For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Industry

Tug Life: How digital media is driving real-life behaviour

Last year we started something called TUG LIFE. This year, we’re delighted to have secured a bigger pop-up store, at the end of the iconic Brick Lane at the heart of Shoreditch. How digital media is driving real-life behaviour From cultural...

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Leaders

Top 10 Hires of the Week

mcgarrybowen Jason Gonsalves has been announced as the new UK CEO for mcgarrybowen. Gonsalves joins from BBH London, where he most recently served as Chief Strategy Officer. He has a strong leadership pedigree, and is almost unique in making the...

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Leaders

Top 10 Account Wins of the Week

Deutsch - Pandora Deutsch will be responsible for redefining Pandora’s brand positioning and marketing communications strategy as the brand launches new products to a new generation of users. Deutsch will lead integrated brand creative and...

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Leaders

Layer's 3D Printed Wheelchair adapts to the needs of its users

The Layer design consultancy wants to transform the wheelchair with a new 3D-printed product that can be personally customised to fit the needs of each user. The GO Wheelchair is a collaboration between Layer and 3D-printing company Materialise, and...

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Leaders

Top 5 Ads of the Week

Grey London - Go Ahead! #SnackSmart This lively new spot for Go Ahead! Biscuits is directed by Blink Production's The Bobbsey Twins from Homicide, and supports the brand’s relaunch, encouraging consumers to make smart snacking choices through...

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Leaders

Agency of the Week: 72andSunny

Unifying the Power of Play To promote its range of merchandise for Marvel’s “Captain America: Civil War,” blockbuster, US department store Target has pegged 72andSunny to create a campaign highlighting the “Unifying Power of...

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Leaders

Getty Images named as official IOC photographic agency

Getty Images and the International Olympic Committee have announced a new long-term agreement, with Getty Images set to serve exclusively as the official photographic agency of the IOC and as the Official Imagery Supplier to the IOC. The extension of...

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Leaders

Rebrand Roundup: From Shakespeare to Gü

MultiAdaptor - Shakespeare Lives MultiAdaptor has created the identity for the British Council’s Shakespeare Lives campaign, which marks the 400th anniversary of the playwright’s death. Shakespeare Lives is an international programme of...

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Leaders

Amazon Dash Button Hacks

When the Amazon Dash Button first came out in early 2015, everyone thought it was an April Fool’s joke. And whilst the wi-fi connected ‘order-automators' (available to all Amazon prime members) impressed with their ease of use, they never...

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Inspiration

Focal Point: Mixing old & new with Say What Studio

Benoit Berger and Nathalie Kapagiannidi are the creative duo behind Say What Studio. The pair mix vintage styles with modern designs to create super fresh typography, art direction and design from their Paris studio. We asked them about their unique...

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Leaders

Stella McCartney unveils triumphant and patriotic Team GB kit

Whilst it might not mean quite as much as their athletic achievements, there is something to be said for a team that looks good and (perhaps most importantly) like an actual team. As such, in order to make sure our athletes properly represent the...

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Leaders

Ogilvy&Mather immerse us in historical sites destroyed by ISIS

Over the last several years, countless historical sites have been lost to the ages due to conflict and natural disasters. It's not just the buildings and artefacts that are taken either, but the heritage and culture behind them that has been left...

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Leaders

Venturethree as British youth to remain Stronger in Europe

Venturethree has designed an “Irreverent” multimedia campaign for the upcoming EU Referendum, aimed to encourage young voters to remain in the European union. #VOTIN is a campaign set up by Britain Stronger In Europe, the official cross...

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Leaders

The Revamp of Classical Animation: is 2D really the cool factor?

The Coke Ad looks cool, uh? The new Coke campaign, featuring a lively dog and its not-so-lively owner is a celebration of the most Disneyesque style of animation (with an hint of the golden-age of Dreamworks too) by the amazing guys at Psyop. In...

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Leaders

Creative Circle Awards 2016 Winners Announced

AMVBBDO awarded Creative Agency of The Year and Gold of Golds for Currys PC World's Spare The Act Laptop spot. The winners of the 2016 Creative Circle Awards were announced last night at the Roundhouse. The event was once again hosted by the...

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Leaders

Top 10 Hires of the Week

Droga5 London Droga5 London has announced the promotions of two key creatives. Creative Directors Rick Dodds and Steve Howell will assume the roles of Executive Creative Directors, reporting to Chief Creative Officer David Kolbusz, effective...

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Leaders

Top 10 Account Wins of the Week

Solve - V Foundation for Cancer Research Following a national agency search and competitive review, Solve has been awarded the account for The V Foundation for Cancer Research. Based in Cary, NC, The V Foundation for Cancer Research was founded in...

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Leaders

Top 5 Ads of the Week

CHI & Partners - The Times The Times and The Sunday Times The Times and The Sunday Times have partnered to create their first joint brand campaign, which aims to bring to life the focus of their joint journalistic efforts. Created by CHI&Partners...

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Leaders

D&AD and Leo Burnett are on the hunt for New Blood

D&AD, who recently hosted the first ever D&AD Festival at the Truman Brewery in east London, have now announced their intentions to mount a search in the big smoke for untapped creative talent. D&AD are on a mission to find it and deliver a fresh...

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Leaders

Budapest100: Steampunk ATM Machines & Tunnels into the Sky

Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. During the festival on April 16 and 17, the 120-year old Nagykörút (Grand Boulevard) was the focus of the program. The...

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Leaders

Agency of the Week: FCB

Project:Nose With a 40% smaller brain area that perceives odour when compared to females, the male olfaction is less sensitive on average. Nivea Men used this insight, and the scientific fact that men generally sweat more and can't smell their own...