For Leaders and Learners

The creative industry’s connection to inspirational, educational and thought-provoking content.

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News

Biscuit giants McVitie's plan an 'emotional' £12m relaunch

We all love biscuits, it can't be denied that a cup of tea wouldn't be the same without them, and there is no brand more synonymous with biscuits than McVitie's. Though McVitie's was first launched almost 200 years ago, the company merged with...

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Features

Content isn’t king – timing is everything

This weekend, I learned a valuable lesson. Content isn’t king. Or at least, to be more accurate, content isn’t always king. Copy does have to be top-notch to have an impact and to inspire people to buy, sell, share, offer, sign up,...

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News

Peter Pilotto - winner of the BFC Vogue/ Designer Fashion Fund

British fashion designer Peter Pilotto has just been announced as being the next big thing in fashion by the prestigious BFC/Vogue Designer Fashion Fund. Already adored by celebrities such as Cara Delevingne, Miranda Kerr and Beyonce and well-known...

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News

Closed ears. How the music industry ruined itself.

In 1999 a website called Napster appeared on the internet. With little in the way of its own content, and certainly no means nor intention of producing or releasing music, it set a ball rolling that in 2013 tumbled most of HMV’s high street...

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News

Touchdown Duracell: Battery brand tells a poignant brand story

Duracell takes its brand beyond the bunny with a new internet ad featuring the NFL's first legally deaf offensive player Derek Coleman as a brand ambassador. Coleman has defied many critics and former coaches to make it to the NFL in what is an...

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News

Bieber: only slightly more bad-ass than Barbie

So, Justin Bieber’s in the news. Yes, that craaaaazy 19-year-old superstar is at it again. The over-exposed victim of his own success was caught racing down a Miami street in his bright yellow Lamborghini at 4am. Apparently he’d had some...

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News

Are You Being Served ?

Earlier this week, I wrote about the exaggerated claims made by the hotel in Egypt in which I'm staying, on the website Trip Advisor. Somehow, the management was able to promote the establishment with four stars, when in fact its true status is...

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Events

CreativeXPO – FREE advice for all creative types

27th and 28th January 2014 @Rich Mix (35 - 47 Bethnal Green Road, Shoreditch, London, E1 6LA) In need of direction, inspiration, and a kick-start this New Year? Looking to start or further a creative business but need advice? A budding artist? Or...

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News

Bad advice. Is Trip Advisor an effective marketing tool?

I'm in Egypt, as I write this. I've returned to Dahab on the Sinai Peninsula to see how two revolutions have changed things since I was last here. As it turns out, the Egyptians are still as warm, hospitable and helpful as ever. The Red Sea remains...

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News

Teenage Cancer Trust: Say hello to our new interns

In 2013 we did some work with the Teenage Cancer Trust, running marathons, wearing silly outfits and raising funds where we could; but this year we’re taking on two new remote interns, Matt and Pete. Matt and Pete are currently undergoing...

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News

2014 RIBA Norman Foster Travelling Scholarship call for entries

The 2014 RIBA Norman Foster Travelling Scholarship has launched and is inviting applications from schools of architecture around the world. A £6,000 grant will be awarded to one student by a panel of judges which includes Lord Foster and the...

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Features

Home is where the heart is. And the work. And everything else.

If I started a blog by telling you that I was thinking about buying a treadmill, you may well click away in anticipated boredom. But the fact remains, I’m seriously considering buying a treadmill. There, I said it. So what? Well, quite. Of...

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News

Thames Hub presentation for RunwaysUK Conference 2014

Huw Thomas addressed a capacity crowd at the inaugural RunwaysUK Conference, 'Airport Infrastructure for a Future Britain'. The event was attended by Sir Howard Davies, head of the Government's Airports Commission, and moderated by Newsnight...

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News

The Nike+ FuelBand and your guilt ridden-January self.

Today we are half way through the worst month of the year - hooray! And how are we doing, people? How's your Dry January going? And your new fitness routine? How about those New Year Resolutions? If the doom and gloom, incessant rain and the next...

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Inspiration

Anatomy Of A Headline

I've always loved advertising headlines. Long before I embarked on a copywriting career, I'd amuse myself by creating new versions of lines I saw in magazines or tube trains. Even as a kid, my mum (an English teacher) would point out headlines she...

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News

Hive mind. How are British Gas getting on with their new brand?

The post-Christmas advertising landscape is a rum old scene. The big retailers have withdrawn - some to lick their wounds, others to bathe in glory and ass's milk. This leaves the field pretty clear for other, less seasonal outfits, to pitch their...

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News

London Collections: Men

You may have noticed an increase in the number of sharply-dressed gentlemen wandering the gloomy streets of London this week, the reason for this is not a showcase of an expertly chosen Christmas gifts but the 4th season of London Collections: Men...

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News

Very telly. The best of 2014's new TV shows.

As the Christmas schedule proved, telly in 2013 was a very hit and miss affair. On the one hand, we had the hilarious glory of 'Gogglebox'; on the other, the clunky scripts of Matt Smith's last days in 'Doctor Who'. Still, we're a week into a new...

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Features

How to get your work noticed by a Creative Director

So it’s 2014 and you’re on a quest to land a new job at a brilliant agency. But how do you make sure you stand out from the hundreds of people doing exactly the same? Our Creative Director, Martin Homent, shares his tips and insight into...

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Features

'Ello, 'ello, 'ello. What’s all this 'ere, then? #CuriousCop

Happy new year to all you Creativepoolers. Hope you had a blast - and not necessarily of reality. Lord knows we have enough of that for the rest of the year, so I hope you had a day off from the doom. I wonder how many of you went down to the Thames...

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Inspiration

Meet the Executive Creative Director, Wesley Hogg of Reading Room

Tell us a bit about you Wesley... I began working in the creative industry in 1998 after studying at Central Saint Martins and Goldsmiths. Early on I specialised in digital and was lucky enough to be in the right place at the right time to ride the...

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News

Unlucky for some. How 2013 let me down.

For all its joys and thrills, fun and frolics, 2013 still managed to deposit a substantial quantity of manure into our desperate existence. So, as 2014 crashes unbidden into our lives, let us exorcise the demons which threatened to engulf us this...

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Advertising executives? - Why don't you open your mind?

Saturday afternoon was spent lazing about underneath a tree on Hampstead Heath, me and my friends slowly working our way through a gigantic picnic. Whilst doing a bit of cloud watching, we spotted a helicopter pulling a gigantic PKR Poker banner...

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Inspiration

Nice artwork? What about the call to action?

Too often at printed.com we see fabulous flyers, leaflets and stickers with killer design and spot-on messaging, but there's something missing no call to action! To give your printed marketing materials a chance to work, it's so important to include...

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Advice

Compromised. The joy of having your gmail hacked.

When you’re self-employed there’s little that can upset the equilibrium quite as much as someone from Timbuktu taking over your email account. Last week this happened to me and let me tell you, it is damned annoying. In fact in the...

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News

Create11 The right side of London

I know I am always banging on about how great East London is and I'm sure it is highly irritating for those of you who don't live here but maybe my ramblings on are perhaps slightly useful for those of you who do so here is the latest in the I heart...

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News

Royal Wedding Causes Flurry of New Designs on Everyday Items

You are aware, I'm sure, that Prince William, heir to the throne, is to marry Kate Middleton at Westminster Abbey on 29th April 2011. What you may not be aware of, however, that the national celebration has caused an outbreak of organisations to jump...

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