For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

*

Events

Global creative calendar: March 2019

This time of year, inspiration hits a feverish pace at some of the world's top hot spots. In London alone, the high-profile annual festivities include Marketing Week Live, Advertising Week Europe and Design Thinking and Innovation Week. Music and...

*

Advertising

Behind the Idea: When Harry's met Harry Kane

Last weekend saw the return of Tottenham and England star Harry Kane after a month out of football through injury. Scoring a goal in typical fashion, he has since made headlines by appearing in a great new campaign for Harry’s razors which...

*

Awards

Creativepool Annual 2019 shortlist announced

The shortlist for this year’s Creativepool Annual has been announced featuring a diverse mix of individuals, creative companies and brands in 2019. The Creativepool Annual brings a fresh approach to awards by offering entrants a unique...

*

Advertising

Crazy new Nike ad celebrates women in sport

Nike has launched a new ad celebrating women in sport featuring and narrated by tennis star Serena Williams along with a host of other talent, through agency Wieden+Kennedy. The 90-second spot looks back on iconic moments when women were either...

*

Advice

Create a Sizzle Video

Sizzles are videos that give you an overview of the key features surrounding a new product at launch. Here is a sneak peak into my design process.

*

Features

Oscars 2019: Who will win big at Sunday's Academy Awards?

Every year, Digital Cinema Media (DCM) launches a Fantasy Film League for the media and advertising industry, asking for predictions on who will win big at the Oscars which will be held this Sunday (24 February) in 2019. As the deadline to enter is...

*

Technology

Dealing with deepfake technology in a post-truth era

We've moved from having little to no concern about our personal privacy to a state of questioning everything when it comes to submitting our details to corporations and platforms. Facebook data breaches and the vulnerability of its systems to...

*

Technology

How WeChat and TikTok are making China unmissable

China is booming. The growing economy, advanced technology and investment from outside the country mean content consumption is on the up and the opportunities for brands is endless. At Creativepool’s Connect: London festival, digital creative...

*

Impero chief urges gender pay action

The founder and director of independent creative agency Impero has urged the industry to fix its gender pay gap problem by saying there are no excuses for inequality. Michael Scantlebury said it’s all well and good for agencies to publish...

*

Advertising

10 nutty Snickers ads to satisfy your day

Snickers has always had a reputation for being the chocolate bar that conquers hunger fast and its oddball advertising through the BBDO network has backed up that claim in entertaining fashion. The brand has been a serial advertiser at the Super...

*

Design

8 designers on their Oscar movie poster remakes

Ahead of Sunday's Oscars ceremony, eight in-house designers at Shutterstock have given this year's Best Picture nominees the pop art treatment using content from the creative platform. Shutterstock runs its Oscar Pop! poster series every February...

*

Design

10 principles of good design from Dieter Rams

In this scene from Rams, Gary Hustwit's recent documentary about Dieter Rams, the legendary designer offers his 10 key principles of good design. Watch as he explains how he reflected on his body of work and the fundamentals of his design philosophy...

*

Careers

Mentor Sessions: Toby Snowdon

The Creative Mentor Network (CMN) is a London-based charity working to make the creative industries more diverse and inclusive through mentoring. The programme sees a host of talent from some of world’s top agencies link up with young mentees...

*

Careers

Portfolio Critique: Hear The Whole Picture

From communicating with Lauren Leaver, a member of this little creative community of ours, it is evident how passionate she is about what she's doing. It shows in her work. Let's review and critique that work.... ummm.... right now! I think we can...

*

Technology

How neurocreativity is changing the way content is made

Images in advertising have a bigger impact on our emotions than we may realise. But when brands set a brief for a photographer to make something look ‘premium’ or ‘powerful’, how is that achieved? Chris Christodolou, CEO at...

*

Trends

WTF is happening? 5 consumer trends for 2020

What does the future look like? Change is happening at a faster rate than ever before and we've become one global community meaning we witness even more evolving consumer habits. At Connect: London, Hollie Lubbock, interactive design lead at Fjord,...

*

Technology

Vype launches new vaping tech at the top of the Gherkin

British American Tobacco (BAT)’s e-cigarette brand Vype unveiled two new products at a launch event held at the top of London's Gherkin building last night. The Vype iSwitch and Vype iSwitch Maxx devices are aimed at smokers who are yet to...

*

Advertising

Engagement better than eyeballs for brands

Content which engages the right consumers rather than attracting an endless stream of clicks from irrelevant customers is what brands should be aiming for. A panel at Creativepool’s Connect: London festival agreed that it is better for content...

