ABOUT

We were briefed to develop a corporate identity for Superdirect.com, a new click and collect online supermarket concept in Holland. Groceries can now be purchased on-line at superdirect.com and collected at collection points around the country, thus saving the consumer time, providing convenience and guaranteeing the freshest produce.

Challenge: Our identity needed to communicate both the convenience and freshness of the company’s unique selling points: ‘taking groceries from bags to boxes’.

Solution: We turned our unique selling point into our identity. The logo is based on the flat die-trace for a box. Each box flap represents one of the six grocery categories available through Superdirect.com. The box is more than our packaging. It is our shop front, our shopping experience, our innovation and our stand-out factor. The box is our icon. The design concept is pulled through into the stationery, brochure-ware, packaging, mobile app and website design.