ABOUT

Get ready for cat cuddles and coffee at your local Sip & Purr cafè. This concept brand is about providing a memorable experience for customers and creating a community through the shared interest of cats, cake, and coffee — whilst promoting adoption and fostering.

To do this I wanted to create a friendly visual identity that makes the most hardened among us smile. By using a chunky typeface and adapting the ampersand into a cat shape, the playful and friendly nature of the business is immediately shown. This is continued through into the colour palette which is bright and fun. The secondary logo becomes a graphic device on packaging, along with the cat-ampersand allowing for flexibility.