ABOUT

I had the opportunity to work with Joseph Webster, founder of SOAQ, to develop a new visual identity for his unique business English coaching program designed for creatives.

Through defining SOAQ's brand personality, I crafted a refreshed brand identity, introduced a modern logo, and proposed compelling slogans that aligned with the founder's vision. The core concept centered around "immersion," with the ocean symbolizing deep, focused learning.

Later, the client enhanced the vision by adding the key element of a lifebelt, symbolizing support and guidance. With these ideas finalized, I designed the complete new visual identity for SOAQ, encapsulating creativity, immersion, and trust.