For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Careers

6 ways to get commissioned as an illustrator

Getting your first commission as a creative in any field can be tough, but with self-belief, perseverance and a solid plan of action, you can bag that first client and kick on. Following a recent interview with California-based freelance cartoonist,...

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Trends

Let's Play: Gamifying graphic design

Let's have fun learning and improving on our graphic design skills by utilising some dope online games. Here are links to the games mentioned: What's that colour? The Kerning Game Brand Recognition Pixactly Bezier Type Game Watch, play along...

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Advertising

New Churchill dog divides opinion online

A new ad for insurance company Churchill has been met with mixed emotions from fans on social media as they responded to a makeover of mascot Churchill the Dog. The 30-second spot sees the new version of the iconic canine character riding a...

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Social Media

10 of the best memes on the internet

'The blinking white guy' is a meme used to express incredulity when responding to social media posts, usually published on Twitter. The gif has become the go-to response for internet users to show they simply cannot believe something and is instantly...

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Freelance

The Freelancer Grind: Creating an eye-catching portfolio

You need a strong online portfolio to be able to make a good impression on prospective clients. Many designers I meet have weak portfolios and wonder why they don’t find work. Your portfolio showcases you as a designer, your skills and...

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Design

My London Design Festival 2019 highlights

One of the strange truths about working in the creative industry is how easy it is for your focus to narrow and shut out other people’s exciting projects. It’s a trap that leads to people becoming predictable and something I don’t...

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Features

Getting to Know... FF LA's Nicolas Berthier

French creative agency Fred & Farid Paris recently named Nicolas Berthier as creative director at its West Coast studio FF LA in the US. Having spent the last year as associate creative director for the company in Paris, Berthier has made the move...

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Features

The rise of sports fans that don’t care about sports

From Cristiano Ronaldo’s own fashion line CR7 to David Beckham’s now iconic partnership with Calvin Klein, athletes have long occupied a central position in the cultural zeitgeist. The combination of athletic prowess and celebrity status...

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Features

What I learned at at Advertising Week New York

The week after the advertising industry got behind global climate change protests, it felt appropriate that Advertising Week NYC shared Manhattan with the UN’s 74th General Assembly gathering. It certainly added a sense of gravitas to my first...

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Features

Getting to Know... New Land's Trine Pillay

Scandi production company New Land opened in London recently with former Smuggler exec producer Trine Pillay at the helm. New Land launched in 2014 and has since become Scandinavia’s most awarded production company with offices in Stockholm...

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Events

Global Creative Calendar: October 2019

Every year, Cannes Lions scores the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health and Entertainment. This latest creative calendar edition is designed to ensure you...

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Trends

Key themes from Circles Design Conference 2019

On 19-20 September 2019, I attended the Circles Design Conference right in my backyard of Richardson, Texas. It was a great mix of inspiration, design highlights and learnings. This video covers a general synopsis of the 12 speakers and their...

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Entertainment

Facekini steals show in RuPaul's Drag Race UK trailer

A gag about a facekini steals the show in the new trailer to promote the arrival of RuPaul’s Drag Race UK on BBC3 next week. The minute-long clip sees the cast of the reality show appear in an old American sitcom-style living room before...

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Features

4 steps to becoming a sustainable brand

The pressure on businesses to become sustainable is on. Global trends such as digitalisation and the climate crisis have led to an increased awareness of social and environmental issues. Legislation is being strengthened on both national and global...

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Freelance

The Freelancer Grind: Understanding your role as a freelancer

I'm Hashmukh and I’ve been a freelancer since 2013. I’m a motion designer and 3D illustrator working in advertising. I’ve had the privilege to work with a range of clients and brands, big and small. Born and bred in east London,...

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Features

What PR lessons can we learn from Brexit?

Brexit: the PR disaster that simply won’t go away. Heads have rolled, reputations have been severely tarnished, promises have been made and broken, and all the while the UK public has been left scratching its proverbial head trying to work out...

