ABOUT

My flexible identity for Dale Street embodies all four areas of my vision for Dale St. The four 'segments': Drama, Art, Live and Eat are geared towards encouraging more creativity in the heart of Manchester's bustling Northern Quarter. As part of the identity for Dale St., I created a set of stationary and brand collateral to show off how the identity may be applied to things such as business cards, letterheads, name badges and items of apparel. I also wanted to give my project a contextual base in reality by producing a set of posters promoting fictional events taking place in each segment of Dale St.