ABOUT

MA Supplies is a brand I developed in 2012, shortly after graduating in 2011, for a martial arts equipment supplier specialising in Japanese disciplines including Karate, Judo, Kendo, Kobudo and Ninjutsu. The brief was to create a strong and memorable identity that reflects tradition, discipline and authenticity within martial arts culture, while remaining flexible enough to work across uniforms, equipment and accessories.

My approach began with research into Japanese martial arts philosophy, movement and the structure of the traditional Gi uniform. I explored how simplicity and symbolism could communicate strength and discipline without relying on decorative elements. The concept developed from the initials “M” and “A”, shaped to subtly form the figure of a martial artist wearing a Gi, making the identity both symbolic and typographic.

The final outcome is a clean and disciplined identity system that reflects the core values of martial arts, including respect, focus and tradition. The logo works effectively across embroidery, print, packaging and digital applications, ensuring consistency and clarity across all brand touchpoints.