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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
Read the revolution
creativepool.com/weareamplify
Inspiration
Workshop
Leaders
Features
Industry
Articles
Features
A (mercifully) pun-free roundup of the best Easter 2024 campaigns
Workshop
Why Tone of Voice Means So Much More in the Social Media Age #MarketingMonth
Leaders
Burger King has Meltdown over plastic toys
Workshop
The copywriter’s toolkit - part 1: The secret archives
Workshop
Top 10 reasons to update your website
Inspiration
Member Spotlight: The bigger picture with Charis Tsevis
Leaders
Breaking the digital wall: How Fox spoke directly to its audience to drive effectiveness
Workshop
Reasons why graphic designers should go back into education
Leaders
Behind the Idea: Unboxing freedom and individuality for Zalando
Leaders
5 great Champions League ads
Leaders
Creatives react to commercials: Part 1
Features
Getting to Know... ENGINE's Lisa Parfitt
Leaders
Why you should be investing in your staff
Inspiration
Travel the world and enjoy Amongst Friends
Leaders
Why aren't brands doing enough for the environment?
Workshop
An insider's guide to the 3D animation pipeline
Leaders
Understanding propaganda in advertising
Leaders
How Desperados became the most inclusive brand overnight
Leaders
The future of retail: lessons from China
Inspiration
Company Spotlight: Why Leo Burnett London is lovin' life
Workshop
Portfolio Critique: Copywriter takes on adidas
Leaders
Join the Losers' Club in London today
Leaders
Behind the Idea: Taking Tinder to church for Telenor
Leaders
18 authentic fan photos for the NFL kick off
Leaders
AKQA urges companies to adopt nature Code of Conscience
Leaders
Take a trip through the brain with IKEA and Sonos
Leaders
American Express is Right Behind You
Leaders
Mixed reality will have as big an impact as iPhone
Workshop
Top 5 tips on getting the most from your profile
Leaders
Is over specialisation killing creativity?
Leaders
Indigo Award adds Design for Social Change category
Features
Getting to know... Grey's Diego Medvedocky
Workshop
How to become an art director in a year
Leaders
The importance of gamefulness to experience design
Leaders
Why we need to be braver with creativity
Inspiration
Member Spotlight: Reel talk with director Noemi Hatala
Leaders
Gender stereotyping: No smoke without fire
Industry
Global Creative Calendar: September 2019
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