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7-Eleven sells over 80 million coffees in Australia every year. Yet there’s still a perception amongst young people that they use cheap, instant coffee or syrup. In reality, every 7-Eleven coffee is made from high quality Arabica and Robusta beans. But how do you prove that to Australia’s self-proclaimed coffee connoisseurs? You launch a beauty product. A high-end coffee scrub, made from the same beans found in every $1 coffee at 7-Eleven. And sold through Australia’s number 1 online beauty retailer.