ABOUT
When Covid-19 hit, the funding Macmillan received was dealt a blow. 98% of its income comes from public donations. In addition, it soon became apparent cancer was becoming the ‘forgotten C’ and Macmillan’s services were more vital than ever. The big idea is rooted in the human truth that Macmillan does whatever it takes.
MADEIT CREDITS
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Macmillan Cancer SupportClient
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Andy CloughCreative Director -
Ben PolkinghorneCreative Director -
Jane LloydProducer -
Jonathan AlricDirector -
Jonathan AlricDirector -
Nicolas LarrouquereEditor -
Scott KellyCreative Director -
Verity ElvinProducer -
AMV BBDOAdvertising Agency -
IconoclastFilm Production -
Richard McGrannCreative Director -
Cannes Lions Winners 2021