For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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Advertising

Ads of the Week

BBC Sounds - Listen without Limits​ This ad from BBC Creative is directed by Megaforce for the public broadcaster’s personalised music, radio and podcast app for young listeners. It features a slew of stars from the world of music and...

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Events

November 2018 Creative Calendar

Anyone who commits to lifelong learning can expect many prolific returns. Expanding one’s knowledge presents opportunities to better understand the world and our fellow humans while advancing our skills. In a constantly changing world,...

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Advertising

Account wins this week

Wella Professionals appoints The&Partnership Beauty company Coty has appointed The&Partnership London as global lead creative agency for its Wella Professionals brand. The appointment is effective immediately and reflects Coty’s focus on...

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Features

The communications industry has a communication problem

As we build up to Connect: London 2018, a new kind of festival for the creative industry taking place next month, a selection of names appearing at the event will be speaking to Creativepool over the next few weeks. The aim is to offer insight into...

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Inspiration

Anxiety, loneliness, heartbreak, Peanuts

Peanuts! A children’s comic strip, with the coolest dog in the world, reaching more than 350 million people in 75 countries. But a comic strip way ahead of it’s time, addressing modern day neuroses such as anxiety, loneliness and...

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Awards

And the winner is....

We are pleased to announce the shortlist for the UK’s only In-House Design Awards 2018. Winner's will be announce at the evening awards ceremony on Wednesday 7th November. Tickets are FREE with pizza and drinks included but it is guest-list...

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Advertising

Rebrand Roundup: Taster, The Economist, True Water and more

Taster by Koto London-based design studio Koto has overseen the branding for French food delivery service Taster. The design is typical of the Koto’s minimal style while at the same time jumps out with a bold, colourful and eye-catching...

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Advertising

Top hires this week

Kelly Anna joins Jelly Print designer and illustrator Kelly Anna has joined Jelly London for representation. Known for her signature bold and vivacious style, Anna’s output has earned her clients such as Nike, Stylist and Stella...

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Advertising

Ads of the Week: Wieden+Kennedy, BETC, Uncommon and more

Three - #PhonesAreGood If it weren’t for your mobile how would you find love lounging on the sofa? Buy new shoes sitting on the toilet? Or get a pizza stonebaked, seasoned and delivered to your door at the drop of a thumb? This ad from...

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Advertising

LIDA launches European brand campaign for Invesco

Digital and direct marketing agency LIDA has launched a new campaign for Invesco bringing to life its exchange-traded fund (ETF) offering across Europe. The work shows the opportunities that can unexpectedly surface in troubled times and features...

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Account wins this week

Mother reaches for Sky European pay TV operator Sky has appointed Mother London to create an integrated campaign following a four-way process. Mother pitched against Sky roster agencies Brothers and Sisters and WCRS plus TBWA. Sky is the...

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Smart cities: Just how well understood are they?

Despite the relative maturity of the concept of smart cities - a term for which definitions have existed for around 10 years - new research has revealed that only 23% of people have heard of them. Posterscope’s OOH consumer survey the Smart in...

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Features

The Branded Landlord

The property market has undergone seismic change, moving with revolutionised consumer needs. As part of a wider series assessing the Future of Life, Community and Development, this article will comment on the new role of landlords, branding and...

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News

Connect: London 2018 - More sessions and speakers announced

Connect: London is edging closer and we’re excited to announce the Learners Stage with support from RTL AdConnect! We can’t wait to hear from our speakers as they impart expert knowledge, reveal insights and trends for the next year and...

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Advice

Three reasons to file your Self Assessment early

No-one really enjoys filing their Self Assessment. It’s that unwanted chore that you put off until the last minute, before flying into a mad January panic when you realise time’s almost up. It might not surprise you to know that, historically,...

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Design

Rebrand Roundup: Sherwood Forest, The Guardian Weekly and more

Sherwood Forest by Cafeteria Sherwood Forest in the UK has rebranded with new work from Sheffield-based design studio Cafeteria and Birmingham-based illustrator Tom Woolley. The assets include new branding, website, print and advertising...

