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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
A (mercifully) pun-free roundup of the best Easter 2024 campaigns
Workshop
Why Tone of Voice Means So Much More in the Social Media Age #MarketingMonth
Features
Industry Influencers: Javier Suso
Leaders
McDonald's points the finger back at obesity claims
Leaders
Sir John Hegarty airs concern over Brexit
Industry
Creativepool Annual 2019 launch ceremony
Features
Industry Influencers: Amelia Torode
Leaders
BleepBleeps' Tom Evans: 4 inspiring side hustles
Workshop
Job Description: The Copywriter
Leaders
Taking VR beyond eye candy: 3 key pillars of effective storytelling
Leaders
Mobile World Congress 2019: A virgin's view
Leaders
International Women's Day 2019: 8 of the best ads that empower women
Leaders
International Women’s Day 2019: News brief
Leaders
Behind the Idea: Changing perceptions of Race for Life
Leaders
Not just a pretty face: Why Zara’s new logo is a step in the right direction
Features
Platform for success: A history of video game art
Workshop
Portfolio Critique: Things Are About To Get Awk
Workshop
Mentor Sessions: Amy Hammond
Features
Michael Scantlebury: Independents on the up
Industry
Global Creative Calendar: March 2019
Industry
Annual 2019: People's Choice and Influencer of the Year voting open
Leaders
Behind the Idea: When Harry's met Harry Kane
Industry
Creativepool Annual 2019 shortlist announced
Leaders
Crazy new Nike ad celebrates women in sport
Workshop
Create a Sizzle Video
Leaders
Oscars 2019: Who will win big at Sunday's Academy Awards?
Leaders
Dealing with deepfake technology in a post-truth era
Leaders
How WeChat and TikTok are making China unmissable
Impero chief urges gender pay action
Leaders
10 nutty Snickers ads to satisfy your day
Leaders
8 designers on their Oscar movie poster remakes
Leaders
10 principles of good design from Dieter Rams
Workshop
Mentor Sessions: Toby Snowdon
Workshop
Portfolio Critique: Hear The Whole Picture
Leaders
How neurocreativity is changing the way content is made
Inspiration
WTF is happening? 5 consumer trends for 2020
Leaders
Vype launches new vaping tech at the top of the Gherkin
Leaders
Engagement better than eyeballs for brands
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