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Careers

Fishing for Account Based Marketing

ABM writing is nice work if you can get it. And you can. For an industry where clear language is meant to be currency, the world of copywriting doesn’t half love those acronyms. B2B or B2C? What’s the expected ROMI? How are you...

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Features

Getting to Know... Elmwood's Ian Schofield

Brand design consultancy Elmwood recently appointed Ian Schofield as non-executive director to advise clients on sustainability. As the former own label manager of Iceland Foods and an expert on packaging reuse and recycling, he led the charge of...

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Advertising

Behind the Idea: Rebuilding the world with LEGO

Last week, everyone's favourite building block LEGO launched its first brand campaign in 30 years with an ad which has received 2.5 million views on YouTube and counting. Rebuild the World was thought up by French creative agency BETC Paris and...

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Features

A moment with The Visual Agency

Indigo Award had the pleasure of meeting not one, but three extraordinary talents behind The Visual Agency-a multifaceted design company that has been taking the world by storm since 2011. The faces behind the enterprise are Giacomo Bettiol as...

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Inspiration

Company Spotlight: Maximising Studio Output

Ove the last 12 months, London-based design company Studio Output has shifted its focus with an increased emphasis on digital work. “Believing that brands are defined by their digital experiences, we’ve evolved from a generalist design...

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Features

The power of sport in brand activism

Throughout history, athletes have operated in the sphere of public good. From Mohammad Ali resisting the Vietnam War draft, Billie Jean King playing the now infamous 'Battle of the Sexes' match to promote women’s equality, or Colin Kaepernick...

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Features

Creatives react to commercials: Part 2

We were having too much fun watching some of our favourite and not-so-favourite TV spots and just kept the camera rolling. So... here it is again. Three creatives, on a couch, watching more commercials. And if you missed part one last week, check...

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Advertising

You don't need to know the rules to enjoy the Rugby World Cup

The Rugby World Cup (RWC) kicked off in Japan earlier today with the host nation playing - and beating - Russia in an entertaining opener. To celebrate the start of the competition, Publicis Italy has launched its first global ad to promote the...

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Trends

What is art?

That’s a big question, but two recent exhibition visits have led me to ponder, and think about the essential Duchamp revelation that if you put a urinal in an art gallery, it becomes, art. The Stanley Kubrick exhibition at The Design Museum...

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Careers

Why grad teams should think twice about joining a small agency

Think Small. One of the greatest ad campaigns ever created. But forget cars, I’m talking about small agencies. I know what I would be thinking as a shiny new ad grad reading this, but hear me out fledgeling creatives. When you embark on your...

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Design

DixonBaxi ushers in new era for AC Milan with bold rebrand

European football giants AC Milan have launched a new club visual identity system, developed and designed by London-based brand agency DixonBaxi. The rebrand, which ties in with the start of the Serie A 2019/20 season marks the beginning of a brave...

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Features

World Cleanup Day 2019: Zero waste and plastic-free photography

Can a photo save the world? With World Clean Up Day taking place on the 21 September, explore tips by top Shutterstock photographers on how they empower environmental issues through powerful images. When UK photographer ​Kev Gregory​ made his...

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Advertising

Burger King has Meltdown over plastic toys

Fast food chain Burger King has removed the toys from its King Junior Meals in a bid to raise awareness about the effects of plastic pollution to the environment. The Meltdown initiative, created by Jones Knowles Ritchie (JKR), is also calling on...

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Careers

The copywriter’s toolkit - part 1: The secret archives

Building your library of spell books If there was a stereotypical mug for copywriters, it would have a slogan along the lines of ‘You don’t have to be a bibliophile to work here, but it helps!’ Actually, it would probably be...

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Advice

Top 10 reasons to update your website

If you're responsible for the website of your business or organisation, it can sometimes be a case of out of sight, out of mind once it's up and running… you may only look at or amend one or two pages from time to time until someone points...

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Inspiration

Member Spotlight: The bigger picture with Charis Tsevis

Charis Tsevis’ personality is as complex as his art. Having grown up in Athens, he’s developed a passion and appreciation for different cultures which has influenced the way he works. “I’m a dedicated scholar of gestalt...