ABOUT

We wanted to create a new on-screen identity that emphasises the creativity that sits at the heart of ITV as a broadcaster in 2019. The response was to push new boundaries and the perception that an identity is something created and then left for a period of time. The resulting theme for ITV Creates is that every week of the year, a different artist will create a piece of work, which is their creative expression and personal interpretation of the ITV logo. Whilst surprising and entertaining audiences this has also given a platform to both the brightest, established and emerging UK based creative talent.