For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Advertising

Mads Mikkelsen stars in £40 million Ford campaign by GTB

GTB, the WPP global agency for Ford, have created a bold, 360 campaign to launch the new Ford Edge across European markets. The campaign is spearheaded by an 8-minute short film, directed by Jake (son of Ridley) Scott of RSA Films and starring Mads...

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Inspiration

Brand Case Studies: Is Within VR the new Netflix?

It was a few short years ago that Chris Milk and Aaron Koblin founded Vrse, their premier platform for Virtual Reality content creation which enables the technologies needed to create the most innovative and immersive forms of human storytelling. At...

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Advertising

McCann and Mastercard offer free London travel with Android Pay

Whilst the public transport system in London is amongst the best in the world (anyone who says otherwise is obviously deluded or has obviously never been to New York), it can prove pretty pricey. Mastercard are betting on this with their latest...

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Design

Rebrand Roundup: From YO! Sushi to World Sailing and Pandora

Paul Belford Ltd – YO! Sushi YO! Sushi has unveiled a pretty bold rebrand, which actually goes so far as to drop “Sushi” from the main logo. Elsewhere, it also takes on a decisively simpler, and more illustration-inspired look. The rebrand was...

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Inspiration

Trailblazers: Branding environments with Bruce Mau Design

Bruce Mau Design is a multidisciplinary design firm specialising in brands and their environments by developing brand systems, visual identities, packaging, digital experiences and physical environments for a roster of clients including Sonos and...

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Advertising

Top 10 Account Wins of the Week

Clemenger BBDO Melbourne - Mattel Australia Clemenger BBDO Melbourne has been appointed lead brand agency for Mattel Australia. Mattel is one of the world largest toy companies with Barbie, Hot Wheels and Fisher-Price some of its most famous product...

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Advertising

Top 10 Hires of the Week

RKCR/Y&R RKCR/Y&R has strengthened its management team further by appointing Priya Patel as Managing Director. Patel, who was previously Managing Partner at RKCR/Y&R, will continue to run a portfolio of client business, oversee the agency operations...

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Advertising

Top 10 Ads of the Week

J. Walter Thompson London - OXO OXO is returning to British TV screens this week with two heartwarming ads following the lives of a modern-day family, created by J. Walter Thompson London. In this new take on the classic work, which was made famous...

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Social Media

What is Facebook Marketplace and should you be using it?

Anyone who has been watching AMC's “Halt and Catch Fire,” which takes place during the computer boom of the mid 1980s (and if you haven't you really should be) will have noticed that online retail transactions between users are actually...

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Features

Creativepool City Guides: First stop, Berlin

Our new City Guides feature is the guidebook you never asked for but always wanted. Conventional travel guides are all good, but they don't really offer you the opportunity to immerse yourself in a city's creative heart. We're changing all that, by...

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Design

Rebrand Roundup: UCL, Natwest and the London Design Biennale

Lambie-Nairn - University College London Lambie-Nairn has unveiled a new brand identity for UCL’s (University College London) new global Philanthropy and Engagement Campaign. The university is aiming to raise £600 million for cutting-edge...

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Advertising

Top 10 Hires of the Week

CHI&Partners Yan Elliott is joining CHI&Partners as Joint Executive Creative Director, alongside Micky Tudor. Elliott leaves Lucky Generals, where he was Creative Partner, and responsible for notable recent campaigns including the Radiocentre work...

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Advertising

Top 10 Account Wins of the Week

Absolut Vodka has appointed BBH London as lead global creative agency following a review. Sid Lee formerly held creative duties on the account and is believed not to have participated in the review. BBH London’s first effort will be an...