ABOUT

Pernod Ricard, the world’s second-largest alcohol company, has a strong commitment to social responsibility. As part of this mission, its subsidiaries regularly host Responsible Events to promote a culture of conscious alcohol consumption across all regions.

For this particular event, the goal was to create an informal, engaging atmosphere that resonated with students while subtly encouraging the message of responsible drinking.

I was responsible for designing a range of custom souvenir products that adhered to the brand's existing style guidelines. This involved close collaboration with the client to ensure that each item aligned with their vision and values.

To execute the project flawlessly, I not only designed 10 unique souvenirs for over 70 event attendees but also ensured that every design was production-ready. I meticulously prepared the layouts for local factories and created detailed technical specifications for Chinese production.