ABOUT

ARTOSTAV is a brand representing a passionate and talented ceramics artist. My approach to designing the logo began with an in-depth analysis of competitor branding, as well as a thorough review of the artist’s unique body of work. I also took the time to fully understand her vision and creative aspirations.

After thoughtful discussions and careful consideration of her preferences, three key attributes emerged to guide the brand identity: Naturalness, Simplicity, and Elegance. Drawing inspiration from the textures and organic shapes of her ceramic pieces, I combined traditional design elements with AI-generated visuals, one of which perfectly captured the desired brand mood.

The result is a minimalist logo and an elegant monogram, embodying the essence of the artist's work in a clean and timeless design.