ABOUT

As Europe’s financial centers emerged from the pandemic in the second half of 2021, we seized the moment to position the Bloomberg Professional mobile app as an essential tool for the new hybrid world of work.

Our top level campaign line was simple:

Swap WFH for WFA – Work From Anywhere with the Bloomberg Professional App.

We developed an integrated digital and OOH campaign designed to increase awareness, usage, and downloads of the app, as a way of driving demand for Bloomberg’s broader remote-access product offering.

The campaign delivered a 133% increase in app downloads and a 30% increase in usage from lapsed users.