographic's upcoming scripted “Genius” TV program on Albert Einstein was voted as the winner of the Super Clio award, a special Clio creative award established two years ago to honour the best...
Premium digital out of home operator Ocean Outdoor is the launch partner for The Female Lead, a new campaign launched today (February 8) by the data-science entrepreneur Edwina Dunn to ignite self-belief and ambition in young women. Sixty Ocean...
In the first development of its kind, Magic Light Pictures and the Forestry Commission England are bring characters from The Gruffalo to life in an actual forest through the power of augmented reality. The Gruffalo Spotter app has been designed for...
LEVO is the social network specifically developed for air-travellers In the age of digital connectedness, this startup goes above and beyond to bring people together and make networking everyone’s cup of tea. LEVO is a platform that allows...
Creativepool has officially announced the shortlist nominees; this brings the start of the People’s Choice voting for the 2017 Annual and Awards, with support from jones knowles ritchie, Saddington Baynes, and Made in Global. The excitement...
Continuing our series of recent grad interviews, we chatted to Jayde Perkin - her delicate watercolour illustrations are full of cute pastel tones, and fun representations of everyday life. Plus, I’m a sucker for an illustrated gallery scene...
Familie van Fonk are a creative agency based in Amsterdam who work with children's open minds and ingenuity to produce digital and physical products which make not only their lives, but also their families and friends lives a little bit better. By...
A new free, postgraduate design university programme has been established by the design consultancy Nelly Ben Hayoun Studios, which hopes to attract young designers excited by politics and social activism. With classes split between London’s...
The next phase of the This Girl Can campaign, commissioned by Sport England and funded by The National Lottery, began last week with new creative across social media, digital media and out of home (48 sheets and 6 sheets) from FCB Inferno. Over the...
Calvin Klein's new creative director Raf Simons recently unveiled an updated logo for the iconic American fashion label and has revealed that he enlisted the help of British graphic design legend Peter Saville. The Belgian fashion designer, who left...
The Gunn Report, the global index of creative excellence in advertising, has released its 2016 Report summarising the overall performance of the advertising industry in the year January to December 2016 based on the results of 45 global, regional and...
The 2017 Super Bowl came and went last night, with the New England Patriots coming back from the brink of defeat to score their fifth Super Bowl title. The real drama, however, appeared to be happening between the plays. Whilst Lady Gaga's half time...
BrandOpus - Carling Carling has unveiled a brand refresh from global brand design agency BrandOpus, which will be introduced across its full range. The modern, striking design introduces a bold, single minded consistency across the entire Carling...
TMW Unlimited has combined its Technology, Email, Business Analysis, User Experience and Project Management teams to form one integrated division called TMW Interactive. The new unit, sitting within the main agency, provides a silo-free approach to...
With social media awash with cries of outrage at the current refugee crisis Twitter witnesses close to 10,000 tweets a day from users pledging their sympathy, Amnesty International is looking to convert outrage to support with its latest social...
The New England Patriots will clash with the Atlanta Falcons at Super Bowl 51 this coming Sunday, February 5th, but we're not interested in any of that. No. We're only interested in what happens between the plays. As is usually the case, brands are...
J. Walter Thompson – HSBC We begin this week with a retraction. Last week we stated that Saatchi & Saatchi had replaced J. Walter Thompson as the lead agency on HSBC’s global brand advertising account, but HSBC has since confirmed that these...
Nineteentwenty Nineteentwenty has announced the appointment of Duncan Horn, who joins the company’s London office from Glassworks as VFX Supervisor. Duncan’s arrival completes a lucrative year for Nineteentwenty. 2016 saw the post...
Selmore - ASN Bank Did you ever give any thought to the fact you've never switched banks in your life? I know I haven't. In fact, I've been with the Halifax for almost 20 years and I'm not even sure why. It turns out that I'm not alone according to...
Alzheimer’s is a notoriously cruel and debilitating disease, that has also become the biggest health challenge facing the UK. Year on year, it takes more lives than cancer or heart disease and a recent study from the Alzheimer’s Society,...
Cancer Research UK has joined forces with smart city business Strawberry Energy and MKTG to launch a network of Smart Benches with contactless technology in London in time for World Cancer Day on February 4th. The solar-powered benches enhance public...
Over half of digital marketing managers (53%) say that cookie-based advertising campaigns will die out within the next 12 months, according to a new report from people-based advertising technology company, Viant. The “Power of the People”...
Start-up ventures embrace uncertainty and put the customer first - two skills that digital marketers would do well to mirror. Digital marketing teams and start-ups have more in common than one might think. Both (usually) are understaffed, both need...
Avios and British Airways are launching a new virtual reality campaign to encourage people to collect Avios when booking flights to Madrid with British Airways. The campaign features a 360 degree VR video allowing users to visit the city from the...
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...
EARLY BIRD ENDS SOON! For the first time ever, the BCMA brings you an exclusive event in the midst of BVE 2017 on March 2nd 2017. This is a unique opportunity to hear from and connect with the leaders of the Branded Content business. The paid for...
Designs by shortlisted teams in a competition to design a £40 million national Holocaust Memorial and Learning Centre in the UK have gone on public display. The UK Holocaust Memorial Foundation launched the memorial international design...
Danone Light & Free is joining forces with Spotify for a year-long partnership to build connections between the Greek-style yoghurt brand and music fans. Spotify has partnered with the brand to offer unique music prizes throughout 2017 where an...
Virgin Trains on the east coast is launching an innovative data-driven, dynamic Digital Out-of-Home (DOOH) campaign aimed at car drivers to remind them that there is a stress free, fast, viable alternative. The reactive campaign automates messages...
The 'personal cargo droid' that could replace your suitcase and walk your dog The company behind the Vespa scooter has made its first move into autonomous transportation with a robotic personal helper that carries your stuff for you in the most...
A new global brand survey has revealed that Aldi, Google and Ikea are among the companies which are best understood by consumers. Design consultancy Siegel+Gale asked over 14,000 respondents across nine countries to rate 857 different brands, to form...