*

Awards

Annual 2019 judges revealed

Creativepool has announced the full line-up of judges for this year’s Annual 2019, which is currently open for submissions from individuals, agencies and brands across 31 different categories. Key names from a host of top international...

*

Advertising

Ryan Giggs’ brother Rhodri signs for Paddy Power

Rhodri Giggs has been unveiled as the face of Paddy Power’s new ‘loyalty’ campaign via an ad which mocks his ex-pro footballer brother Ryan and the affair which shocked the UK. In the tongue-in-cheek spot, Rhodri pokes fun at...

*

Advertising

Behind the Idea: Coca-Cola x Premier League

Coca-Cola launched a campaign to mark a new strategic partnership with the Premier League last week positioning the beverage and sport as things that bring people together. Alec Mellor, marketing manager at the brand, offers insight into the...

*

Advice

The Art Director Job Description

Do you have what it takes to be an Art Director? In this video we talk about the qualities you should probably have to enter a career in Art Direction. Get your checklist ready.

*

Trends

Accelerate your brand evolution with hybrid thinking

Think about the word “hybrid,” and it’s likely to evoke thoughts of eco-friendly cars, new types of plants cultivated by combining those that already exist, human robots in sci-fi novels, or even crossbred dogs. By its very nature,...

*

Advice

Master the art of negotiation

“Every negotiation is different, but the basic elements do not change.” These are the wise words of William Ury, a prominent academic negotiation trainer. Based on history, we know that great negotiators can prevent wars, build...

*

Advertising

Coca-Cola sends love letter to the Premier League

The director of a new ad from Coca-Cola in the UK has described it as a "love letter to the Premier League" as the drinks brand launches a new partnership with the football division. Where Everyone Plays is helmed by Stacy Wall and created through...

*

Technology

How to get the most out of blockchain

There are unlimited opportunities for creatives and companies when it comes to working with blockchain technology, including a fairer and more reliable way of proving facts. Simon Gill, chief experience officer at global digital agency Isobar, said...

*

Technology

Why the word 'innovation' is exhausted

The term ‘innovation’ can be interpreted in so many ways which means it gets commonly overused in the creative industry, according to a panel at Connect: London. In a session entitled The Best Way to Kill Innovation is to Sell it, the...

*

Features

A Conversation with… The Economist’s Denise Law

More than just a newspaper, The Economist Group is a media company that challenges readers to critically examine the fundamental issues facing our planet. From its inception in 1843, The Economist continues to provide bold ideas, a global...

*

Awards

Annual 2019 deadline extended

Creativepool has extended the entry deadline for its annual awards competition, which means you have two more weeks to submit your work. Annual 2019 brings a fresh approach to awards by offering entrants a unique platform to celebrate their creative...

*

Advertising

All the ads of Super Bowl 53: The rest

As well as food, automotive and tech-inspired spots, there was an entertaining line-up of ads for a range of other brand categories. Here are the best starting with an action-packed ad for the NFL. NFL - 100-Year Game Pampers - Stinky Booty...

*

Advertising

All the ads of Super Bowl 53: The tech

Tech companies relished the chance to get in on the Super Bowl action once again this year with serial advertisers and first timers entering the fray in 2019. Here are the best ads involving telcos, TV streamers, music companies and more to air on...

*

Advertising

All the ads of Super Bowl 53: The cars

While Super Bowl 53 served up plenty of ads for food and drinks brands on Sunday, there was also the usual bout of car commercials. Here's a selection of the best to touch down. Toyota - Toni Audi - Cashew Mercedes - Say the Word Kia The Great...

*

Advertising

All the ads of Super Bowl 53: The food

Now that the dust has settled after the New England Patriots won a record sixth Super Bowl in Atlanta on Sunday, it’s time to judge who won brand bowl in 2019. While it wasn’t a vintage year for football on the field, the ads typically...

*

Trends

Advertisers must also be technologists

In advertising, it's important that you keep up with the latest technology in order to figure out more efficient and effective ways to connect with your consumers. Today, we interview director of technology, Ivan Mayes, to get his take on where the...

*

Inspiration

Creativepool Spotlight: Ben the Illustrator

Having won a silver award in last year's Creativepool Annual for New York City Department of Transport, self-employed artist Ben the Illustrator is the focus of this Spotlight Q&A. Find out about his route into the industry which has led to working...