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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
Enduring Brands vs. Fading Stars: Standing the Test of Time #Brand Month
Workshop
Why Tone of Voice Means So Much More in the Social Media Age #MarketingMonth
Leaders
Reports of the death of advertising are false
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Ad trends 2019: Mark Melling
Industry
Tech trends from CES 2019
Leaders
How to survive in the new age of creativity
Leaders
It's only the beginning for mixed reality
Leaders
Does your travel website sell your destination as well as Instagram?
Leaders
Ad trends 2019: Sam Walker
Leaders
How to solve advertising's pricing issue
Workshop
Portfolio Critique: Everyone loves a dog campaign
Leaders
Five things to avoid when choosing your logo design
Industry
Five reasons to enter Annual 2019
Leaders
The truth about our digital dependence
Leaders
Brands need to let go of control
Leaders
Ad trends 2019: Carl White
Workshop
Year one channel update
Leaders
Ad trends 2019: Hugo Drayton
Workshop
How to get hired as a creative
Leaders
10 video marketing trends for 2019
Leaders
Ad trends 2019: Ming Chan
Industry
Global Creative Calendar: January 2019
Leaders
Ad trends 2019: Ed Preedy
Leaders
Ad trends 2019: Dan Carter
Features
The most sought after celebs of 2018 and ones to watch next year
Leaders
Why the right music is key to cracking Christmas campaigns
Industry
How Yarza Twins bottled diversity for Annual 2018
Leaders
Seeing the future: How advertisers can prepare for the visual revolution in 2019
Inspiration
Advertising resources you should know about
Leaders
Ad trends 2019: Jeremy Harvey
Inspiration
20 of the best visual puns from illustrator Matt Blease
Workshop
Bruce Daisley on fixing your work culture
Leaders
Ad trends 2019: John Treacy
Industry
Why Wickes won an Annual award in 2018
Industry
Annual 2019 – early bird submissions now open!
Workshop
Who do you work with as an art director?
Inspiration
Why brands are striking a chord with emotive campaigns this Christmas
Inspiration
How to sell a tractor: the difference between features and benefits
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