For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Features

Creatives react to commercials: Part 1

Today, creatives Nick Kidd and Josh Dumond join me on the couch to watch a few of our favourite and least favourite commercials. Sit down with us and feel free to contribute your opinions on these TV spots as well in the comments below. We'd love...

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Features

Getting to Know... ENGINE's Lisa Parfitt

Lisa Parfitt is MD of ENGINE Sport & Brand Experience, a member of the European Sponsorship Association, and was recently appointed to professional network Women in Football's board. As well as being passionate about her job, Parfitt's love of sport...

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Features

Why you should be investing in your staff

Between 2011 and 2018, employment in the creative industries grew by an astonishing 30.6%, compared to the UK average of 10.1% according to official statistics, making it one of the fastest-growing sectors in the UK. However, while this growth may be...

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Inspiration

Travel the world and enjoy Amongst Friends

Most of you know how much I travel every year. I often find it hard to discover genuine and authentic places when I visit a new city. I have spent countless hours browsing through the pages of TripAdvisor and reading outdated recommendations on...

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Features

Why on earth aren't brands doing enough for the environment?

It's no secret that the planet is suffering. Aside from Brexit, it's been the biggest thing affecting the news agenda for the past few years and coverage is only set to increase. But if the decay and gradual demise of our world is so important, why...

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Advice

An insider's guide to the 3D animation pipeline

The process of creating a 3D animation is much more complex than most people think. The number of steps to produce a 3D animated video can vary a great deal, depending on the animation studio involved and the scale of the project itself. But...

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Features

Understanding propaganda in advertising

I’ve always been fascinated with the power of propaganda. Last week marked the 80th anniversary of the outbreak of the Second World War and, of the many impacts it had on the world, it’s effect on advertising is the one I encounter every...

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Entertainment

How Desperados became the most inclusive brand overnight

At London’s newest event space, Magazine, there’s a giant octopus serving drinks, a Human Mirrorball in the middle of the dancefloor and custom-built ‘see the stage boots’ to allow for good views of the DJ. These are just some...

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Features

The future of retail: lessons from China

A market of extreme competition While America’s top 100 retailers account for approximately 40% of its retail market, China’s equivalent enjoy just 6.4% of total sales of consumer goods. What this means in practice is a market of...

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Inspiration

Company Spotlight: Why Leo Burnett London is lovin' life

Leo Burnett London has been dining at advertising’s top table with its McDonald’s client for more than three decades and continues to reinvent the brand as the world evolves. In the past year, the agency has cut through the crowded...

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Careers

Portfolio Critique: Copywriter takes on adidas

Isabella Ciardelli, a current account co-ordinator seeking to become a future copywriter, threw her book my way for a nice and friendly portfolio critique. She took on powerhouse brand adidas and also showed off her bilingual skillset in a campaign...

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Entertainment

Join the Losers' Club in London today

Pennywise the clown makes a long-awaited return today as IT Chapter Two is released in cinemas, but excitement is spreading beyond the big screen to the pavements of London. ESI Media’s Evening Standard has partnered with Warner Brothers and...

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Advertising

Behind the Idea: Taking Tinder to church for Telenor

In a world of esports, influencers and dating apps, it can be easy to feel overwhelmed. But all it takes is a little open mindedness to realise the power and potential of technology. A recent spot from Swedish creative company Acne deals with...

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Advertising

18 authentic fan photos for the NFL kick off

After a long summer away, American football is back! As the NFL gears up for another big season - its 100th - a new ad featuring real fans celebrates the fierce rivalries of the sport across the US. Inspired by this year’s Thursday Night...

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Design

AKQA urges companies to adopt nature Code of Conscience

AKQA has invited the top 10 construction equipment companies of the world to adopt its new open source software to protect nature reserves from destruction. Despite their protective status, one third of the areas are under threat from human...

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Technology

Take a trip through the brain with IKEA and Sonos

Fancy an explorative journey through the brain? Then look no further than IKEA and Sonos’ new immersive experience about to land in London. The Sound Affect is a one-of-a-kind event that will allow you to discover how sound impacts your...

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Advertising

American Express is Right Behind You

Whether it’s your first violin solo at a school recital or your first performance in a sold out concert hall, American Express wants to let you know it's Right Behind You. Prettybird director Max Malkin offers a unique perspective for agency...

