For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Features

Wogan: Children In Need & Versions of Pudsey

In what has been a rather unsettling start to 2016 in terms of celebrity “news” – with David Bowie and Alan Rickman creating a torrent of outpouring across social media – we couldn’t let the week go by without a nod to Terry Wogan. Upheld...

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Inspiration

Havas Media put avocados in space for the Superbowl

There's no doubt that the UK advertising industry has always enjoyed an unrivalled reputation for innovation, creativity and flair. Despite much work becoming rather prosaic and generic in recent years, that reputation sustains and remains. However,...

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Inspiration

Brand Case Studies: Wildfang fashion a rebellion

The Wildfang ladies describe themselves as a modern day band of Robin Hoods (or should that be Maid Marians?) and their aim is simple; to redistribute, recategorise and rebrand menswear for women. The Wildfang story is pretty rad, and it all kicks...

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Design

Rebrand Roundup: From KFC to Budweiser

Wolff Olins - Enel Wolff Olins has created a bold new brand identity for electricity and gas company Enel, which aims to mimic the idea of moving energy. To convey this message, each letter in the new logo includes a cursor that echoes a light bulb...

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Technology

MIT Students win Elon Musk's SpaceX Hyperloop design competition

A team from MIT has won an ambitious competition to design a levitating travel capsule for the Hyperloop; billionaire Tesla Motors entrepreneur Elon Musk's futuristic, high-speed transport network. MIT's design was announced as the winner of the...

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Advertising

Havas helia brew the world's first emotional beer

For most of my adult life I've been rather passionate about beer. It might have something to do with the fact my father used to work at a brewery, so there's almost certainly tinge of nostalgia behind it, but honestly, I think it's more to do with...

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Features

Branding Bud: Bringing Cannabis to Market

With the US seeing states legalising weed (Alaska, Oregon, Washington and Colorado) there’s something of a scrabble to rebrand cannabis to a mass audience. Should health benefits be the calling card, targeting yoga bunnies looking for that extra...

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Advertising

JWT launch 'best of' Social Media unit in Singapore

J. Walter Thompson and Mirum Singapore have launched The Social Team, a new social media offering providing clients access to digital, analytics, content, strategy and creative expertise across both agencies through one specialised team. The Social...

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Advertising

Jamie Oliver's 360-degree Cocktail Video

The Jamie Oliver Media Group is building on the success of its Drinks Tube channel with the world’s first 360-degree bullet time cocktail recipe video. The video has been released across the Drinks Tube channel, receiving support from...

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Technology

The Latest Highlights & Trends in Tech

Make your own BB8! How to make your own BB8 With some generic household materials, a few spare bits of electronic gear and a decent amount of spare time you can build your own phone-controlled BB8 droid for around $120. Angelo Casimiro breaks down...

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Design

Rankin & AMV BBDO bring imaginary friends to life

AMV BBDO has brought together some of the world’s best creative talent for a new exhibition, which opens this week at the V&A Museum of Childhood and features work from respected model makers from Aaardman, of Wallace & Gromit, Psyop and...

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Advertising

Fold7 take us shopping in new Carlsberg campaign

Whilst some might have accused Carlsberg of flogging a dead horse with their now iconic “If Carlsberg Did” and “Probably The Best” campaigns, every time the brand has veered away from the format, the public starts to miss them...

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Advertising

Top 10 Hires of the Week

Karmarama Karmarama has appointed Jamie Toward as Managing Partner for Content. Toward, who joins Karmarama from MEC, where he was Head of Content, will report to Jon Wilkins, Karmarama’s Executive Chairman, and will lead data-driven content,...

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Technology

The latest updates from Apple

Launching a training centre in Italy Apple is set to launch a training centre in Italy where students will learn how to code and develop apps for the iOS smartphone and tablet platform. The iOS App Development Centre in Naples will have a...

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Advertising

Top 10 Account Wins of the Week

Zimmerman - Smokey Bones Within 30 days of breaking ties with Logan's Roadhouse, Zimmerman Advertising has announced its partnership with Smokey Bones Bar & Fire Grill, serving as the Florida-based chain's new Agency of Record. Smokey Bones is one...

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Advertising

Leo Burnett and BBDO ace the 2015 Gunn Report

The 2015 Gunn Report has named Leo Burnett Worldwide as the winner of the “All Gunns Blazing” category for the seventh time in the past eight years. The network held a strong lead with 78 points, 35 points ahead of the runner-up. The Gunn...

