For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Inspiration

Getting to Know… Iris Worldwide’s Grant Hunter

Grant Hunter was recently promoted to Global Executive Creative Director for iris Worldwide and has been working for the agency from his base in London for 15 years now. A man with creativity in his bones, Grant is an incredibly insightful...

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Careers

The sales pitch is dead, long live the sales pitch!

We don’t think we’ll be offending anyone if we argue the majority of sales pitches are boring. They should be the ultimate tools in persuasion and empowerment. After all, their goal is to convert leads. They should be engaging, memorable...

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Features

Behind the Idea: Giving the gift of reading this Christmas

Last month, Penguin Random House collaborated with London-based studio Anyways Creative to create the ‘Books Make Us Better’ campaign to promote the joy of reading by gifting books at Christmas. The campaign aims to appeal to readers of...

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Inspiration

She Became An Art Director In Less Than A Year

Today, I take a drive with my amazing girlfriend, Sierra Eidson, who became an Art Director in less than a year. Her story is that of a career change and searching for where you belong, moving from Account Service to Strategy and ending up as a...

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Freelance

Shooting Prince Andrew

So it's 6.30 pm and I'm sitting feet up on the sofa with the telly on when my phone goes. 'Mark Harrison? You've been recommended - are you free for a shoot tomorrow?' "Who is it?" I reply with a harrumph. I ponder as I have a dishwasher being...

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Features

Agency Spotlight: The eclectic passions of the Deep

Deep is a design agency focused on branding, design for print and digital communications. The agency has existed since the turn of the century and has spent the last 20 years carving out a niche for itself on London’s fashionable Union Street....

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Features

Red vs Blue - Colouring Corbyn and Branding Bojo

Politics and marketing have never been so closely entwined in an age of 24-hour news and false facts. But after three years of Brexit burnout, the marketing teams behind the parties fighting in today’s historic general election have never had a...

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Features

Behind the Idea: The secret AR cocktail menu 

Augmented reality is still something of an outlier when it comes to the marketing space. There have been many brands that have dipped their toes into the technology, of course, but to the layman, it’s still perceived as a gimmick that’s...

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Trends

I Suck

As creatives, we are so damn hard on ourselves. Every Art Director or Copywriter has felt like they suck or that they're an imposter at some point in their career. I know I've definitely dealt with my fair share of self doubt in my creative...

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Features

Is an Internet Without Advertising Possible?

What does your digital utopia look like? Can the internet be governed? Or do we have to fundamentally change how it works? I believe that the internet would benefit greatly from having all advertising removed. It feels weird to think about that....

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Features

The unique creative culture of Royal Tunbridge Wells

As the agency prepares to turn 50 next year, Southpaw's MD Tom Poynter highlights the creative culture of one of England's best-loved spa towns. Situated in the heart of ‘The Garden of England’, this spa town takes its name from the...

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Technology

Vodafone discover that connection is key to unlocking creativity

Half of all small businesses in the creative industry say that technology levels the creative playing field in a fiercely competitive industry according to new findings launched this week by Vodafone. The research, which surveyed 500 creative...

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Careers

Tons Of Tips For New Art Directors and Copywriters

What advice would you give Art Directors and Copywriters trying to get into the advertising industry? This compilation video holds the answers to that question from over 15 Advertising Creatives. The advice varies from entry-level pros to seasoned...

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Advertising

Is Son-Heung-min the biggest brand in South Korea?

Son-Heung-min is more than just a footballer in South Korea and a new short documentary-style film for Bleacher Report Football proves it. The forward, who currently plays for north London club Tottenham Hotspur, has been in England since 2015, but...

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Freelance

The Freelancer Grind: Managing your finances

Okay, so this is a tough one for most people to be honest, but as a freelancer, this is very important. You don’t know when your next paycheque is coming in and have to do your own accounts. When you set up as a freelancer, you have three...

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Advertising

Almost Famous: Shining the spotlight on celebrity relations

Just how far does the apple fall from the tree? Does Sibling rivalry multiply in the face of fame? Barnaby Slater interviews family members of famous figures in new podcast series Almost Famous. You probably haven’t heard of Barnaby Slater....

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Features

How ad agencies can tackle sexual harassment

One in 10 advertising industry employees have suffered sexual harassment at work in the last 12 months, a recent report by think tank Credos revealed. These shocking findings came despite previous steps taken by the industry to stamp out such...

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Trends

How M&S brought the virtual world of Christmas ads to life

Every year, the highly anticipated Christmas advertisements mark the start of the festive season. As in previous years, the Christmas ads in 2019 follow the same generic theme of an emotionally-driven story where the public falls in love with the...

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Careers

How ads are born

One of the most frequent questions I get from students is: "What are the steps a project goes through in an advertising agency?" Today, I'll take you through the process of an ad's lifecycle from the initial briefing to the final execution. This is...

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Trends

Does advertising lack originality?

They say Christmas is a time for giving. But first it’s a time for watching all the big brand ads so we can decide what to give and where to spend our money. And with the bulk of this year’s spots now released, what do they say about the...

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