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For Leaders and Learners
The creative industry’s connection to inspirational, educational and thought-provoking content.
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creativepool.com/weareamplify
Inspiration
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Leaders
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Carlsberg finally do something interesting with the “probably” schtick #BehindTheIdea
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The Brands Pushing Back Against Fast Fashion #SustainabilityMonth
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Google Search, AI and how SEO will be affected
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#CompanySpotlight on Baggi, an agency born in lockdown
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Unravelling the Usefulness of Social Media Controversy in Marketing #MediaMonth
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Official Charts unveils new brand and consumer digital platform | #BehindTheBrand
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#MemberSpotlight on Creative Director, Paul Leon
Industry
Don't Be Confined by Your Industry Stereotypes
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How Branding In Video Games Has Come Of Age #MediaMonth
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The Chemo Show displays uplifting human moments for hospital patients | #BehindTheIdea
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Are the Streaming Wars Finally Over? #MediaMonth
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Why generative AI should be in all 2024 marketing plans #FutureMonth
Leaders
#GettingToKnow Andréa Albright, CEO & Founder @ Beverly Hills Publishing
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Where ‘X’ goes from here after leaving the Twitter name behind #FutureMonth
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AboundStudio reshapes brand experience for Vabel | #BehindTheBrand
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The 5 Ws of developing comprehensive brand guidelines
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Global creative calendar: September 2023
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How assistive AI is helping music licensing become more diverse and inclusive #FutureMonth
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From Sock Puppets to Global Giants: The Recipe for Brands on a Global Scale
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Bold Ann Summers campaign looks to destigmatise smear tests | #BehindTheIdea
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Do marketers need to pay attention to Elon Musk's xAI? #FutureMonth
Leaders
#GettingToKnow Ajalin Zenon, Global Brand Strategist at Goat
Inspiration
BOL unveils new identity to connect with the lives of busy consumers | #BehindTheBrand
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Dream Hacking: The Dystopian Future of Advertising? #FutureMonth
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Will AI Make Freelancing Easier? The Impact of AI on the Freelance Economy #FutureMonth
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#CompanySpotlight on former BBC in-house agency Red Bee Creative
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AI panic as half of marketers fear for the future #FutureMonth
Inspiration
If You Can Dream It, You Can Stream It | #BehindTheIdea
Leaders
Raise Your Digital Creative Game - It’s Not A Gamble #FutureMonth
Leaders
#GettingToKnow Swati Bhattacharya, CCO @ FCB India
Features
Disney has a serious brand problem
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