ABOUT

During the summer of 2019 MadMicrobe was given this unique challenge: presenting something that was totally fantastic—in this case a threatening dragon-like creature—emerging from a believable representation of endothelial tissue within a blood vessel. The concept involved having this creature—a metaphor for Endothelial Injury Syndrome, or EIS—bursting through the interior wall of a blood vessel resulting in a blood clot forming around it. The concept was to be the focal point of a campaign to bring awareness to EIS and was to be utilized across various deliverables including Print, AR, Video, disease education web banner ads and a looping top banner for a Web Portal to conicide with the American Society of Hematology (ASH) conference in the fall of 2019.