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Technology

Mixed reality will have as big an impact as iPhone

The founder of immersive production studio REWIND has predicted that mixed reality will have as big an impact on the world as the iPhone did when it was first released in 2007. Sol Rogers, who is behind augmented and virtual reality work for the...

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Advice

Top 5 tips on getting the most from your profile

Header image: Mike Perkins At the time of writing, Creativepool is now home to well over 270,000 creatives, with 20,000 companies using the platform to find talent from across the globe. If you are a member on the platform, standing out among so...

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Features

Is over specialisation killing creativity?

From influencers to social and audio only, there’s been a proliferation of niche agencies in the last few years. While specialists are always going to be necessary, consumers now have more touchpoints than ever before. So, are brands at risk...

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Design

Indigo Award adds Design for Social Change category

This year, Indigo Award held the honour of hosting its second annual ceremony in the heart of Costa del Sol in Spain. The stunning beach town buzzed with some of the world’s best and brightest in design as the industry’s leading talent...

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Features

Getting to know... Grey's Diego Medvedocky

Diego Medvedocky was recently promoted to president of Grey Latin America, a role he holds in addition to being chief creative officer of the region and president of Grey Argentina. Medvedocky joined the agency as ECD in 2013 and it has made a major...

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Careers

How to become an art director in a year

If you're starting from scratch with high hopes of becoming an art director in the ad industry and are willing to bust your ass for the next year to make it happen, this video is for you. I go month by month, curriculum style, in hope of providing a...

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Features

The importance of gamefulness to experience design

In working through a large, complicated project for an automotive client, my team at Critical Mass faced an experience design challenge that only a gamer could solve. The features we came up with were well-received by client stakeholders, but one...

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Features

Why we need to be braver with creativity

Working in the creative sector allows you to experiment, be adventurous and most importantly get excited about the work you’re delivering. But it’s about time we got braver. We need to be proactive, stand out and help our clients step out...

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Inspiration

Member Spotlight: Reel talk with director Noemi Hatala

Self-shooting director Noemi Hatala’s film, Where the Women Run the Nightlife, introduces the female club owners who manage four of the five major venues in Tbilisi, the capital of Georgia. It shows how they are encouraging self-expression and...

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Features

Gender stereotyping: No smoke without fire

This month in advertising has been dominated by a cream cheese bagel-scoffing dad abandoning his baby to a conveyor belt, a pram-pushing mum and moon-walking men. The first bans the ASA has handed down since its gender stereotyping legislation came...

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Events

Global creative calendar: September 2019

According to research conducted by The EXPERIENCE Institute, there are three main reasons people attend events: education, destination and networking. Your focus may be on advancing knowledge and skills, visiting locations exotic or nearby, or...

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Trends

5 things we learned at Gamescom 2019

The team at in-game advertising platform Bidstack spent last week in Cologne for Europe’s biggest gaming event - Gamescom. Here, its CMO, Simon Gosling, offers a comprehensive look at some of the key things they took away from this year’s...

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Trends

Top 10 six-second ads of 2019 revealed

YouTube has revealed the top 10 six-second ads of 2019 as part of its annual Bumper Ads Leaderboard with food and confectionery brands stealing the show. FMCG brands including Doritos, Papa John’s and Cadbury all make a play for first place...

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Features

Why flexible working is good for creative business

Letting creativity reign in the workplace is key to establishing an engaged and innovative workforce, and it’s an even more important behaviour that needs to thrive in the creative industry. The challenge for companies is to figure out how they...

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Features

The dos and dont's of marketing to students

Library Red Bull-infused all-nighters. Sticky campus clubs and £1 apple sour shots. Waking up at midday hungover, only to repeat the cycle again. There’s an endless supply of student stereotypes to choose from, propelled from both cultural...

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Advertising

Behind the Idea: Bringing boys to men with Gillette

South Africa celebrated Women’s Day earlier this month and to coincide with the event, men’s grooming brand Gillette paid tribute to the women who are raising a new generation of men in the country. Created by Grey Africa, a video shares...

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Advice

The secret to amazing design mock ups

Creating mock ups to elevate your design has never been easier. Let's jump into a couple of quick resources to put your artwork into environment to better display your work on your portfolio or in presentations. Thanks for watching and I hope it...

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Inspiration

Company Spotlight: Juice in full flow

For the past few years, Warsaw-based visual effects firm Juice has produced a constant stream of content that has earned its stripes by being Spotlighted on Creativepool. The projects usually have a sci-fi feel as the company aims to use its...