The Voice of the Creative Industry

Browse the latest news, blogs and thoughts from across the creative sector.

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Advertising

Advertisers show growing appetite for in-house agency services

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study. The study reveals that external agencies are...

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Inspiration

What's in a name?

A brand is simply a product with a better name than its competitors. I once ran a training programme and brought this truth to life. The point of the workshop was to show that creativity often involves breaking patterns of behaviour. For instance,...

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Careers

The Art Director Dictionary

For those freshly entering the industry, this video dictionary will help you speak the Art Director/Designer lingo necessary to sound like a pro on day one. This isn't your overly-exciting, conceptual and creative video but it is pertinent...

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Advertising

Top Hires of the Week

Cake/Havas London Havas UK’s creative agency Havas London and sport and entertainment agency Cake have bolstered their creative, digital and production teams with three significant, senior hires. Patrick Cahill joins Havas London from...

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Trends

Desires of the Gen Z Drinkers

The alcoholic drinking space is changing and changing rapidly. Key cultural shifts that are influencing many 18-35 year-olds today are having a great impact on the social drinking scene. This poses the question, “Should, and can alcohol...

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Advertising

Account Wins of the Week

We Are Disrupt - Women's Sport Trust Women’s Sport Trust has appointed We Are Disrupt for an initial six-month contract to manage its PR and communications, with a primary focus on their main annual event, the #BeAGameChanger Awards....

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Events

DWA brings you the March Creative Calendar

In this topsy-turvy world, deciding when and where to invest one’s time and energy is of critical importance. Especially for creatives and other entrepreneurs where the need to be strategic and innovative is constant, conferences, festivals and...

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Advice

Here Are 5 Freelancing Jobs That Pay Surprisingly Well

If you are considering starting out as a freelancer, then you probably want the career path where you can earn the most money. However, getting paid well also depends on your quality of work, skill level and experience. Knowing what kind of jobs and...

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Advertising

Top Hires of the Week

AKQA Resh Sidhu has returned to AKQA as Creative Director. Based at the NYC studio after two years at digital and visual effects company Framestore, Resh will join the AKQA New York Leadership Team. Resh is one of the most respected names in Virtual...

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Advertising

Adaptive leadership lessons for Trump and advertising

You don’t need to be keeping tabs to know that a shocking number of top-level players have left or been fired from the Donald Trump’s White House team. The latest, much-reported departure comes in the form of Anthony Scaramucci - and you...

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Design

GIFs, Cinemagraphs & Ballerinas

The GIF turned 30 last year and yet this simplistic medium continues to evolve and amaze. At first GIF's, relegated to flashy, pixelated pop-up ads that made your eyes bleed, were shunned by any sophisticated designer. Now, advancements in mobile,...

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Features

Is advertising art?

Over twenty years ago, I originated (I think) what has become a cliché. I put together a Better Briefing workshop for some of the suits and the planners in the agency. I thought they should know what does and does not help creative people do...

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Advertising

Account Wins of the Week

Droga5 - MINI Electric Droga5 London has been appointed to MINI Electric’s global advertising account, following a five-way competitive pitch organised by The Observatory GE. The agency has been briefed on a three-year assignment to develop a...

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News

Get Everyone: The Creativepool Recruitment Competition

Recruitment, it’s a funny old game! Arguably, at times, the most undervalued aspect of any organisation. Internal Talent Teams work tirelessly year after year to meet the demands of Hiring Managers within their organisations, and 2018 is...

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News

Creativepool Annual 2018 Shortlist Announced

Creativepool has officially announced the Annual 2018 shortlist and marked the beginning of the electrifying judging process and the exciting People’s Choice vote. The Annual 2018 is with support from Ambrose Press, 90Seconds, MassiveMusic and...

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Features

A disloyal customer, a chatbot, and a really bad movie.

AI and Customer Retention Practices. A semi-fictional case study. It’s a dark and stormy night. About 10 pm. Maria walks into a store. She goes straight to the pharmacy aisle. She is looking for Melatonin, a popular herbal supplement to aid...

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Trends

101 Color Combinations to Inspire Your Next Design

Color is one of the most critical aspects of a design. In this roundup, we compiled 101 brand new color combinations to inspire your next project. Color sets the tone of any visual, engaging viewers while shaping their perceptions. Whether...

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Advertising

Top Hires of the Week

Marcel Sydney Marcel Sydney has announced the newest members of its creative department. The new faces include senior team, Scott Maggs & Alexander Haack (aka "The Cavemen”), creatives Lucy Ochoapetit & Aisling (Ash) Dowling, Grace O'Brien &...

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Advertising

Account Wins of the Week

We Are Disrupt - Canyon UK Canyon UK has appointed We Are Disrupt to drive awareness and sales of the Canyon Fitness range. Canyon’s Fitness range aims to bring their award-winning performance to more riders. Whether you’re cruising...

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Technology

5 ways GDPR will reintroduce creativity into online advertising

Imagine a world where we select the brands we want to see advertising from. Where that advertising is brilliant storytelling and craft. And where our personal data is controlled by us, and we can exchange it with publishers and media owners at our...

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Design

Rebrand Roundup: Cannabis-infused caramel and other stories

Noise13 - Dovana All woman-led San Francisco agency Noise13 has unveiled a cute, playful identity for Dovana, a “sophisticated” range of cannabis-infused caramel. The agency was approached by the “mom and pop duo,” who...

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Advertising

Top Hires of the Week

DDB Worldwide Omnicom Group President and CEO John Wren has announced the appointment of Wendy Clark as President and CEO of DDB Worldwide. Clark succeeds Chuck Brymer who will assume the title of Chairman. Both roles are effective immediately....

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