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Design

Berlin Dispatch: Goodbye to the catwalk at Berlin Fashion Week

The temperature may have dropped to a Baltic minus 9, but that didn’t chill the atmosphere in Berlin last week. Since Berlin Fashion Week first opened it’s doors in 2007, the fashionable elite have been flocking to Europe’s creative...

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Advertising

Grey Group acquires ArcTouch mobile design firm

Grey Group has announced the acquisition of ArcTouch; a leading full-service mobile design and development company in the United States. ArcTouch will become a free-standing unit of Grey's Brand Experience Group which also includes Grey Activation...

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Advertising

Taylor James launch special automotive division

Taylor James, the Integrated creative production studio based in London and New York, has announced the launch of the Taylor James Automotive Group, a specifically tailored division offering automotive clients the skills of dedicated creative leads...

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Advertising

Top 5 Ads of the Week: Week 4

Wieden+Kennedy - Bud Light The Bud Light Party is Coming American football confuses me. Quite honestly I just find the whole garish spectacle to be a little too much for my fragile British constitution to handle, so when it comes to The Super Bowl,...

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Advertising

Mother London and Stella Artois leave a mark on Matt Damon

Our friends at Mother have teamed up with Stella Artois, Palma Pictures, 1stAveMachine and Matt Damon in order to put across a very serious message in a rather beautiful way. Around the world, over 663 million people still lack access to clean water...

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Advertising

Agency of the Week: Cheil Worldwide

Helping North Korean defectors regain their mental health South Korean-North Korean Translator Cheil Worldwide have signed up with Samsung Medical Center and the Korea Hana Foundation to launch the ambitious and benevolent “Soulmate”...

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Advertising

Proximity London's Hope Locker revolutionises charity

An ingenious new device from Proximity London hopes to revolutionise charitable giving. The “Hope Locker” marries a video display to a coin operated changing room locker in a manner I'm actually surprised hasn't been done before, but then...

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Features

The Black Cab Interviews: Nick Stickland, ECD & Co-Founder ODD

Creativepool worked in collaboration with friends from Brightmove Media, production support by Ground Control and music by Tin Drum Music for the second series of The Black Cab Interviews in London. In the back of a signature London black cab,...

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Design

Rebrand Roundup: From Bertie Bassett to a cheeky Nando's

Bulletproof - Maynards Bassetts Confectionery brands Maynards and Bassetts have been brought together under one identity to form a new more “Adult” candy brand as part of a rebranding strategy by Bulletproof set to roll out next month....

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Advertising

Advertising Age names agency A-List Winners

Advertising Age has named 10 advertising agencies to its prestigious A List, which recognises the nation's best advertising and marketing firms. Advertising Age evaluated agencies based on creativity, innovation, financial performance, their ability...

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Advertising

Sunshine help BBC3's online transition

When the news broke last year that BBC Three was going to be shelved as part of governmentally mandated cut backs at the beeb, I was more than a little upset. Not just because the channel is the source of my late-night Family Guy fix, but because the...

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Inspiration

Meet Daub: The creative hospital workbook for children

The idea for Daub came about on a sleepless night back in 2013, when David Bennett’s son suffered an asthma attack and was admitted to Kings Hospital. The design director at OPX faced a long wait, and as the ennui of the evening took hold he...

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Inspiration

Focal Point: Vasilisa Forbes of WaxChick

Vasilisa Forbes is a fashion photographer and video editor, who's also the brains behind the #WaxChick project. You might have seen her billboards popping up around London, or caught her speaking at the ICA. Controversial and throught-provoking, her...

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Advertising

MullenLowe Group unveils new global corporate identity

Following the formation of MullenLowe Group in May 2015 - from the merger of IPG agencies Mullen in the US with global creative network Lowe and Partners - the network today has unveiled plans for its new global corporate identity. The...

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Advertising

Cannes Lions names Innovation Presidents

The Cannes Lions International Festival of Creativity has named Tash Whitmey and Emad Tahtouh as jury presidents at this year’s Lions Innovation, the specialist event exploring data and tech as catalysts for creativity. Lions Innovation takes...

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Advertising

JCDecaux launches London-based digital creative hub

Outdoor advertising company JCDecaux has announced the launch of its London based digital creative hub “JCDecaux Dynamic,” with the appointment of BBH’s Alex Matthews and Rick Burgess as MD and CTO respectively. JCDecaux Dynamic...