Muhammad Adam Creative Director

ABOUT

The brief tasked me with creating a fresh design for the 2024 edition or a complete redesign of Freddy’s Chicken & Pizza's poster. This request was prompted by the expansion of the franchise, now boasting 40 branches across the UK since its establishment in 1996.

In approaching this project, I aimed to transform their existing poster into a simple and enjoyable representation, echoing the essence of American cuisine with a subtle touch. Adhering closely to the brand's color theme guidelines was a priority.

The end result showcases a significant improvement in both design and simplicity compared to its predecessor. The new poster is not only visually engaging but also effectively communicates the right tone, particularly resonating with its target audience.

MADEIT CREDITS

  • Freddy’s Chicken & PizzaClient

Who liked - Freddy’s Chicken & Pizza Posters