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Careers

Time Tips For Creatives

Scheduling your day correctly as a creative in the ad industry is crucial to be efficient and effective. When should you execute work and when should you get more creative? We explore this backed up by an industry badass named Daniel Pink who has...

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Advertising

Top hires this week

Laurentino lands CCO role at Ogilvy Ogilvy UK has appointed André Laurentino (pictured above, centre) to run its creative department as chief creative officer. Laurentino has led multi-disciplinary teams to produce work for the likes of...

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Features

Are automotive brands accidentally alienating the female market?

By Erminia Blackden, head of strategy at Partners Andrews Aldridge... Women are in the driving seat for 85% of all purchases. This includes cars and trucks in the US, yet the industry as a whole seems woefully ill-equipped to serve its current and...

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Advertising

Ads of the Week

Barbie - The Dream Gap Project Starting at the age of five, many girls begin to develop limiting self-beliefs. They stop believing their gender can do or be anything. This is the Dream Gap and this is the year toy brand Barbie begins working to...

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Advertising

Account wins this week

Tribal Worldwide gets social with AT&T Tribal Worldwide, a division of DDB Worldwide and Omnicom, has been selected by telco AT&T to run its corporate social media account, effective immediately. Tribal will service the business out of its...

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Inspiration

Next-Gen Brand Builders You Should Know

If you spend a bit too much time sitting in back-to-back meetings, planning rollout dates, looking at demographics and campaign performance analytics you can sometimes be in danger of forgetting what ‘it’ feels like. What is it exactly?...

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Design

Rebrand roundup: Mr Kipling, FIX8, Festival PIEL and more

Mr Kipling by Robot Food Strategic brand agency Robot Food has redesigned the look of Mr Kipling cakes in the US and Australian to boost its international appeal. The company is known in the UK for its ‘exceedingly good cakes’ slogan...

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Careers

Portfolio Critique #5 - Carlos Melo, Graphic Designer

Today's portfolio critique comes to us from Carlos Andrés Melo from Bogotá, Colombia. This graphic designer has some killer typography skills and is on his way to do some special things. Please give Carlos some love or critique in the comments of...

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Advertising

Top hires this week

Proximity London adds Tan Proximity London has hired Ben Tan (above) as head of strategy to lead and oversee the growing department. With more than 20 years of industry experience, Tan joins from BBD Perfect Storm where he was executive planning...

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Features

Simon Frederick on why Black is the New Black

As photographer/director Simon Frederick peers down the stairway overlooking his current exhibition at the National Portrait Gallery, it’s a significant moment. Black is the New Black features 30 prominent black personalities from the worlds...

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Social Media

Brands cut through with Banksy remakes

Street artist Banksy caused a stir this week with a tongue-in-cheek stunt which saw one of his pieces self-destruct after selling for £1m (US1.4m). An original version of his Girl with a Balloon picture was fitted with a secret shredder which...

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Advertising

Ads of the Week

Amazon Prime Video - Great Shows Stay with You Droga5 London has launched a new campaign to promote Amazon Prime Video’s programming slate led by four funny spots called Jack Ryan, Lucifer, Outlander and Vikings. The ads are shot by Steve...

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Tapestry Treatment: Halloween Makeover

Are you or your colleague in need for a Halloween Makeover this year? It's hit that time of the year again where we give a halloween makeover to the winner of our Tapestry Treatment competition using the magic of post production - no make up, props...

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Careers

How to hire a creative

When recruiting Graphic Designers, Web Developers and other Creatives, not everybody understands exactly what they should be looking for and how to go about it. As one of the UK’s top creative recruitment agencies, Brand Recruitment have put...

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Features

October's Essential Reads

Our CEO, Anant Sharma, rounds up his best reads of the month, from a luxury boutique that only exists in a messaging app to keeping it real with AI. I thoroughly enjoyed the overview of Vice’s history. I had no idea it became so large it was...

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Advertising

Account wins this week

Ford parks WPP, names BBDO Car manufacturer Ford has selected Omnicom’s BBDO Worldwide as its new lead creative agency after 75 years with WPP. Wieden+Kennedy was also involved in the pitch which launched in April and the agency has taken a...