Maciek Michalski Creative Director /​ founder

ABOUT

It was time for change. Tourplan, with a successful 36 year history as a leading brand within the Tour Operator and DMC software solutions industry wanted an evolution of the brand identity, visual language and marketing communications. Objectives were to grow our customer base and subscriptions. Own leadership position, first and most comprehensive software of its kind. Grow brand awareness based on a differentiated brand platform that enables distinct and compelling communications.


MADEIT CREDITS

  • TourplanClient
  • Hitchcock MichalskiPartner
  • TourplanGlobal Sales & Marketing Manager
  • * Maciek MichalskiDesign Director / Founding Partner
  • * Jacques P.Graphic & Industrial Designer
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 Contributor:

Maciek Michalski has been a Contributor since 18th March 2025.

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Tourplan Brand Evolution

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CLIENT REVIEW

Our experience with Maciek and his team at Hitchcock Michalski was exceptional. They guided us through our brand evolution journey with great care and respect for our heritage, history, and strategic objectives. Their advice and guidance were invaluable, ultimately leading to a brand identity and strategy we are genuinely proud of. Their extensive experience and strategic depth ensured outstanding results. Their creative direction, capabilities, skills, and vision exceeded our expectations. The exceptional design work they delivered was based on a deep understanding of our clients and business insights, producing a robust strategy that ultimately led to outstanding design.

* Sharon De Leur
Global Sales & Marketing Manager at Tourplan
20 Jun 2024

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